Bill Davila
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William "Bill" Davila (born Guillermo Davila; April 25, 1931 – February 14, 2014) was an American soldier and businessman. He was involved with many nationally known companies in the
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, including Vons Supermarkets, which he presided twice, first from 1984 to 1990 and then as president emeritus from 1992 to 1998;
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,
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, Hormel Foods and others. He was also president of the Western Association of Food Chains (WAFC). Davila also became a television and radio personality in the Los Angeles area, the
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once declaring he had been "catapulted to near-celebrity status by his television and radio pitches". He participated on Vons radio and television commercials.


Early life

Bill Davila who is of
Mexican Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people ...
descent, was born to Salvador Davila and Polly Lopez-Davila in
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on April 25, 1931. He was the couple's only child. Davila attended the Mount Lowe Military Academy from where he went on to the Polytechnic High School in Los Angeles. As a young man, Davila obtained a job at Vons sweeping floors. It wasn't long before he met his future wife Dorothy while at the job. Davila joined the
United States Air Force The United States Air Force (USAF) is the air service branch of the United States Armed Forces, and is one of the eight uniformed services of the United States. Originally created on 1 August 1907, as a part of the United States Army Signal ...
in 1951; he was discharged in 1954 having served as a drill Sergeant. In 1952, he married Dorothy Davila.


Success with Vons

Davila returned to work at Vons almost immediately after being honorably discharged from the Air Force, in 1955. Twenty years later, in 1975, Kenneth O. Olsen, then president of the Vons Grocery Company, announced that Davila, along with Donald Stuetz, J.R. Risher, William Birney and Richard London would be named Vice-President of the company. Vons became the official supermarket chain of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
in Los Angeles. About that time, Davila was named the company's president and
C.E.O. A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
, becoming the first
Mexican-American Mexican Americans ( es, mexicano-estadounidenses, , or ) are Americans of full or partial Mexican heritage. In 2019, Mexican Americans comprised 11.3% of the US population and 61.5% of all Hispanic and Latino Americans. In 2019, 71% of Mexica ...
ever to be named president of a large American supermarket chain. Davila soon led Vons' expansion into the Southern-Californian Hispanic market by opening a series of stores named Tianguis, as well as Von's Pavilion. Davila decided to retire briefly in 1990, but returned to Vons in 1992, being appointed President Emeritus of the company during that era. In 1994, Davila was honored by the University of Southern California Marshall School of Business with their Food Industry Executive of the Year Award for that year. He would later be a keynote speaker at the school's annual "legends of the industry" luncheon. Davila was a customer of Panda Express, where he met and befriended Panda Express' founder Andrew Cherng. Eventually, Cherng convinced Davila to let him open some Panda Express restaurants inside Vons stores. Davila retired for a second time from Von's in 1998.


Personal life

William and Dorothy Davila had three daughters (Diane Jones, Deborah McGuire and Lisa Franklin) and two sons (David and Bill Jr.)


Death

Towards the end of his life, Davila suffered from
Alzheimer's disease Alzheimer's disease (AD) is a neurodegeneration, neurodegenerative disease that usually starts slowly and progressively worsens. It is the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in short-term me ...
, which led to his death on February 14, 2014.


References

{{DEFAULTSORT:Davila, William 1931 births 2014 deaths American businesspeople American people of Mexican descent Chicano Deaths from Alzheimer's disease John H. Francis Polytechnic High School alumni United States Air Force airmen