Best Ever

''11:11'' is the eleventh studio album by American singer and songwriter Chris Brown. It was released on November 10, 2023. The singles " Summer Too Hot", " Sensational" and " Nightmares" were released in the album's promotion. ''11:11'' features guest appearances from Maeta, Byron Messia, Future, Fridayy, Davido and Lojay, with the deluxe edition having additional features from Lil Wayne, Bryson Tiller, Joyner Lucas, Tee Grizzley and Mario. It serves as the follow-up to his tenth studio album ''Breezy'' (2022).

Musically, ''11:11'' is a double album that mixes R&B, pop, Afrobeats and dancehall. The album received positive reviews from music critics, that praised its sound and Brown's performances. ''11:11'' had a nomination at the 66th Annual Grammy Awards, with its track " Summer Too Hot" being nominated for Best R&B Performance.

Commercially, ''11:11'' debuted at number nine on the US ''Billboard'' 200, making it his 12th consecutive top-ten album in the country. Despite not being released as a single, the album's opening track " Angel Numbers / Ten Toes" became its most successful song, reaching the top ten in several countries.

Background

The album's title is derived from the homonym numerological belief, and is connected to the fact of it being the singer's eleventh studio album.

Composition

''11:11'' is a double album, with its two sides containing 11 tracks each. The album's musical style mixes R&B, pop music, Afrobeats and dancehall. According to Kayla Sandiford of '' Renowned for Sound'', ''11:11'' "seeks to make use of a range of rhythmic elements", with Brown incorporating Afrobeats "on various tracks which embrace a funkier, percussion-driven feel". Lyrically, ''11:11'' mostly features lighthearted content, while also containing tracks where Brown faces themes of anxiety and regret. AllMusic's TiVo Staff found its lyrical content to be "a little more romantic" than the singer's previous album ''Breezy''.

Artwork

The album's artwork was designed by Courtney Walter, and depicts four images of Brown standing to form ''11:11s title. The head shots used to form the colon include the singer with black and blonde hair, the juxtaposition symbolizes the negative and the positive in life. The colors used in each of the standing images are a nod to body chakras: yellow (manipura – solar plexus chakra symbolizing wisdom and power), indigo (ajna – third eye chakra symbolizing awareness), blue (vishuddha – throat chakra symbolizing communication), and green (anahata – heart chakra symbolizing love and healing) and tie in with the spiritual meaning of "11:11". Brown used similar imagery in the lyrics of his 2019 song " Indigo", from the album '' Indigo''.

''Exclaim!'' listed the album cover as 16th worst of the year, writing: "One Chris Brown is already too many, so this just feels cruel. But we tried wishing his career away on it anyway — fingers crossed!"

Critical reception

The album received positive reviews by music critics. Kayla Sandiford of '' Renowned for Sound'' described ''11:11'' as "palatable", praising Brown's vocal performances, saying that he "does well to demonstrate his dynamic vocal quality", but criticized the record's length, stating "although Brown can be commended for this, there are moments that feel like ''11:11'' has gotten wrapped up in quantity over quality". TiVo Staff of AllMusic found the record to be "more concise and a little more romantic" compared to his previous album ''Breezy''. '' HipHopDX'' called ''11:11'' "his best album in almost a decade".

Different publications, including ''Billboard'', '' Rated R&B'', Yardbarker and ''HotNewHipHop'' put ''11:11'' among the best R&B albums of the year. ''Billboards staff wrote that the singer "remains a formidable draw in his 18th year in the music industry. His 11th album, ''11:11'', proves as much". Hayley Hynes of ''HotNewHipHop'' reviewing the album noted that Brown "seems more worried about impressing himself than critics". Mya Singleton writing for ''Yardbarker'' stated that "the formulas Brown uses in his music continue to work in his favor, and he's showing no signs of slowing down". ''Rated R&B'' said that with ''11:11'' the singer "continued to add stones to his jeweled, fan-dubbed crown".

Release and promotion

On May 19, 2023, Brown teased the release of new music on his Instagram account, writing: "Y'all ready for some new music? Been locked in the studio", stating "No more 20- to 40-song albums", hinting that his next album would mark a detachment from the length of his previous three albums '' Heartbreak on a Full Moon'', '' Indigo'' and ''Breezy''. On that same day he announced the release of "a single for the summer". On June 17, Brown officially announced on his Instagram account the album's lead single " Summer Too Hot", and its release date for June 23, 2023.

On August 17, he unveiled the album's title, ''11:11'', along with its release date for November 11, 2023, also stating that it would contain 11 songs. On September 29 the singer announced that the album was "complete", sharing a possible black and white album cover. On October 17, 2023, Brown unveiled the second single from the album, titled " Sensational" featuring Lojay and Davido, with a video where he performs a choreography for it with his dancing crew. On October 20, 2023, Brown released "Sensational" along with a music video directed by videographer Child. On October 21, Brown revealed that the album would be a double disc consisting of two sides featuring 11 tracks each, with the first one being released at 11 AM, and the final part on 11 PM of November 11, revealing the official album cover as well. On November 2, Brown previewed a new song on his Instagram titled "Walking on 10 Toes". On November 4, the singer previewed another track titled "No One Else" featuring Fridayy. The album's tracklist was revealed on November 6, confirming guest appearances from Byron Messia, Future, and Fridayy, teasing two other guests scheduled to be revealed on a later date. The following day, the song " Nightmares" featuring Byron Messia was released alongside its music video. On November 9, he announced that ''11:11'' would be released on November 10, a day earlier than what previously announced.

A few hours before the release of ''11:11'', its last track was changed from the previously announced "Double Negative", which features Justin Bieber, to a track called "Views". Brown explained the last minute change on his Instagram account on the album's release day: "Double negative unfortunately did not make the deadline in time with the lawyers, so we couldn't put it on the album. Justin my little brother for life, so we will make that moment happen soon. Sorry to the fans that really wanted it to be on the album".

On February 19, 2024, Brown officially announced the release of the deluxe edition of ''11:11'', stating that it would contain 11 additional tracks, with April 11, being a possible release date for it. On March 10, he confirmed the date, stating that the deluxe version of ''11:11'' will encompass 13 new songs, sharing its tracklist, and featured guests, including Bryson Tiller, Joyner Lucas, Tee Grizzley and Davido. He then shared snippets of the songs "Bruce Lee", "Go Girlfriend" and "Freak" on his Instagram account, revealing the appearance of American rapper Lil Wayne on the track "Freak". ''11:11 (Deluxe)'' was released digitally on April 11, 2024.

Commercial performance

In the United States, ''11:11'' debuted at number nine on the US ''Billboard'' 200 with 45,000 album-equivalent units, which included 6,000 pure album sales in its first week, making it his 12th consecutive top-ten album in the country. The album also accumulated 50.97 million on-demand audio streams in the United States for its track list of 22 songs. ''11:11'' marks the lowest debut for a Chris Brown's solo studio album on the US ''Billboard'' 200, surpassing ''Graffiti'' (2009) which debuted at number seven on the chart. It serves as Brown's fifth album to debut at number one on the Top R&B Albums.

Track listing

;Sample credits
*"Press Me" contains a sample from " Baby I'm Back" as performed by Baby Bash featuring Akon.
*"Moonlight" contains a sample of "Sky Restaurant", written by Yumi Arai and Kunihiko Murai, and performed by Hi-Fi Set.
*"Shooter" contains a sample of South African singer, Naledi Aphiwe singing.
*"Freak" contains a sample from " Air Force Ones" as performed by Nelly featuring St. Lunatics.
*"Afterlife" contains a sample from " Leave Me Alone" as performed by Michael Jackson.

Charts

Certifications

Release history

References

{{Chris Brown

2023 albums
Chris Brown albums
RCA Records albums