Berocca is a brand of

effervescent Effervescence is the escape of gas from an aqueous solution and the foaming or fizzing that results from that release. The word effervescence is derived from the Latin verb ''fervere'' (to boil), preceded by the adverb ''ex''. It has the same li ...

drink and vitamin tablets containing

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexist ...

and

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) an ...

, manufactured by

Bayer Bayer AG (, commonly pronounced ; ) is a German multinational corporation, multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Headquartered in Leverkusen, Bayer's areas of busi ...

. Berocca was originally established in Switzerland in 1969 by

Roche F. Hoffmann-La Roche AG, commonly known as Roche, is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. Its holding company, Roche Holding AG, has shares listed on the SIX S ...

, and is available in a number of countries worldwide.

Varieties

Berocca Performance is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc. When first released in 1969, Berocca came in one flavour, Berry, which later became Original Berry. It now comes in four flavours: Original Berry, Orange, Blackcurrant, and Mango & Orange.

Dosage and considerations

The recommended daily dose (age 12 upwards) is one tablet daily. Each tablet contains 260 mg of sodium. 273 mg of sodium is contained in the tablets sold in Australia and New Zealand. Berocca causes

urine Urine is a liquid by-product of metabolism in humans and in many other animals. Urine flows from the kidneys through the ureters to the urinary bladder. Urination results in urine being excretion, excreted from the body through the urethra. Cel ...

to turn deep yellow in colour – this is due to the excess vitamin B₂ (also known as Riboflavin, with "flavus" meaning "yellow" in Latin) being passed via urine. Berocca's effervescent tablets contain small quantities of

aspartame Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ...

(

phenylalanine Phenylalanine (symbol Phe or F) is an essential α-amino acid with the formula . It can be viewed as a benzyl group substituted for the methyl group of alanine, or a phenyl group in place of a terminal hydrogen of alanine. This essential amino a ...

Marketing

Berocca ran a series of

television commercial A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

s in Australia and New Zealand throughout the 1980s and 1990s, using the slogan "B-B-B-Berocca gives you back your B-B-Bounce". A recent marketing campaign in Australia for Berocca Performance with the slogan "Release the inner geek" targets high school students studying for exams. In South Africa a "Beready Besharp Berocca" campaign was launched. Long-running Outdoor (poster) campaigns in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

with the slogan "Stay sharp". In 2008 a

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

advert was launched featuring people dancing using

treadmill A treadmill is a device generally used for walking, running, or climbing while staying in the same place. Treadmills were introduced before the development of powered machines to harness the power of animals or humans to do work, often a type of ...

s similar to OK Go's music video for the

2006 File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...

song "

Here It Goes Again "Here It Goes Again" is a song by American rock band OK Go, the fifth single released from their second studio album, '' Oh No'' (2005). It was the band's only single to chart on the US ''Billboard'' Hot 100 until " I Won't Let You Down" in Nove ...

". The music is " Living on the Ceiling" by the

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

synthpop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s a ...

band

Blancmange Blancmange (, from french: blanc-manger ) is a sweet dessert popular throughout Europe commonly made with milk or cream and sugar thickened with rice flour, gelatin, corn starch, or Irish moss (a source of carrageenan), and often flavoured with ...

, taken from their

1982 Events January * January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00). * January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street bridges, 14th Street Bridge in ...

album ''

Happy Families Happy Families is a traditional British card game usually with a specially made set of picture cards, featuring illustrations of fictional families of four, most often based on occupation types. The object of the game is to collect complete famil ...

''. In September 2010, a new advertising campaign featuring

lumberjack Lumberjacks are mostly North American workers in the logging industry who perform the initial harvesting and transport of trees for ultimate processing into forest products. The term usually refers to loggers in the era (before 1945 in the Unite ...

s dancing on

water Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as a ...

has been launched, with the slogan "You, but on a really good day." In March 2011 the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration. The same department had given Berocca a Healthcare product award in November 2010. In June 2014, a 30-second television ad entitled "Mind and Body," featuring

Joel McHale Joel Edward McHale (born November 20, 1971) is an American actor, comedian, and television host. He is best known for hosting ''The Soup'' (2004–2015) and his role as Jeff Winger on the NBC sitcom ''Community'' (2009–2015). He has performed i ...

and Kali "Muscle" Kirkendall, and backed by the song "Sirius" from the 1982 album " Eye in the Sky" by

The Alan Parsons Project The Alan Parsons Project was a British rock band active between 1975 and 1990, whose core membership consisted of producer, audio engineer, musician and composer Alan Parsons and singer, songwriter and pianist Eric Woolfson. They were accompanie ...

, first appeared on US national television and cable networks. In October 2020, a Vietnamese ad campaign encouraged consumers to "Get Supercharged at 2 PM" by using Berocca in the early afternoon. This campaign saw a boost in online sales by 233 percent.

References

External links

*{{official website, http://www.berocca.com, Berocca – official site Dietary supplements Bayer brands

Varieties

Dosage and considerations

Marketing

See also

References

External links