Bernhard Modern is a modern style classification

serif In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ...

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...

Lucian Bernhard Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. Career He was influential in helping create the design ...

in 1937 for the

American Type Founders American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. De Vinne, Theodore Low, ''The Practice of Typography,'' Century Comp ...

(ATF). Lucian Bernhard's Bernhard Modern typeface was the ATF's response to the many popular old-style engraving faces of the early 20th century. A somewhat decorative text typeface, it is distinct for its low

x-height upright 2.0, alt=A diagram showing the line terms used in typography In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lowercase letters in a typeface. Typically, this is the height of the let ...

, elongated ascenders, and relatively short descenders giving it an appearance of height without requiring excessive leading. Serifs are wide and splayed. The lowercase roman g is unusual for having the upper bowl larger than the lower one. Fordham University, in New York City, currently uses Bernhard Modern as the central typeface of its design identity. Both the 1959 version of ''The Twilight Zone'' and its 2019 revival use Bernhard Modern, with a drop shadow, for titles and credits. The 1990s computer application ''

The Walt Disney World Explorer ''The Walt Disney World Explorer'' is a point and click Windows and Macintosh application released on CD-ROM by Disney Interactive in 1996. The application focuses on the Walt Disney World Resort near Orlando, Florida, and consists of virtu ...

'' used Bernhard Modern extensively throughout the program.

References

*Johnson, Jaspert & Berry. Encyclopedia of Type Faces. Cassell & Co 2001, . *Ott, Nicolaus, Friedl Fredrich, and Stein Bernard. Typography and Encyclopedic Survey of Type Design and Techniques Throughout History. Black Dog & Leventhal Publishers. 1998, . *Macmillan, Neil. ''An A–Z of Type Designers.'' Yale University Press: 2006. {{ISBN, 0-300-11151-7. Modern serif typefaces Letterpress typefaces Digital typefaces Typefaces and fonts introduced in 1937 Typefaces designed by Lucian Bernhard Display typefaces