Bill Adler (novelist)
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Bill Adler (born December 18, 1951) is an American music journalist and critic. Since the late 1960s, he has worked in the music business in a variety of capacities, including as a record store clerk, radio disc jockey, critic, publicist, biographer, record label executive, documentary filmmaker, museum consultant, art gallerist, curator, and archivist. He is known best for his tenure as director of publicity at Def Jam Recordings (1984–1990), the period of his career to which the critic
Robert Christgau Robert Thomas Christgau ( ; born April 18, 1942) is an American music journalist and essayist. Among the most well-known and influential music critics, he began his career in the late 1960s as one of the earliest professional rock critics and ...
was referring when he described Adler as a "legendary publicist".


Early life and education

William Adler, known as Bill, was born in Brooklyn, New York, on December 18, 1951. He moved with his family to Detroit before he was five, and he lived in Michigan until 1976. He attended the James Vernor elementary school through the ninth grade, and graduated from Southfield High School. He later matriculated briefly at the University of Michigan.


Career


Detroit, Ann Arbor, and Boston

Adler's first exposure to the music business came in the fall of 1969, when he was hired in the record department of a university bookstore. In 1972, he started to host a weekly freeform radio show on
WCBN-FM WCBN-FM is the student-run radio station of the University of Michigan. Its format is primarily freeform. It broadcasts at 88.3 MHz FM in Ann Arbor, Michigan. History
, the University of Michigan's student station. In the summer of 1973, he began working at radio station WDET-FM, Detroit, as the board operator (and occasional substitute host) for Kenny Cox, a local jazz pianist and bandleader who hosted a weekly show called "Kaleidophone." Later that year, Adler began a three-year stint as contributing music editor for the '' Ann Arbor Sun'', a weekly underground newspaper edited by the poet and activist John Sinclair and published by
David Fenton David Fenton (born 1953) is the Chairman and founder of Fenton Communications, created in 1982 to promote issue-oriented public relations campaigns focusing on the environment, public health and human rights. Since founding the company, he pioneere ...
. A year later, Adler began reviewing records for '' Down Beat'' magazine. In the spring of 1975, Adler was briefly a deejay at WABX, Detroit, a pioneering free-form radio station. Adler moved to Boston in February 1976. He deejayed at radio station
WBCN-FM WWBX (104.1 FM, ''Mix 104.1'') is a radio station with a hot adult contemporary format in Boston, Massachusetts. The format started at 98.5 FM on February 9, 1991, and moved to 104.1 FM, replacing WBCN on August 12, 2009, to allow for the l ...
throughout the spring of 1977 and freelanced articles about music to '' the Real Paper'' and '' High Times''. He was the staff pop music critic of the ''
Boston Herald The ''Boston Herald'' is an American daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarded eight Pulit ...
'' from April 1978 until April 1980.


New York – Def Jam, Eyejammie Fine Arts Gallery, and Mouth Almighty Records

Adler moved to New York in July 1980. For the next several years he worked as a freelance writer on musical subjects for publications including the '' Village Voice'', '' Rolling Stone'', '' People'', and the '' Daily News''. In 1984,
Russell Simmons Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons' ...
hired Adler as director of publicity for Rush Artist Management and Def Jam Recordings. During the next six years Adler worked closely with a variety of artists, including
Run-DMC Run-DMC (also spelled Run-D.M.C.) was an American hip hop group from Hollis, Queens, New York City, founded in 1983 by Joseph Simmons, Darryl McDaniels, and Jason Mizell. Run-DMC is regarded as one of the most influential acts in the history of ...
, Dr. Jeckyll & Mr. Hyde, the
Beastie Boys Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Mike D, Michael "Mike D" Diamond (vocals, drums), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Ad-Rock, Adam "Ad-Rock" Horovitz (voca ...
,
LL Cool J James Todd Smith (born January 14, 1968), known professionally as LL Cool J (short for Ladies Love Cool James), is an American rapper, songwriter, record producer, and actor. He is one of the earliest rappers to achieve commercial success, along ...
, Public Enemy, DJ Jazzy Jeff & the Fresh Prince and
De La Soul De La Soul () is an American hip hop trio formed in 1988 in the Amityville area of Long Island, New York. They are best known for their eclectic sampling, quirky lyrics, and their contributions to the evolution of the jazz rap and alternative ...
. Adler has written and taught extensively based on his experiences at Def Jam; in 1987, he wrote ''Tougher Than Leather: The Authorized Biography of Run-DMC'' (New American Library), described by the critic Harry Allen in the ''Village Voice'' as "hip-hop's first authorized biography and a definitive, insightful text." The critic Jon Caramanica, in a review for ''Rolling Stone'' of the 2002 reissue of the book, suggested it "might well be the most comprehensive biography ever written about a pop act while it was still in its prime." In the spring of 2006, Adler taught a course about Def Jam at New York University's
Clive Davis Department of Recorded Music The New York University Tisch School of the Arts (commonly referred to as Tisch) is the Performing arts, performing, cinematic and New media art, media arts school of New York University. Founded on August 17, 1965, Tisch is a training ground ...
, and in 2011, Adler and
Dan Charnas Daniel Louis Charnas (born August 30, 1967) is an American author, radio host and record company executive. He is considered to have played a role in the creation of hip-hop journalism. A native of New York City, Charnas graduated with honors f ...
co-authored ''Def Jam Recordings: The First 25 Years of the Last Great Record Label'', which was published in both English and French.(The French-language version was created by French journalist Olivier Cachin.) In the fall of 2008, Adler and the artist Cey Adams co-edited ''DEFinition: the Art and Design of Hip-Hop'' (
Collins Design HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Corp ...
), a book described by Adler himself as "a catalog for a useumexhibition that is waiting to happen." ''DEFinition'' was praised by the critic Cinque Hicks in '' Creative Loafing'' as "a voracious and wide-ranging visual survey that makes the case that hip-hop's musical heritage is only part of the story." In December 2020, a booklet by Adler entitled entitled “Every Year Just ‘Bout This Time, Kurtis Blow Celebrates with a Rhyme," was published by Music Arkives Ltd. This is an expanded version of an article published by the
Smithsonian (magazine) ''Smithsonian'' is the official journal published by the Smithsonian Institution in Washington, D.C. The first issue was published in 1970. History The history of ''Smithsonian'' began when Edward K. Thompson, the retired editor of ''Life (magaz ...
in December 2019 and pegged to the 40th anniversary of the release of Blow's "Christmas Rappin'" single. In the fall of 2023, an autobiographical comic book by Umar Bin Hassan of The Last Poets entitled "Up South in Akron, Summer 1959," was published by Music Arkives Ltd. Adler was its editor. Adler was an early champion of hip-hop photography; in 1991, he wrote the text for "Rap: Portraits and Lyrics of a Generation of Black Rockers," which showcased the work of Janette Beckman. (The book was published by St. Martin's Press in America and
Omnibus Press Omnibus Press is a publisher of music-related books. It publishes around 30 new titles a year to add to a backlist of over 250 titles currently in print. History Omnibus Press was launched in 1972 as a general non-fiction publisher to complem ...
in England.) In 2003, he founded the Eyejammie Fine Arts Gallery, which was largely devoted to hip-hop photography. During the gallery's five years of existence, Adler curated or co-curated one-man shows showcasing the work of photographers
Michael Benabib Michael Benabib is an American portrait photographer, known for his portraits of David Bowie, Tupac Shakur, Sean Combs, and Keith Richards among others. Notable portrait photography of public figures include Bill Clinton, Alan Dershowitz and Loret ...
, Al Pereira, Ricky Powell, Ernie Paniccioli, Harry Allen, and others. Group shows celebrated Run-DMC, women in hiphop, VP Records and dancehall reggae,
Southern hip-hop Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memph ...
, and '' ego trip Magazine''. In 2004, Adler formed Eyejammie Press to publish “Frozade Moments,” a book of postcards featuring the street photography of Ricky Powell. Gina Wang, writing for '' Mass Appeal'' magazine, praised the book as "a visual trip through a mismatched combination of celebs, knuckleheads, animals and NYC's indigenous subjects, all shot from Powell's gritty perspective." Adler's essay, "Who Shot Ya: A History of Hip-Hop Photography” was commissioned by the journalist Jeff Chang and published in Chang's "Total Chaos: The Art and Aesthetics of Hip-Hop” (Basic Civitas 2006). It was later republished in ''
Wax Poetics ''Wax Poetics'' is a quarterly American music magazine dedicated to vintage and contemporary jazz, funk, soul, Latin, hip-hop, reggae, blues, and R&B in the crate-digger tradition; the name of the magazine is itself an allusion to vinyl ...
'' magazine. Adler wrote the text for
Michael Benabib Michael Benabib is an American portrait photographer, known for his portraits of David Bowie, Tupac Shakur, Sean Combs, and Keith Richards among others. Notable portrait photography of public figures include Bill Clinton, Alan Dershowitz and Loret ...
's “In Ya Grill: The Faces of Hip Hop,” which was published by Billboard Books in 2007. Adler's essay, "Contact Sheets: Freedom of Choice," was commissioned by
Vikki Tobak Vikki Tobak is a culture journalist, author, independent curator, and producer born in Soviet-era Kazakhstan who was raised in the United States. She reports about and creates content regarding politics, arts, social justice and music photography ...
and published in Tobak's " Contact High: A Visual History of Hip-Hop" (Clarkson Potter 2018). He also wrote the foreword to
Sophie Bramly Sophie Bramly (born 1959) is a French photographer, television producer/director, digital pioneer, and author. She’s best known for the hip-hop photos she shot in New York in the early Eighties, the creation of hip-hop television show Yo! MTV R ...
's "Yo! The Early Days of Hip Hop 1982-84," published by Soul Jazz Books in 2022. In 1994, Adler and the poet Bob Holman co-founded NuYo Records, a record label devoted to the spoken word. Initially distributed by
BMG BMG may refer to: Organizations * Music publishing companies: ** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008 *** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...
, this venture was revived as Mouth Almighty Records by Danny Goldberg when he became the president of Mercury Records in 1996. Over the course of the next three years the label released 18 titles, including recordings by the Last Poets, Allen Ginsberg,
Michele Serros Michele Marie Serros (February 10, 1966 – January 4, 2015) was an American author, poet and comedic social commentator. Hailed as "a Woman to Watch in the New Century" by ''Newsweek'',Sekou Sundiata, two CDs of short fiction from The New Yorker magazine, a two-CD set of readings of Edgar Allan Poe produced by Hal Willner, and the soundtrack to ''The United States of Poetry'', a five-part PBS television special. In the summer of 1995, Adler and Holman and their associates on New York's spoken word scene were the subject of an article in '' The New Yorker'' by Henry Louis Gates Jr. In 1998, Adler founded Mouth Almighty Books to publish
Beau Sia Beau Sia (, born 1976) is an American slam poet. Life and career Sia was born in Ohio. He is of Chinese-Filipino descent. Raised in Oklahoma City, Oklahoma, Sia discovered spoken word poetry on MTV as a teenager. When not participating in his ...
's "A Night Without Armor II: The Revenge," a parody of a book of poetry by Jewel entitled "A Night Without Armor."


Song production, Museum consultancies, Film production

In 1987, Adler helped Run DMC write and produce its song " Christmas in Hollis." The details of that episode are spelled out by Joseph "Run" Simmons in ’’Jingle Bell Rocks!’', the award-winning 2014 documentary by Canadian filmmaker Mitchell Kezin. Adler has consulted for several museums on the establishment of their hip-hop collections, including Seattle's Experience Music Project (known today as the Museum of Pop Culture), the Museum of Modern Art, and the Smithsonian Institution's
National Museum of American History The National Museum of American History: Kenneth E. Behring Center collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and military history. Among the items on display is t ...
. In collaboration with Hart and
Dana Perry Dana Perry (née Heinz) is an American filmmaker. Together with her husband Hart Perry, she operates Perry Films. She won the Academy Award for Best Documentary (Short Subject) at the 87th Academy Awards for co-producing film ''Crisis Hotline: Vete ...
of Perry Films, Adler was the producer/writer of "And You Don't Stop: 30 Years of Hip-Hop," a five-part documentary film series that debuted on
VH1 VH1 (originally an initialism of Video Hits One) is an American basic cable television network based in New York City and owned by Paramount Global. It was created by Warner-Amex Satellite Entertainment, at the time a division of Warner Commun ...
during the fall of 2004. Reviewing the series for '' The New York Times'', television critic Virginia Heffernan wrote, "It may be the first monograph on this subject to position hip-hop confidently and specifically in the history of American music without having to make elementary arguments about its value or its significance."


Collections

Adler's work as a hip-hop archivist commenced during his years at Rush/Def Jam. The Adler Hip-Hop Archive—which includes newspaper and magazine articles, publicity materials, press photos, advertisements, and posters—was acquired by Cornell University in 2013. In September 2015, the Eyejammie Hip-Hop Photo Collection, assembled by Adler, was acquired by the Smithsonian Institution's National Museum of African-American History and Culture. In June 2021, Adler donated his collection of Underground comix to the Rhode Island School of Design. Adler is featured in ''Dust & Grooves: Adventures in Record Collecting'' (2014), a book published by photographer Eilon Paz.


References

Notes Citations


External links


Guide to the Adler HipHop ArchiveThe Adler Archive of Underground ComixEyejammie Hip-Hop Photography CollectionBill Adler page on allmusic.comBill Adler page on Internet Movie Database
{{DEFAULTSORT:Adler, Bill 1951 births 20th-century American journalists American male journalists 20th-century American male writers 21st-century American journalists 21st-century American male writers American music journalists American publicists Def Jam Recordings Living people University of Michigan alumni Journalists from Brooklyn Writers from Detroit