Bernette Ford
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Bernette Ford (June 30, 1950June 20, 2021) was an American author, editor and publisher. She worked as editor-in-chief at
Grosset & Dunlap Grosset & Dunlap is a New York City-based publishing house founded in 1898. The company was purchased by G. P. Putnam's Sons in 1982 and today is part of Penguin Random House through its subsidiary Penguin Group. Today, through the Penguin Gro ...
and later
Scholastic Books Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...
, where she was vice-president of the Cartwheel imprint, which she helped launch. She was known for being one of the few
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
editors working with
children's books A child (plural, : children) is a human being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The legal definition of ''child'' generally refers ...
, having begun her career in the 1970s.


Early life and education

Bernette Ford was born on June 30, 1950, in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
. She was the daughter of Morton, a white factory worker, and Martha Goldsen, a black actress, music teacher, singer and seamstress. She grew up in
Uniondale, Long Island Uniondale is a census-designated place (CDP), as well as a suburb in Nassau County, New York, on Long Island, in the Town of Hempstead. The population was 32,473 at the 2020 United States Census. Uniondale is home to Hofstra University's north ...
. Ford graduated in 1972 from
Connecticut College Connecticut College (Conn College or Conn) is a private liberal arts college in New London, Connecticut. It is a residential, four-year undergraduate institution with nearly all of its approximately 1,815 students living on campus. The college w ...
. She was encouraged by family and friends to become a writer, but due to her lack of knowledge with the profession, Ford instead pursued the publishing career as "a way to get a foot in the door".


Career

In the same year she graduated, Ford joined
Random House Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
's division of children's books as "editorial assistant in training", as part of their "minorities recruitment program." Ford remained in that position for the first two years there. Around 1975, she met Valerie Flournoy, Phyllis Fogelman and
Tom Feelings Tom Feelings (May 19, 1933 – August 25, 2003) was an artist, cartoonist, children's book illustrator, author, teacher, and activist. He focused on the African-American experience in his work. His most famous book is ''The Middle Passage: Whit ...
, who created a workshop "for the few people of color working in publishing in the mid-1970s." They eventually founded a group called Black Creators for Children, which would assist African American authors in creating new works by following a set of philosophies. She met her husband, George Ford, during a meeting with this group. After seven years working for Random House, Ford was hired by
Western Publishing Western Publishing, also known as Western Printing and Lithographing Company, was a Racine, Wisconsin, firm responsible for publishing the Little Golden Books. Its Golden Books Family Entertainment division also produced children's books and ...
to work as senior editor of their children's books imprint, Golden Books. In 1983, she moved to
Grosset & Dunlap Grosset & Dunlap is a New York City-based publishing house founded in 1898. The company was purchased by G. P. Putnam's Sons in 1982 and today is part of Penguin Random House through its subsidiary Penguin Group. Today, through the Penguin Gro ...
to work as editor-in-chief, and was then promoted to publisher. During her six years there, Ford worked on expanding ''
The Little Engine That Could ''The Little Engine That Could'' is an American folktale (existing in the form of several illustrated children's books and films) that became widely known in the United States after publication in 1930 by Platt & Munk. The story is used to teach ...
'' property. In 1989 she began working with
Scholastic Books Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...
and helped the company launch their new imprint, Cartwheel Books. Ford was the vice-president and editorial director of the imprint, and was responsible for starting the ''
I Spy I spy is a guessing game where one player (the ''spy'' or ''it'') chooses an object within sight and announces to the other players that "I spy with my little eye something beginning with...", naming the first letter of the object. Other players a ...
'' and the ''Little Bill'' series, the latter authored by
Bill Cosby William Henry Cosby Jr. ( ; born July 12, 1937) is an American stand-up comedian, actor, and media personality. He made significant contributions to American and African-American culture, and is well known in the United States for his eccentric ...
. While Ford was working for Scholastic, a friend and co-founder of Just Us Books, Cheryl Willis Hudson, contacted her wanting to turn a poem she had written into a children's book aimed for black children. Bernette decided to turn the poem into a children's picture book instead, which was then illustrated by George. This was the first time she collaborated as a coauthor. Ford worked with Scholastic until 2002, when she decided to leave to found her own company in 2003, a
book packaging Book packaging (or book producing) is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing, researching, editing, illustrating, and even printing—to an outside company calle ...
business called Color-Bridge Books. The company's first job was the production of a new series for beginner readers, called ''Just for You!''. All the books were illustrated and written by people of color.


Personal life and death

Bernette was married to George Ford. She died of lung cancer on June 20, 2021, at her house in Brooklyn.


Selected works

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References

{{DEFAULTSORT:Ford, Bernette American women editors American editors 1950 births 2021 deaths Writers from Brooklyn 20th-century African-American women writers 20th-century African-American writers 21st-century African-American women writers 21st-century African-American writers 20th-century American women writers 21st-century American women writers American women children's writers American children's writers African-American children's writers Deaths from lung cancer in New York (state) Connecticut College alumni