Berkley is a

fishing Fishing is the activity of trying to catch fish. Fish are often caught as wildlife from the natural environment, but may also be caught from stocked bodies of water such as ponds, canals, park wetlands and reservoirs. Fishing techniques inclu ...

tackle company founded in Spirit Lake,

Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...

in 1937 as Berkley Fly Co. by

Berkley Bedell Berkley Warren Bedell (March 5, 1921 – December 7, 2019) was an American Democratic Party politician and businessman who served as the U.S. representative for Iowa's 6th congressional district from 1975 to 1987. After starting a successful b ...

. Berkley is most known for its brands 'Berkley Trilene' fishing line and 'PowerBait' scented lures.

History

The Jarden Corporation acquired Berkley's parent company, Pure Fishing, in April 2007. The Jarden Corporation has since been acquired by the conglomerate company

Newell Brands Newell Brands is an American manufacturer, marketer and distributor of consumer and commercial products. The company's brands and products include Rubbermaid storage and trash containers; home organization and reusable container products; Contig ...

. Newell sold Pure Fishing to

Sycamore Partners Sycamore Partners is a private equity firm based in New York specializing in retail and consumer investments. The firm has approximately $10 billion in aggregate committed capital. History Founding Sycamore Partners was founded in 2011 by Stefa ...

in 2018.

References

External links

* {{official website, http://www.berkley-fishing.com Fishing equipment manufacturers Manufacturing companies based in Iowa American companies established in 1937 Manufacturing companies established in 1937 1937 establishments in Iowa Dickinson County, Iowa Newell Brands 2007 mergers and acquisitions 2016 mergers and acquisitions 2018 mergers and acquisitions