Big Ass Fans is an American company that manufactures fans, evaporative coolers, and controls for industrial, agricultural, commercial and residential use. The company's headquarters is in

Lexington, Kentucky Lexington is a city in Kentucky, United States that is the county seat of Fayette County, Kentucky, Fayette County. By population, it is the List of cities in Kentucky, second-largest city in Kentucky and List of United States cities by popul ...

, with additional offices in Australia, Malaysia, Singapore and Canada.

History

Carey Smith incorporated the Delta T. Corporation in 1994

, to manufacture and install cooling systems for industrial spaces and warehouses. In 1999, Smith signed an exclusive distribution agreement with a California manufacturer of "high-volume, low-speed" (HVLS) ceiling fans, which were sold to farmers for cooling cattle. The company's focus shifted almost exclusively to fan sales, and the company started doing business under the name HVLS Fan Company. In 2000, the company initiated a marketing campaign with mailers depicting their fans with a picture of the rear of a donkey and the caption "Big Ass Fan". The campaign was successful enough that the company started doing business under the name Big Ass Fans. Fanny, the donkey used in the ad campaign, became the company's logo, and Smith changed his job title to "Chief Big Ass". In 2006, the company moved its headquarters to a larger facility on Merchant Street in Lexington. By 2010, the company has re-occupied its Winchester Road location, in addition to the Merchant Street location and its

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facility on Lexington's Jaggie Fox Way, in order to accommodate its continued growth. In 2014, the company opened a new division called Big Ass Light to sell LED fixtures, and started doing business under the name Big Ass Solutions. In 2017, the company shut down its facility on Winchester Road, and Smith sold the company to private equity firm

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, and the company was re-incorporated in Delaware as Big Ass Fans, LLC. In February 2018, Lennie Rhoades, a senior vice president at

JELD-WEN JELD-WEN is an American company with its headquarters in Charlotte, North Carolina. The company operates more than 120 manufacturing facilities in 19 countries. JELD-WEN designs, produces and distributes interior and exterior doors, wood, vinyl a ...

, became CEO. In July 2021, Big Ass Fans was acquired by Madison Industries. Ken Walma, a former executive at Cooper Lighting among other companies, took over as the company's current CEO in May 2022. Big Ass Fans was ranked number one in ''Fortune'' magazine's 2022 ranking of 100 Best Medium Workplaces and 100 Best Small and Medium Workplaces for Millennials.

Naming controversy

When the company began their "Big Ass Fan" marketing campaign, some

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s in

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and

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returned the cards to HVLS as inappropriate. When the company relocated to Lexington's Winchester Road, residents staged protests of a wide mural depicting the company's name and mascot on the side of its building. Because of the name, Lexington's

Blue Grass Airport Blue Grass Airport is a public airport in Fayette County, Kentucky, United States, 6 miles west of downtown Lexington. Located among horse farms and situated directly across from Keeneland Race Course, Blue Grass Airport is the primary airport ...

declined to display advertising from the company in its baggage claim area. The airport later relented and hung a Big Ass Fan and a plaque near the security checkpoint. The Big Ass Fans

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page includes a gallery of letters complaining about the company's name, and in 2012, it began a

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channel featuring customer voicemail complaints styled as

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s. For schools and religious institutions, however, the company maintains an advertising package that does not include the company name alongside the donkey logo. The company's web site sells promotional merchandise with the company name and logo.

Products

The company's first products included several iterations of high-volume low-speed fans for industrial and agricultural use. These fans use airfoils instead of flat blades and feature onboard variable-frequency drives. Big Ass Fans has expanded its product line to include directional, oscillating and mobile fans. The company has developed a line of fans for air-conditioned commercial and residential spaces, LED light fixtures and controls.

References

External links

*{{Official website, http://www.bigasssolutions.com/ Manufacturing companies based in Kentucky Companies based in Lexington, Kentucky Manufacturing companies established in 1999 1999 establishments in Kentucky