Betty Bossi is a Swiss cookbook publisher.Engeler, Eliane.

" ''

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

'' at ''

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

''. 12 October 2009. Retrieved on 24 September 2012. Alternates
From the
''

Victoria Advocate ''The Victoria Advocate'' is a daily newspaper independently published in Victoria, Texas. It is the second-oldest paper in Texas and the oldest west of the Colorado River, dating back to May 8, 1846, following the Battle of Palo Alto during the ...

''
From
''

The Star ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

''
from the
''

Rutland Herald The ''Rutland Herald'' is the second largest daily newspaper in the U.S. state of Vermont (after ''The Burlington Free Press''). It is published in Rutland. With a daily circulation of about 12,000, it is the main source of news geared towards t ...

''. The Betty Bossi brand published various cookbooks and newsletters, and sponsored various cooking contests.Genosko in Clarke et a
p. 84
Shirley Eu-Wong, author of ''Culture shock!: Switzerland'', mentioned that Betty Bossi's "recipe booklets can be found in almost any

Swiss-Romande Romandy (french: Romandie or )Before World War I, the term French Switzerland (french: Suisse française) waalso used german: Romandie or , it, Romandia, rm, Romanda) is the French-speaking part of western Switzerland. In 2020, about 2 milli ...

kitchen cabinet." The brand is operated by Betty Bossi AG/Betty Bossi SA, headquartered in Zurich, which is owned by the

Coop Coop, COOP, Co-op, or ''variation'', most often refers to: * A chicken coop or other enclosure * Cooperative or co-operative ("co-op"), an association of persons who cooperate for their mutual social, economic, and cultural benefit ** Housing co ...

group.

History

The name originates from "Betty Bossi", a fictional character created in the mid-1950s, taking inspiration from

Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, ...

. Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker". Bossi was said to be the inventor of "tartines," a bread-and-butter snack. For a period of time around 2003,

Swiss International Air Lines Swiss International Air Lines AG, colloquially known as SWISS, is the flag carrier of Switzerland, operating scheduled services in Europe and to North America, South America, Africa and Asia. Zurich Airport serves as its sole hub and Geneva ...

offered a

buy on board Buy may refer to a trade, i.e., an exchange of goods and services via bartering or a monetary purchase. The term may also refer to: Places * Buy (inhabited locality), any of several inhabited localities in Russia * Burlington-Alamance Regional A ...

service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi. In 2012 the company was purchased outright by

, which had previously taken a 50% stake in 2001. After its initial investment Coop launched a range of Betty Bossi-branded

convenience food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily por ...

s in its stores, which as of 2018 had expanded to around 1,400 lines.Betty Bossi factsheet
"

. 31 December 2018. Retrieved on 20 June 2019.

References

*Eu-Wong, Shirley. ''Culture shock!: Switzerland''. Graphic Arts Center Pub. Co., 1996. , 9781558682481. Limited preview available on

Google Books Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google Inc. that searches the full text of books and magazines that Google has scanned, converted to text using optical c ...

. Est. 1986 *Genosko, Gary. "Better than butter: Margarine and simulation." - in Clarke, David B., Marcus A. Doel, William Merrin, and Richard G. Smith (editors). ''Jean Baudrillard: Fatal Theories''.

Routledge Routledge () is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and ...

, 2009. , 9781134040711. Available on

Notes

External links

Official website
{{Authority control Swiss cuisine Bossi, Betty Bossi, Betty Bossi, Betty Bossy, Betty Companies based in Zürich Book publishing companies of Switzerland Swiss cookbooks Fictional Swiss people

History

See also

References

Notes

External links