BettyConfidential.com was a

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

women's online magazine. It had 2.5 million unique visitors a month.

History

Launched in March 2008, BettyConfidential.com was co–founded by author and television commentator

Deborah Perry Piscione Deborah Perry Piscione is a Silicon Valley-based entrepreneur, national bestselling author, media commentator and public speaker. She is a Principal at Vorto Consulting and specializes in innovation process and talent development. Perry Piscione ...

and Internet

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

Shaun Marsh. After conducting studies of women on the internet, both Piscione and Marsh wanted to connect women who shared similar life stages, circumstance, goals, and interest in order for them to help and support other women. The name Betty was chosen for the website to convey a trustworthy friend. Confidential was chosen to represent the hidden aspirations that exist in all women. * March 5, 2008: NBC 11, the NBC affiliate for the San Francisco Bay Area, produced a full segment profiling BettyConfidential.com. * March 9, 2008: msnbc and WCAU-TV of Philadelphia profiled BettyConfidential.com. * March 11, 2008: BettyConfidential.com officially launches. * March 11, 2008: The BettyConfidential.com launch was covered by several major outlets, including CNBC and ''SmartMoney'' magazine. * February 20, 2009: MSNBC reported on Betty's use of revolutionary technology to cover the Oscars. * Deborah Perry Piscione is one of the recipients of the Women's Initiative "Women-Owned Business of the Year" award on November 10, 2009. * June 23, 2010: BettyConfidential was selected as one of ForbesWoman's Top 100 Websites for Women in 2010. * September 16, 2010: BettyConfidential is recognized as a pioneering company in the digital entertainment age and is selected as one of the 2010 OnHollywood 100 Top Private Companies by AlwaysOn. As of 2023 the BettyConfidential domain was for sale, with no activity on their social media pages since 2017.

Contributors

The editorial department is headed up by editor-in-chief April Daniels Hussar. It was previously run by

Myrna Blyth Myrna Blyth (born 1939) is an American editor and writer. She currently works at AARP Media and has authored four books, including the nonfiction book ''Spin Sisters''. Biography She was born in New York and graduated from Bennington College. Bly ...

, author, TV commentator and editor-in-chief of ''

Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 18 ...

'', and founding editor-in-chief of ''More Magazine''. The editorial staff is Sarah Polonsky, senior editor: Celebrities, Jane Farrell, senior editor: Mama Betty, Libby Keatinge, senior editor: Love+Sex, PJ Gach, senior editor: Style+Beauty, Faye Brennan, assistant editor, Kathryn H. Cusimano, assistant editor, Carolyn French, editorial assistant. A comprehensive list of contributors can be found her
Our Team at BettyConfidential.com
CNN's

Soledad O'Brien María de la Soledad Teresa O'Brien (born September 19, 1966) is an American broadcast journalist and executive producer. Since 2016, O'Brien has been the host for ''Matter of Fact with Soledad O'Brien,'' a nationally syndicated weekly talk show ...

serves as chairman of the advisory board.

References

External links

* {{DEFAULTSORT:Bettyconfidential American women's websites Internet forums