Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called

Boon Rawd Brewery Boon Rawd Brewery ( th, บริษัท บุญรอดบริวเวอรี่ จำกัด) is a well-known Thai brewery founded in 1933 by Phraya Bhirom Bhakdi (Boonrawd Sreshthaputra). It also produces soft drinks and bottled dr ...

which produces the

Singha Singha ( th, สิงห์; RTGS: ''Sing'') is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endo ...

Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi. He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi. He is currently Boon Rawd Brewery's Group Chief Executive Officer and manages Boon Rawd Group's businesses and subsidiaries.แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่
. brandbuffet

Education

Bhurit attended grade school up until the second year high school at Satit Prasarnmit. He then finished high school at the

Wilbraham & Monson Academy Wilbraham & Monson Academy (WMA) is a college-preparatory school located in Wilbraham, Massachusetts. Founded in 1804, it is a four-year boarding and day high school for students in Grades 9-12 and postgraduate. A middle school, with Grades 6–8 ...

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

. He later finished his bachelor's degree with a Business Management concentration from

Bentley College Bentley University is a private university focused on business, accountancy, and finance and located in Waltham, Massachusetts. Founded in 1917 as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Career

After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department. In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, Prachuab Bhirombhakdi (Thailand's first Brewmaster) and his uncle, Piya Bhirombhakdi. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies,

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

, to educate and train himself in marketing and advertising. After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager. He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from

Sasin Graduate Institute of Business Administration of Chulalongkorn University Sasin School of Management (also known as Sasin Graduate Institute of Business Administration of Chulalongkorn University) is an AACSB and EQUIS accredited business school founded in 1982 through a collaboration among Chulalongkorn University an ...

. In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director. In 2010, he was promoted to the Boon Rawd Brewery's board of directors. Again in 2016, he was promoted to Chief Executive Officer of the marketing and distribution arms of the company. Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water. In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages. In 2018, he founded Singha Ventures Capital Fund, which is the Corporate Venture Capital investing arm of

. He is the Chairman of the executive board. In 2020, Bhurit was selected by the board of directors, as the CEO of Singha Worldwide PTE, appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to Executive Vice President of Boon Rawd Brewery Co., Ltd. In September 2022, the Boon Rawd Brewery Group's Board of Directors unanimously selected Bhurit as the Group Company's new chief executive officer to lead and to guide the Company forward into the future.

Interest

Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current President of the Thailand Extreme Sports Association.'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก
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References

{{DEFAULTSORT:Bhirombhakdi, Bhurit

Bhurit Bhirombhakdi Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called Boon Rawd Brewery which produces the Singha Beer. He is the eldest son ...

1977 births Living people