Bill Wackermann
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William Wackermann is a media executive
Author
and the Founder o
Wackermann & Partners
a celebrity Public Relations agency based in New York and Los Angeles. He is also the former
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of Wilhelmina International Inc. (
Wilhelmina Models Wilhelmina International Inc. (NASDAQ: WHLM), formerly Wilhelmina Models, is a full service modeling and talent agency headquartered in New York City, United States. The company also has offices in Los Angeles, Chicago and Miami. Founded in 196 ...
) in New York City.Wilhelmina Taps Ex-Condé Nast Veteran Bill Wackermann as CEO
by Alexandra Steingrad; in ''
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides infor ...
''; published January 16, 2016; retrieved September 27, 2017
The No-BS Approach of Wilhelmina's Bill Wackermann
by Emily Ramshaw; in ''Coveteur''; published December 9, 2016; retrieved September 27, 2017
Before joining Wilhelmina, Wackermann held the position of executive vice president at Conde Nast.


Career

Wackermann started his career as a sales and marketing expert spending over 20 years at
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...
. Wackermann remains the youngest executive vice president in the company's history holding positions of senior vice president and publishing director of the print and digital divisions including Brides, ''Details'', ''Bon Appétit'', ''Glamour'', Domino and ''W.'' During his tenure, Wackermann led Glamour Magazine, the companies largest brand, to record profitability and industry recognition as The National Magazine Awards 2010 Magazine of the Year. While overseeing Glamour, Wackermann co-created ''Glamour''
Reel Moments Reel Moments (sometimes Glamour Reel Moments or Glamour's Reel Moments) is an annual film series project by the magazine '' Glamour''. The program entails a competition where its readers submit short stories with three being selected to be made int ...
, a film series focused on women's empowerment with all female directors including
Jennifer Aniston Jennifer Joanna Aniston (born February 11, 1969) is an American actress and film producer. She is the recipient of various accolades, including a Primetime Emmy Award, a Golden Globe Award and two Screen Actors Guild Awards. Since her career ...
,
Demi Moore Demi Gene Moore ( ; née Guynes; born November 11, 1962) is an American actress. After making her film debut in 1981, Moore appeared on the soap opera ''General Hospital'' (1982–1984) and subsequently gained recognition as a member of the Bra ...
,
Jessica Biel Jessica Claire Timberlake (née Biel ; born March 3, 1982) is an American actress and model. She has received various accolades, including a Young Artist Award, and nominations for a Primetime Emmy Award and two Golden Globe Awards. Biel be ...
, Olivia Wilde and Rachel Weisz. In 2002 he was named Magazine Publisher of the Year by The Delaney Report.Wilhelmina Models Fetes 50th Anniversary at NYFW
by Andrew Nodell, in ''Women's Wear Daily''; published September 12, 2017; retrieved September 27, 2017
Wilhelmina's CEO Is Betting on 'Normal' Models and Nicki Minaj
by Dena Silver; at
Observer.com ''The New York Observer'' was a weekly newspaper printed from 1987 to 2016, when it ceased print publication and became the online-only newspaper ''Observer''. The media site focuses on culture, real estate, media, politics and the entertainmen ...
; published September 6, 2017; retrieved September 27, 2017
In 2012, Wackermann wrote ''Flip the Script: How to Turn the Tables and Win in Business and Life'' which was published by
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
's Free Press imprint. ''
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
'' called it "a sugar-coated pep talk". Wackermann became chief executive officer of Wilhelmina Models in 2016.Mags and Mods with Wilhelmina's Bill Wackermann
by Eddie Roche; in ''Fashion Week Daily''; published February 15, 2016; retrieved September 27, 2017
He subsequently founded the company's creative agency, Wilhelmina Studio and signed various artists to the company including
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
,
Kacy Hill Kacy Anne Hill (born May 1, 1994) is an American singer-songwriter, producer, and former model. She was born and raised in Phoenix, Arizona and had previously worked as a model for American Apparel. She released "Experience", her first non-album ...
,
Leona Lewis Leona Louise Lewis (born 3 April 1985) is a British singer, songwriter, actress and activist. Born and raised in the London Borough of Islington, she attended the BRIT School for Performing Arts and Technology in Croydon. Lewis achieved nationa ...
, Shawn Mendes, Dustin Lance Black, Machine Gun Kelly,
Niall Horan Niall James Horan ( ; born 13 September 1993) is an Irish singer-songwriter. He rose to prominence as a member of the boy band One Direction, formed in 2010 on the singing competition ''The X Factor''. The group released five albums and went ...
,
Maren Morris Maren Larae Morris (born April 10, 1990) is an American singer-songwriter. While rooted in the Country music, country genre, her music also blends elements of Pop music, pop, R&B music, R&B, and Hip-Hop music, hip-hop. Born and raised in Arlingt ...
, and Hopper Penn.Nicki Minaj Signs with a Major Modeling Agency: 'My Music … Inspires My Fashion'
by Alexia Fernandez, at ''
People A person (plural, : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of pr ...
''; published March 28, 2017; retrieved September 27, 2017
Under Wackermann's leadership, Wilhelmina streamlined and restructured its operations, achieving record revenue. After four years as CEO of Wilhelmina Wackermann did not renew his contract.


Personal life

Wackermann holds a B.A. in English from
Villanova University Villanova University is a Private university, private Catholic church, Roman Catholic research university in Villanova, Pennsylvania. It was founded by the Order of Saint Augustine, Augustinians in 1842 and named after Thomas of Villanova, Sa ...


References

{{DEFAULTSORT:Wackermann, Bill Living people Businesspeople from New York City Villanova University alumni Year of birth missing (living people) Bon Appétit people