Betika is an online gaming firm based in Nairobi, Kenya with operations in
Kenya
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Tanzania
Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands and ...
,
Ethiopia
Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the ...
,
DRC
The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
,
Ghana
Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
,
Nigeria
Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
,
Mozambique
Mozambique (), officially the Republic of Mozambique ( pt, Moçambique or , ; ny, Mozambiki; sw, Msumbiji; ts, Muzambhiki), is a country located in southeastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi ...
,
Zambia
Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most cent ...
and
Malawi
Malawi (; or aláwi Tumbuka: ''Malaŵi''), officially the Republic of Malawi, is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeast ...
. Betika has a number of products including Sportsbook Betting, Casino, Virtual Games and E-Sports Betting.
History
Betika was founded in April 2016 and initially offered sportsbook betting only through
SMS
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...
.
USSD
Unstructured Supplementary Service Data (USSD), sometimes referred to as "quick codes" or "feature codes", is a communications protocol used by GSM cellular telephones to communicate with the mobile network operator's computers. USSD can be used ...
betting followed shortly after, and online betting was introduced in August 2016.
In November 2018, Betika unveiled Brazilian football legend
Ronaldinho Gaucho as their
Brand Ambassador
A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...
. Ronaldinho visited Kenya, attending charity events and exhibition football matches in a campaign called "Bet on yourself".
In 2019 Betika became Kenya's market leader in the gaming industry. In the same year, Betika launched Betika Na Community, an initiative used to run all its CSR programs. Through this initiative, the company has invested in various sports, such as football, cricket, athletics, motorsports, taekwondo, and mountain climbing, at both national and grassroots levels. Betika has provided equipment, renovated pitches, and sponsored teams, sportspersons, and events. The company has sponsored
Kenya Premier League sides
AFC Leopards
Abaluhya Football Club Leopards Sports Club, officially abbreviated as AFC Leopards, or simply known as AFC, Leopards or ''Ingwe'' (), is a Kenyan association football club based in Nairobi. It currently competes in the Kenyan Premier League, t ...
, Police FC, and
Sofapaka FC
Sofapaka Football Club (Sofapaka: Sote kama Familia kwa Pamoja Kuafikia Azimio – Kiswahili: ''We as a Family together to achieve a goal'') is a football club, based in Wundanyi, Taita Taveta County. They play their home games at the Wundany ...
.
Sports involvement
Betika was the title sponsor of the National Super League, Kenya's second division league, for three years between 2018 and 2021. The company has also sponsored the
Rugby 7s, WRC teams, and the first-ever Kenyan
Rallycross.
In 2020, Betika expanded its operations into other African countries, now operating in nine countries, including Kenya, Ethiopia, DRC, Ghana, Malawi, Mozambique, Nigeria, Tanzania, and Zambia.
In 2021, Betika sponsored 62-year-old James Kagambi to climb Mt. Everest, making him the first-ever native Kenyan to summit the world's highest mountain.
In 2022, Betika launched the biggest jackpot in Kenya, standing at Ksh 200 million, playable with a stake of Ksh 49. The jackpot has since produced two winners, Eli Kipturo and Moses Kiprono.
Ownership
Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders.
References
{{reflist
Online gambling companies of Kenya