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Bill Cushenbery (March 22, 1933 – December 12, 1998) was an American car customizer,
show car A show car, sometimes called a dream car, is a custom-made automobile created specifically for public display, rather than sale. They are shown at auto shows and other exhibitions. Show cars can either come from car companies or from private indivi ...
builder, and
model kit A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
designer. Cushenbery was a major influence on the look of custom cars and the customizing industry in general. In addition to building his own designs, he is noted for having helped George Barris create the ''Batmobile'' car featured in the 1966–1968 '' Batman'' television series.


History

Cushenbery worked in autobody repair shops to learn to do bodywork. Several members of his family were already in the trade and helped train him, but Cushenbery wanted to build new instead of repair damage. Cushenbery started customizing cars in 1947, in a small shop set up in the back of his parents' house behind a service station in
Wichita, Kansas Wichita ( ) is the largest city in the U.S. state of Kansas and the county seat of Sedgwick County. As of the 2020 census, the population of the city was 397,532. The Wichita metro area had a population of 647,610 in 2020. It is located in ...
. His first custom was a 1948 Frazer
coupe A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
. Cushenbery soon established his own business called the ''Kansas Kustom Shop''. At first his
body shop The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided b ...
did work paid for by insurance companies, as well as some mild custom work. At the same time Darryl Starbird's Star Kustom Shop was also in Wichita. After visiting California, Cushenbery returned to Wichita just long enough to get married, and then relocated to Monterey, California in 1954. He worked at a Cadillac dealership for about one year, while also picking up work from a local car club. In the early 1960s, model car maker
AMT Amt is a type of administrative division governing a group of municipalities, today only in Germany, but formerly also common in other countries of Northern Europe. Its size and functions differ by country and the term is roughly equivalent to ...
created the Custom Car Caravan. AMT Vice President George Toteff and AMT representative Budd Anderson worked with George Barris to create the Caravan as a way to promote car culture and AMT products in particular. Shortly after that first Caravan, Jacques Passino, the director of
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
’s Special Products Division, became involved and rebranded the show as the Ford Custom Car Caravan for 1963. While the first Ford Caravan focused mainly on cars developed by the company in house, in subsequent years many independent customizers were included, with Cushenbery being among the first invited to develop a car for the show. Cushenbery's ties to AMT extended to developing
model kit A model is an informative representation of an object, person or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin ''modulus'', a measure. Models c ...
s of his designs for sale. In 1965 Cushenbery relocated his shop to Burbank, California, just blocks from Barris'
North Hollywood North Hollywood is a neighborhood of Los Angeles, California, located in the San Fernando Valley. The neighborhood contains the NoHo Arts District, the El Portal Theatre, several art galleries, and the Academy of TV Arts and Sciences. The North ...
location. During his time there he incorporated his business to raise money to finish some projects, but wound up losing control of the shop to his other partners and walking away from Burbank. He opened a new shop in Bakersfield in 1974. By 1966 the public had lost its taste for radical customs, so Cushenbery turned his attention to restoration work and to repairs for high-end imports. He customized a number of Porsches, and a
De Tomaso Pantera The De Tomaso Pantera is a mid-engine sports car produced by Italian automobile manufacturer De Tomaso from 1971 to 1992. Italian for "Panther", the Pantera was the automaker's most popular model, with over 7,000 manufactured over its twenty-ye ...
. He worked on Frank Sinatra's
Dual-Ghia Dual-Ghia is a rare, short-lived, automobile make, produced in the United States between 1956 and 1958. The idea for a sporty limited production car came from Eugene Casaroll, who controlled specialized vehicle builder Dual-Motors Corporation ba ...
, and worked with Steve McQueen on the cars for the Le Mans film, developing camera mounts and specialized body panels. He became well known as a restorer of
Mercedes-Benz 300 SL The Mercedes-Benz 300 SL (chassis code W 198) is a two-seat sports car which was produced by Mercedes-Benz as a gullwinged coupe (1954–1957) and roadster (1957–1963).Werner Oswald: ''Mercedes-Benz Personenwagen 1945–1985''. Motorbuch Ve ...
s.


Show cars and noteworthy customs


El Matador

In late 1959 Cushenbery began work on his first show car, ''El Matador'', as a rolling advertisement. Although often mistaken for a 1940 Ford, ''El Matador'' started life as a 1939 model, and debuted in February 1961 at the Oakland Roadster Show. During the period when Cushenbery was tied in with Ford, the original Oldsmobile Rocket V8 was replaced with a Ford engine.


Les Popo

Cushenbery was just one of the customizers involved in building this 1940 Ford Coupe for Bob Crespo. Completed in the late 1950s, the coupe's body was sectioned by Hal Hutchins, with some additional restyling done by Cushenbery. Barris built the hood, frenched in the grille, and installed the canted quad headlamps.


Exodus

''Exodus'' was a 1959 Chevrolet Impala that Cushenbery built for Tony Cardoza. Every body panel on this car was altered in some way, setting a new trend in customizing. ''Exodus'' was completed in 1961 and shown at the 1961 Monterey Kar Kapades.


Limelighter

''Limelighter'' was a 1958 Impala built by Cushenbery in 1964 for Frank Gould of
Hollister, California Hollister is a city in and the county seat of San Benito County, located in the Central Coast region of California. With a 2020 United States census population of 41,678, Hollister is one of the largest cities in the Monterey Bay Area and a ...
. The car's front and rear were extensively reshaped, and the pan was rolled. Inside, the stock dashboard was replaced by a section of wing strut and two instrument pods from a 1950s era Nash, and a custom console was added. Bud Millard acquired the car in 1998, and made plans for the original builder to restore the car himself, but Cushenbery died before he could start. ''Limelighter'' was then sent to OZ Kustoms, who restored the car and made other changes, including chopping an additional out of the roof height and replacing the engine and transmission with a 1996 vintage
Chevrolet small-block engine Chevrolet small-block engine refers to one of a number of gasoline-powered vehicle engines manufactured by the General Motors company. These include: * The III, IV, V generation of LS-based GM engines. * The I, II generation of non-LS Chevrolet ...
and a 700R automatic transmission.


Silhouette

In 1962 Cushenbery collaborated with artist Don Varner to create ''Silhouette'', his first show car not based on a production body. Starting with a shortened 1956 Buick chassis, he hand-hammered the body from 20
gauge Gauge ( or ) may refer to: Measurement * Gauge (instrument), any of a variety of measuring instruments * Gauge (firearms) * Wire gauge, a measure of the size of a wire ** American wire gauge, a common measure of nonferrous wire diameter, ...
steel, and topped it with a front-hinged bubble canopy supplied by Acry Plastics. Originally power came from a Buick Nailhead V8 that was later fitted with Hilborn fuel injection. By the time the car appeared in Ford's Custom Car Caravan, the Buick engine had been swapped out for a
Ford FE engine The Ford FE engine is a Ford V8 engine used in vehicles sold in the North American market between 1958 and 1976. The FE was introduced to replace the short-lived (in the USA) Ford Y-block engine, which American cars and trucks were outgrowing. It ...
. ''Silhouette'' made extensive use of electric controls on the dash or hidden in the car's trim for things like raising and lowering the bubble top, opening the hood and trunk, starting the engine, the lights, and running the blower fans. ''Silhouette'' debuted at the 1963 Oakland Roadster Show and won the Tournament of Frame, earning Cushenbery his first Master Builder Award and a trip to Paris, France. ''Silhouette'' was mistakenly sold to a bodyshop in North Hollywood, then later bought by a friend of Cushenbery's who had plans to restore it. The partially disassembled car was on a trailer when the car and trailer together were stolen.


Car Craft Dream Rod

By the early 1960s, the supply of original Model T, Model A, and '32 Fords that Hot Rodders had traditionally based their street rods on was dwindling. In their October 1961 issue,
Car Craft ''Car Craft'' was a magazine devoted to automobiles, hot rodding, and drag racing. It was published by the Motor Trend Group. It was established in 1953. The magazine published articles directed at inexperienced and expert car mechanics, such as ...
magazine published an article that suggested how the hobby and the cars could adapt to the changing times. In 1963 Rob Larivee, of Promotions Inc., contracted Cushenbery to build a car based on the suggestions in that article. Larivee retained ownership of the car, but allowed Car Craft to use their name on it. The car was built on a
Jowett Jupiter The Jowett Jupiter is a British sports car which was produced by Jowett Cars Ltd of Idle, near Bradford. Following the launch of the all new Jowett Javelinunder the name Javelin Jupiter. (Javelin Jupiter. Spectacular Win at Le Mans. ''The Tim ...
chassis. Front suspension was a transverse torsion leaf and trailing arm system from a Volkswagen Beetle. Powering the car was a Ford Windsor V8. Body panels came from a variety of sources, using doors and front fenders from a 1960 Pontiac, upper rear quarter panels from a 1960
Chevrolet Corvair The Chevrolet Corvair is a compact car manufactured by Chevrolet for model years 1960–1969 in two generations. A response to the Volkswagen Beetle, it remains the only American-designed, mass-produced passenger car with a rear-mounted, air- ...
, a windshield and roof from a 1953 Studebaker, and a rear window from a 1957
Borgward Isabella The Borgward Isabella is an automobile which was manufactured by the Bremen based auto-manufacturer Carl F. W. Borgward GmbH from 1954 to 1962. The Isabella was to have been marketed as the Borgward Hansa 1500 but the Isabella name was used on t ...
sedan. The car's body style was strikingly asymmetric. Like ''Silhouette'', the ''Dream Rod'' made extensive use of electric assists, but went one step further by adding a remote radio control panel to operate the accessories. The ''Car Craft Dream Rod'' was completed in 1963. AMT issued a 1/25 scale model of the ''Dream Rod''. In 1966 the ''Dream Rod'' was sold to the International Show Car Association (ISCA), who commissioned a restyling of the car and renamed the result the ''Tiger Shark''. Among the changes made were the addition of a hood scoop, closing of the roof scoops, lengthening the rear by , and elimination of the trunk lid. ''Tiger Shark'' was itself the basis for a 1/25 scale model, this time issued by MPC. A 1/64 scale Hot Wheels version was issued that was named the ''Cheetah'' during development, but this was changed to ''Python'' after the first few were produced. In 2005 Mark Moriarity bought the car from its owner in Milwaukee and began to methodically undo the changes that had been made to convert it into ''Tiger Shark'', restoring the car to its original ''Car Craft Dream Rod'' configuration.


Silhouette II Space Coupe

Cushenbery started work on another bubble car, originally called the ''Scorpion'', in 1963. He later changed the name to ''Silhouette II Space Coupe''. Major components for the car were sourced from a 1961 or 1962 Corvair, including the air-cooled
Chevrolet Turbo-Air 6 engine The Chevrolet Turbo-Air 6 is a flat-six air-cooled automobile engine developed by General Motors (GM) in the late 1950s for use in the rear-engined Chevrolet Corvair of the 1960s. It was used in the entire Corvair line, as well as a wide variety ...
, transmission, and front and rear suspension. The engine was later upgraded to a 1965 model displacing and producing . Cushenbery built a custom chassis with a dropped center section. The body was formed in half-hard aluminum. Work had started on the car in Cushenbery's Monterey shop, and the unfinished car had moved with him to Burbank. When Cushenbery lost control of that shop, he took some critical parts of the car with him but lost track of the rest, and the car essentially vanished. ''Silhouette II Space Coupe'' was rediscovered on 30 April 1999 by Carl Green. It was put on temporary display at Darryl Starbird's Rod and Custom Hall of Fame Museum prior to the start of its full restoration. Original blueprints for the car were found at the home of Cushenbery's daughter. Work on the car did not start in earnest until 2007, when in December of that year a new bubble top was blown for the car. Bodywork for the car was to be handled by Willie Newman from New Zealand and interior work by "Little John" Englehardt, while a period-correct powertrain was built by Jeff Williams of California Corvairs.


Marquis

In 1963 Cushenbery began work on ''Marquis'' for Gene Boucher, a project which took two and a half years to complete. The car incorporated an asymmetric body line in the raised peak down the hood. Paint was done by Don Mathews and the
Naugahyde Naugahyde is an American brand of artificial leather. Naugahyde is a composite knit fabric backing and expanded polyvinyl chloride (PVC) coating. It was developed by Byron A. Hunter, senior chemist at the United States Rubber Company, and is no ...
interior by Bill Manger.


The Astro

''The Astro'' was a customized 1963
Ford Galaxie The Ford Galaxie is a full-sized car that was built in the United States by Ford for model years 1959 through to 1974. The name was used for the top models in Ford's full-size range from 1958 until 1961, in a marketing attempt to appeal to the e ...
that Cushenbery designed and built for the Ford Custom Car Caravan. Cushenbery started with a convertible body, and added a
landau Landau ( pfl, Landach), officially Landau in der Pfalz, is an autonomous (''kreisfrei'') town surrounded by the Südliche Weinstraße ("Southern Wine Route") district of southern Rhineland-Palatinate, Germany. It is a university town (since 1990) ...
half-roof covered in white vinyl and a removable center panel. He also replicated the Ford's jet-inspired round taillamp treatment on the front of the car, stacking dual Lucas headlamps in circular surrounds with a horizontal dividing bar on each side. The grille was blacked out except for a single horizontal bar with the Ford emblem in the middle.


The Batmobile

In October 1965 Barris hired Cushenbery to do the metalwork that would turn the
Lincoln Futura The Lincoln Futura is a concept car promoted by Ford's Lincoln brand, designed by Ford's lead stylists Bill Schmidt and John Najjar, and hand-built by Ghia in Turin, Italy — at a cost of $250,000 (equivalent to $ in ). Displayed on the a ...
concept car into the ''Batmobile'' car featured in the 1960s ''Batman'' television series. The original contract specified a list of modifications required by the studio. The conversion was completed in three weeks at a cost of US$30,000. The ''Batmobile'' appeared in a network presentation reel, then was leased to
20th Century Fox Television 20th Television (formerly 20th Century Fox Television, 20th Century-Fox Television, and TCF Television Productions, Inc.) is an American television production company that is a division of Disney Television Studios, part of The Walt Disney Co ...
and Greenway Productions for the series.


The Gypsy

Cushenbery designed a dune buggy called ''The Gypsy''. Departing from traditional dune buggy styling, ''The Gypsy'' was a sportier, more street-oriented design with an all-aluminum body and an engine from a
Porsche 912 The Porsche 912 is a sports car produced by Porsche AG of Stuttgart, Germany, for the 1965 through 1969 model years. An entry-level variant of the 911, it was also offered in compact 2+2 Coupé and Targa body styles. The nimble-handling 912 was a ...
. It did not appear on the show car circuit, but was the basis for a model kit from
Revell Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was ...
. Cushenbery kept ''The Gypsy'' himself, intending to put fiberglass replicas into production, but never did.


Surfin' Bird

One of the last custom cars done by Cushenbery was ''Surfin' Bird''; a modified 1956 Ford Thunderbird given away by 93/ KHJ Boss Radio as part of the station's 'Summer of the Big Kahuna' promotion. Cushenbery was contracted to build ''Surfin' Bird'' with a budget of $5,000 and a tight completion deadline. Boss radio ran multiple promotional spots for the contest, several of which include background grinder noise to simulate being in a working body shop while the "Big Kahuna", as portrayed by Chris Varez, asks Cushenbery to add features to the car. These may be the only known audio recordings of Bill Cushenbery's voice. ''Surfin' Bird'' was displayed at "A World On Wheels", an auto show held at the Rose Bowl in Pasadena, on 7 August 1966 and was given away one day later on 8 August on KHJ-TV.


Personal life

Bill was married to Tanis Cushenbery (nee McAllister). They had two children: Bill M. Cushenbery Junior and Misty Ann. Away from cars and customizing, he built and flew F1B rubber-powered free flight model aircraft.


References


External links

* * {{DEFAULTSORT:Cushenbery, Bill 1933 births 1998 deaths Kustom Kulture artists American automobile designers Vehicle modification people Businesspeople from Kansas 20th-century American businesspeople 21st-century American businesspeople