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''Alpha male'' and ''beta male'', or simply put ''alpha'' and ''beta'', are
pseudoscientific Pseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claim ...
terms for
men A man is an adult male human. Prior to adulthood, a male human is referred to as a boy (a male child or adolescent). Like most other male mammals, a man's genome usually inherits an X chromosome from the mother and a Y chrom ...
derived from the designation for alpha and beta animals in
ethology Ethology is the scientific study of animal behaviour, usually with a focus on behaviour under natural conditions, and viewing behaviour as an evolutionarily adaptive trait. Behaviourism as a term also describes the scientific and objectiv ...
. They may also be used with other genders, such as women, or additionally use other letters of the Greek alphabet (such as sigma). The popularization of these terms to describe humans has been widely criticized by scientists. Both terms have been frequently used in
internet meme An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet ...
s. The term ''beta'' is used as a pejorative self-identifier among members of the
manosphere The manosphere is a collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists, incels (involuntary celibates), Men Going Their Ow ...
, particularly
incel An incel ( , an abbreviation of "involuntary celibate") is a member of an Internet culture, online subculture of people who define themselves as unable to get a Romantic partner, romantic or sexual partner despite desiring one. Discussions in ...
s, who do not believe they are assertive or traditionally
masculine Masculinity (also called manhood or manliness) is a set of attributes, behaviors, and roles associated with men and boys. Masculinity can be theoretically understood as socially constructed, and there is also evidence that some behaviors con ...
, and feel overlooked by women. It is also used to negatively describe other men who are not deemed to be assertive, particularly with women.


History

The terms were used almost solely in animal ethology prior to the 1990s' particularly in regard to mating privileges with females, ability to hold territory, and hierarchy in terms of food consumption within their herd or flock. In animal ethology, ''beta'' refers to an animal who is subordinate to a higher-ranking members in the
social hierarchy Social stratification refers to a society's categorization of its people into groups based on socioeconomic factors like wealth, income, race, education, ethnicity, gender, occupation, social status, or derived power (social and political). As su ...
, thus having to wait to eat and having negligible or no opportunities for
copulation Sexual intercourse (or coitus or copulation) is a sexual activity typically involving the insertion and thrusting of the penis into the vagina for sexual pleasure or reproduction.Sexual intercourse most commonly means penile–vaginal penetrat ...
. In the 1982 book of ''Chimpanzee Politics: Power and Sex Among Apes'', primatologist and ethologist
Frans de Waal Franciscus Bernardus Maria "Frans" de Waal (born October 29, 1948) is a Dutch primatologist and ethologist. He is the Charles Howard Candler Professor of Primate Behavior in the Department of Psychology at Emory University in Atlanta, Georgia, ...
suggested that his observations of a
chimpanzee The chimpanzee (''Pan troglodytes''), also known as simply the chimp, is a species of great ape native to the forest and savannah of tropical Africa. It has four confirmed subspecies and a fifth proposed subspecies. When its close relative th ...
colony could possibly be applied to human interactions. Some commentary on the book, including in the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'', discussed its parallels to human power hierarchies. In the early 1990s, some media outlets began to use the term ''alpha'' to refer to humans, specifically to "manly" men who excelled in business. Journalist
Jesse Singal Jesse Singal is an American journalist. He has written for publications including '' New York'' magazine, ''The New York Times'' and ''The Atlantic''. Singal also publishes a newsletter on Substack and hosts a podcast, ''Blocked and Reported'', ...
, writing in ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' magazine, attributes the popular awareness of the terms to a 1999 ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine article, which described an opinion held by
Naomi Wolf Naomi Rebekah Wolf (born November 12, 1962) is an American feminist author, journalist and conspiracy theorist. Following her first book '' The Beauty Myth'' (1991), she became a leading spokeswoman of what has been described as the third wave ...
, who was at the time an advisor to then-presidential candidate
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
: "Wolf has argued internally that Gore is a 'Beta male' who needs to take on the 'Alpha male' in the Oval Office before the public will see him as the top dog." Singal also credits Neil Strauss's bestselling 2005 book on
pickup artist Pickup artists (PUA), self-identified as dating coaches, the seduction community or the pickup community, is a movement of men (or women) whose goal is seduction and sexual success. The community exists through Internet newsletters and blogs, ma ...
ry, titled '' The Game'', for popularizing ''alpha male'' as an aspirational ideal.


Usage

The view that there is a dominance hierarchy among humans consisting of "alpha males" and "beta males" is sometimes reported in the mainstream media. The term ''alpha male'' is often applied to any dominating man, especially
bullies A bully is someone responsible for bullying, using aggression to intimidate or dominate others. Bully may also refer to: Animals * American Bully, a breed of dog * Bull Terrier or bully, a breed of dog * '' Gobiomorphus'' or bully, an Australia ...
, despite the fact that dominating behaviour is rarely seen as a positive trait for either an ideal date or a romantic partner. Claims about women being "hard-wired" to desire "alpha males" are seen by experts as
misogynistic Misogyny () is hatred of, contempt for, or prejudice against women. It is a form of sexism that is used to keep women at a lower social status than men, thus maintaining the societal roles of patriarchy. Misogyny has been widely practiced fo ...
and
stereotypical In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
, and are not supported by research. Evolutionary psychologists who study human mating behaviour instead believe that humans use two distinct strategies –– dominance and prestige –– for climbing social hierarchies, and that prestige plays a significantly more important role in establishing men's attractiveness to women than does dominance. As cognitive scientists
Scott Barry Kaufman Scott Barry Kaufman is an American cognitive scientist, author, podcaster, and popular science writer. His writing and research focuses on intelligence, creativity, and human potential. Most media attention has focused on Kaufman's attempt to red ...
summarizes:
Taken together, the research suggests that the ideal man (for a date or romantic partner) is one who is assertive, confident, easygoing, and sensitive, without being aggressive, demanding, dominant, quiet, shy, or submissive. In other words, a ''prestigious man'', not a dominant man. In fact, it appears that the prestigious man who is high in both assertiveness ''and'' kindness is considered the ''most'' attractive to women for both short-term affairs and long-term relationships.
Misconceptions about "alpha males" are common within the
manosphere The manosphere is a collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists, incels (involuntary celibates), Men Going Their Ow ...
, a collection of websites, blogs, and online forums promoting masculinity, strong
opposition to feminism Antifeminism, also spelled anti-feminism, is opposition to some or all forms of feminism. In the late 19th century and early 20th century, antifeminists opposed particular policy proposals for women's rights, such as the right to vote, educat ...
, and misogyny which includes movements such as the
men's rights movement The men's rights movement (MRM) is a branch of the men's movement. The MRM in particular consists of a variety of groups and individuals (men's rights activists or MRAs) who focus on general social issues and specific government services whic ...
, incels (involuntary celibates),
Men Going Their Own Way Men Going Their Own Way (MGTOW ) is an anti-feminist, misogynistic, mostly-online community advocating for men to separate themselves from women and from a society which they believe has been corrupted by feminism. The community is a part o ...
(MGTOW), pick-up artists (PUA), and
fathers' rights The fathers' rights movement is a social movement whose members are primarily interested in issues related to family law, including child custody and child support, that affect fathers and their children. Many of its members are fathers who desi ...
groups. The term ''beta'' is also often used among manosphere communities to refer to men they consider easily taken advantage of or ignored by women. Its usage is inconsistent;
media studies Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly ...
scholar Debbie Ging has described the communities' theories about "alpha, beta, omega, and zeta masculinity" as "confused and contradictory". ''Beta'' is sometimes used as self-identifier among men who do not embody
hegemonic masculinity In gender studies, hegemonic masculinity is part of R. W. Connell's gender order theory, which recognizes multiple masculinities that vary across time, society, culture, and the individual. Hegemonic masculinity is defined as a practice that leg ...
. It is also sometimes used by manospherians as a pejorative term for men who are or are perceived to be
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
, or who are thought to be acting as a "". Some manosphere groups refer to members of other groups in the manosphere as ''betas''; for example, members of the MGTOW community sometimes use it to refer to men's rights activists or
incel An incel ( , an abbreviation of "involuntary celibate") is a member of an Internet culture, online subculture of people who define themselves as unable to get a Romantic partner, romantic or sexual partner despite desiring one. Discussions in ...
s. Members of the pickup artist (PUA) communities use it to refer to men who cannot
seduce Seduction has multiple meanings. Platonically, it can mean "to persuade to disobedience or disloyalty", or "to lead astray, usually by persuasion or false promises". Strategies of seduction include conversation and sexual scripts, paralingual ...
women. Similar terms used by the manosphere communities include ''
nice guy "Nice guy" is an informal term, commonly used with either a literal or a sarcastic meaning, for a man. In the literal sense, the term describes a man who is agreeable, gentle, compassionate, sensitive and vulnerable. The term is used both po ...
'', ''cuck'', , and ''
soy boy ''Soy boy'' is a pejorative term sometimes used in online communities to describe men perceived to be lacking masculine characteristics. The term bears many similarities and has been compared to the slang terms '' cuck'' (derived from cuckold), ...
''.


Related terms


"Alpha fux beta bux"

In the
manosphere The manosphere is a collection of websites, blogs, and online forums promoting masculinity, misogyny, and opposition to feminism. Communities within the manosphere include men's rights activists, incels (involuntary celibates), Men Going Their Ow ...
, the term ''alpha fux beta bux'' presupposes a sexual strategy of
hypergamy Hypergamy (colloquially referred to as "marrying up") is a term used in social science for the act or practice of a person marrying a spouse of higher caste or social status than themselves. The antonym "hypogamy" refers to the inverse: marryin ...
or "marrying up" among women whereby they prefer and have sex with "alpha" males, but settle for less attractive "beta" males for financial reasons. Sometimes it expresses a belief that women marry beta males to exploit them financially, while continuing to have
extramarital sex Extramarital sex occurs when a married person engages in sexual activity with someone other than their spouse. The term may be applied to the situation of a single person having sex with a married person. Where extramarital sexual relations do n ...
with alpha males. Ging explains these beliefs as an effort by young men in the Western world to cope with their limited economic prospects following the 2007–2008 financial crisis by appealing to gender-essentialist notions of
gold-digging Gold digger is a term for a person, typically a woman, who engages in a type of transactional relationship for money rather than love. If it turns into marriage, it is a type of marriage of convenience. Etymology and usage The term "gold ...
women popular in
postfeminist The term postfeminism (alternatively rendered as post-feminism) is used to describe reactions against contradictions and absences in feminism, especially second-wave feminism and third-wave feminism. The term ''postfeminism'' is sometimes confuse ...
culture.


Beta orbiter

A ''beta orbiter'' is a beta male who invests time and effort into mingling with women in the hope of eventually getting into a romantic relationship or having sex with them. The term earned some media attention in 2019 with the
murder of Bianca Devins Bianca Michelle Devins (October 2, 2001 – July 14, 2019) was an American teenager from Utica, New York, Utica, New York (state), New York, who was murdered by a male acquaintance, Brandon Andrew Clark, on July 14, 2019. Following a botched sui ...
. A man killed the 17-year-old Devins and posted photographs of her body online, one of which bore the caption, "sorry fuckers, you're going to have to find somebody else to orbit."


Beta uprising

The term ''beta uprising'' or ''incel rebellion'' has been used largely among incels to refer to revenge by members of their community who have been overlooked by women. It is also sometimes used to describe a movement to overthrow what they view as an oppressive, feminist society. A 2018 vehicle-ramming attack in Toronto, Canada, was allegedly perpetrated by a man who had posted on his
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
page just prior to the attack, "the Incel Rebellion has already begun". Media outlets have used the terms ''beta uprising'' and ''incel rebellion'' to refer to acts of violence perpetrated by members of manosphere communities, particularly incels.


Sigma male

''Sigma male'' is used to denote a male who is equally dominant to an alpha male, but exists outside the alpha-beta male hierarchy as a "lone wolf". In the manosphere, it is regarded as the "rarest" kind of male. The term first appeared in a blog post by
alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
provocateur
Vox Day Theodore Robert Beale (born August 21, 1968), also known as Vox Day, is an American far-right activist, writer, publisher, and video game designer. He has been described as a white supremacist, a misogynist, and part of the alt-right. ''The Wall ...
. In 2018, the term appeared on YouTube and in 2021 it went viral. Despite its alt-right origins, the term sigma male has taken on an ironic and satirical meaning, often mocking the concept of the "manosphere" and the ideas of
hustle culture Work ethic is a belief that work and diligence have a moral benefit and an inherent ability, virtue or value to strengthen character and individual abilities. It is a set of values centered on importance of work and manifested by determination ...
with bizarre and nonsensical actions being considered part of the sigma male mindset or "grindset".


See also

*
Toxic masculinity Toxic masculinity is a set of certain male behaviors associated with harm to society and men themselves. Traditional stereotypes of men as socially dominant, along with related traits such as misogyny and homophobia, can be considered "toxic" d ...
*
Internet slang Internet slang (also called Internet shorthand, cyber-slang, netspeak, digispeak or chatspeak) is a non-standard or unofficial form of language used by people on the Internet to communicate to one another. An example of Internet slang is "LOL" m ...
*
Chad (slang) The slang term Chad originated in the United Kingdom, UK, where it was used to describe a particular humorous ad-hoc cartoon, and later in Chicago it was used as a pejorative term for young, upper-class, urban males. In modern internet slang, t ...
*
Neckbeard (slang) "Neckbeard" is a pejorative term and stereotype for an adult man or teenage boy who exhibits characteristics such as social awkwardness, underachievement, or pretentiousness. The term is associated with the currently (2010–present) unfashiona ...
*
Omegaverse Omegaverse, also known as A/B/O (an abbreviation for "alpha/beta/omega"), is a subgenre of speculative erotic fiction, and originally a subgenre of erotic slash fan fiction. Its premise is that a dominance hierarchy exists in humans, which are d ...


References

2010s slang 2020s slang Internet culture Manosphere Masculinity Stereotypes of men {{Alt-right footer