Bill Muster
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William N. Muster (June 18, 1926 to January 3, 1989) was a photographer, publisher, and marketing executive in Los Angeles. He is remembered for his defense of the '' Delta Queen Steamboat'' in 1970, and his role in the SATW (Society of American Travel Writers) photo contest.


''Delta Queen'' and SATW

As president of the ''Delta Queen'' from 1966–1976, he and vice-president Betty Blake worked to secure federal legislation to allow the boat to continue running. They won historic recognition for the boat in 1970. Bill Muster joined the SATW in 1974 to assist Betty Blake in representing the ''Delta Queen''. Thereafter, he remained an associate member to promote the photo contest. In 1981 the SATW named the contest after him; in 1988 he earned the organization's highest recognition, the Marco Polo Award. The photo contest is known as the Bill Muster Photo Awards. Muster published his ''World Traveler’s Almanac'' with
Rand McNally Rand McNally is an American technology and publishing company that provides mapping, software and hardware for consumer electronics, commercial transportation and education markets. The company is headquartered in Chicago, with a distribution c ...
in 1975 (updated in several editions), and a series of travel books under the Traveler's Almanac imprint: ''America's Top 500 Sights to See'', by Larry Meyer and Nancy Meyer (1975); ''Steamboat Log of the Lower Mississippi'', by Bern Keating and Norman Kirk (1976); ''Travel Adventures in California'', by Frank Riley, photos by Bill Muster (1977); ''101 Wonders of the Modern World'', by Nancy Meyer (1977), and ''Olympic Adventures in California'', by Frank Riley, Elfried Riley, and Bill Muster (WorldWay, 1983).


Music marketing

His career as a marketing executive began at
Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007) is an American record label distributed by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-based record label of note ...
(1953–1959), where he produced the ''Wrap-Up,'' a newsletter for the company's salesmen. He was a colleague of marketing executive Don Hassler. After Capitol, he went on to market pre-recorded reel-to-reel tape for
Ampex Ampex is an American electronics company founded in 1944 by Alexander M. Poniatoff as a spin-off of Dalmo-Victor. The name AMPEX is a portmanteau, created by its founder, which stands for Alexander M. Poniatoff Excellence.AbramsoThe History ...
, United Stereo Tapes division. In 1961 he joined Pacific Network, Inc., and California Communications, Inc., as an executive. He and his senior business partner,
Richard Simonton Richard Simonton (1915–1979), also known under the pseudonym Doug Malloy, was a Hollywood businessman and entrepreneur, known for his involvement in the Hollywood community, his rescue of the steamboat ''Delta Queen'', his work in preserving th ...
, ran their companies out of the 6900
Santa Monica Boulevard Santa Monica Boulevard is a major west–east thoroughfare in Los Angeles County. It runs from Ocean Avenue in Santa Monica near the Pacific Ocean to Sunset Boulevard at Sunset Junction in Los Angeles. It passes through Beverly Hills and West ...
building in Hollywood, including a
Muzak Muzak is an American brand of background music played in retail stores and other public establishments. The name has been in use since 1934, and has been owned by a division or subsidiary of one or another company ever since. In 1981, Westingh ...
franchise, the ''Delta Queen'', Travelers Almanac publications, a photo lab and studio, equipment rental businesses, and post-production studios.


Military experience

After joining the Army Air Forces in 1945, Muster served as a publicist, section head, and photo lab chief. He was stationed in Ansbach, Germany, where he photographed the
Nuremberg Trials The Nuremberg trials were held by the Allies of World War II, Allies against representatives of the defeated Nazi Germany, for plotting and carrying out invasions of other countries, and other crimes, in World War II. Between 1939 and 1945 ...
for the military. After the war, he attended the
University of Illinois The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the University ...
at Champaign-Urbana, on the GI Bill, and earned his degree in journalism in 1950.


Personal life

Bill became an orphan in Chicago during the Great Depression. Although he remained in contact with his half-brother, he never learned of his ancestry. His grandfather John Muster (1830-1887) was a Civl War veteran, a Swiss national who came to America in 1861 and joined the 20th Indiana Volunteer Infantry. Bill married his wife Paula in 1950 and had two children, Nori and Bill. Following his divorce in 1970, he lived for the rest of his life in his Skylark Lane home in the birdland neighborhood of the
Hollywood Hills West, Los Angeles Hollywood Hills West is a neighborhood within Central Los Angeles, California. There are three city parks and one elementary school. Geography Hollywood Hills West touches Studio City on the north, Hollywood Hills on the east, Hollywood and West H ...
.


Legacy

His legacy, the Bill Muster Foundation, supports photographers, including an award and scholarship for photojournalism at the University of California, Los Angeles.Recipients of the Muster Foundation Scholarship include artist Maegan Hill-Carol, photographer Ramona Trent, and public artist Arnoldo Vargas. Refer to cv's posted at their respective websites.


References


External links


Official Bill Muster homepage

Official SATW homepage

Capitol Records history pages
{{DEFAULTSORT:Muster, Bill 1926 births 1989 deaths American photographers