Bijai Jayarajan
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Bijaei Jayaraj also known as Bijai Jayarajan is an Indian entrepreneur, who is the founder CEO of Loylty Rewardz, a
brand loyalty In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the envir ...
program management company that he founded in 2006 and it was acquired in 2017 by BillDesk.


Early life and education

Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life. Jayaraj completed his MBA in
strategic marketing Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further build ...
and leadership from the Indian School of Business (ISB), Hyderabad in 2002 as part of the Founding Class. He also holds a master's degree from Jawaharlal Nehru University, New Delhi and a bachelor's degree from Loyola College, Chennai.


Career

After completing his MBA from the ISB, he joined Jet Airways and headed their
loyalty programme A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features an ...
, Jet Privilege, in Mumbai. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006, which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management. Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz. The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition. He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors. In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication. Earlier, he had worked in the advertising industry in Muscat, Sultanate of Oman, and with McCann Erickson World Wide (FP7) in Dubai, UAE. He also worked for MasterCard Worldwide as the head of MasterCard's relationship with the
State Bank of India State Bank of India (SBI) is an Indian multinational public sector bank and financial services statutory body headquartered in Mumbai, Maharashtra. SBI is the 49th largest bank in the world by total assets and ranked 221st in the ''Fortune ...
in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).


See also

* List of Indian entrepreneurs * List of people from Kerala


References


External links


Bijaei Jayaraj's Interview
at ''TravelBizMonitor''
Bijaei Jayaraj - Bloomberg Profile
{{DEFAULTSORT:Jayaraj, Bijaei Living people Indian businesspeople Indian Internet company founders Indian chief executives People from Kerala Jawaharlal Nehru University alumni Indian technology company founders Year of birth missing (living people)