BharatMatrimony is an online matrimony service and a part of Matrimony.com. It was founded in 2000 by

Murugavel Janakiraman Murugavel Janakiraman is the founder-CEO of Matrimony.com Ltd, an Indian Internet business which was ranked among the Deloitte Technology Fast 50 companies in India in 2011, 2009 and 2008. Murugavel’s other online businesses include Elite Mat ...

, who later met his wife through his own matrimony site. The company has 130 offices in India, with offices in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

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and

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

to cater to customers beyond

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

History

started the BharatMatrimony website in 2000 while working as a software consultant for

Lucent Technologies Lucent Technologies, Inc. was an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. It was established on September 30, 1996, through the divestiture of the former AT&T Technologies business u ...

in Edison, N.J. In the late 1990s he set up a Tamil community web portal, which included matrimonial ads. He started BharatMatrimony after noticing the matrimonial ads generated most of his

web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...

. He returned to India in 2004. Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India. The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches. BharatMatrimony has mobile apps for iPhone,

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and Android users in India. It also has an upgraded WAP site. Anand Bhushan was hired by BharatMatrimony on a retainer basis. Assisted Matrimony is a personalized match making service offered for busy professionals. In 2006, the website earned into the

Limca Book of World Records The ''Limca Book of Records'' is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, advent ...

for having facilitated the highest number of documented marriages online in India, a number that has since reached one million marriages. In 2009, BharatMatrimony launched more than 200 community portals, aimed at specific language groups and communities. The company launched more portals in 2010 aimed at Malaysian and Singaporean Tamils. BharatMatrimony operated in more than 14 regional languages. Another portal was aimed at defence personnel. In 2014, BharatMatrimony entered into talks with several telecom companies in order to launch its Interactive Voice Response (IVR) matrimony service. BharatMatrimony users would use the IVR service to send and receive voice messages from prospective matches on their mobile devices.

Assisted Matrimony

Assisted Matrimony is a personalized match making service, from BharatMatrimony, offered for busy Indian professionals who need assistance in finding a match. There is no data base that users can search. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families. BharatMatrimony started the personal assisted service in 2008 with the launch of BM Privilege. This was then renamed Privilege Matrimony in 2009.

Awards

*Red Herring Global 100 Award, 2010 *Technology Fast 50, Deloitte Technology, 2008 *Best India Portal, PC World, 2007 *

References

{{reflist, 35em Indian matrimonial websites

History

Assisted Matrimony

Awards

See also

References