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Benjamin Kapelushnik (born October 14, 1999), also known as Benjamin Kickz or the Sneaker Don, is an American
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...
and sneaker reseller. At 16-years-old, Kapelushnik amassed nearly US$1 million in sales through his self-made sneaker business and attracted high-profile clients such as
DJ Khaled Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper. Khaled first gained recognition as a radio host in the 1990s on the radio station WEDR, 99 Ja ...
and
Odell Beckham Jr. Odell Cornelious Beckham Jr. (born November 5, 1992), commonly known by his initials OBJ, is an American football wide receiver who is a free agent. Born in Baton Rouge, Louisiana, Beckham played college football at LSU and was drafted by the ...
In 2016, Kapelushnik was included in ''Fortune'''s "18 Under 18" list and ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'''s "teen power list."


Early life and career

Kapelushnik was born in
Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
and grew up in
Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
. He is the son of Russian immigrants. Kapelushnik attended
Fort Lauderdale High School Fort Lauderdale High School is a high school located in Fort Lauderdale, Florida that serves students in grades 9 through 12. The school is a part of the Broward County Public Schools district. Founded in 1899 as a school for whites, the high sch ...
but was later homeschooled. Kapelushnik first gained an interest in sneakers after his mother purchased him a pair of Nikes in middle school. Shortly after, Kapelushnik used some of his bar-mitzvah money to purchase additional sneakers and began consulting sneaker magazines and the sneaker resale market. Using the profit from some of his initial sales and from his parents, Kapelushnik began to buy shoes in
bulk Bulk can refer to: Industry * Bulk cargo * Bulk liquids * Bulk mail * Bulk material handling * Bulk pack, packaged bulk materials/products * Bulk purchasing * Baking * Bulk fermentation, the period after mixing when dough is left alone to ferm ...
, including 85 pairs of Air Jordan 1s. According to Kapelushnik, he managed to find friends with contacts to Nike and
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
, often referred to as "plugs," and formed a partnership with an out-of-state sneaker store in order to acquire sneakers before their release date. In 2014, Kapelushnik's reselling business gained momentum when a customer introduced him to record producer DJ Khaled. Kapelushnik began a close relationship with Khaled and is frequently featured on Khaled's
Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...
. After meeting Khaled, Kapelushnik's clientele went on to include a number of prominent rappers, athletes, and celebrities, including
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
, Travis Scott,
Floyd Mayweather Floyd may refer to: As a name * Floyd (given name), a list of people and fictional characters * Floyd (surname), a list of people and fictional characters Places in the United States * Floyd, Arkansas, an unincorporated community * Floyd, Iow ...
,
Kevin Hart Kevin Darnell Hart (born July 6, 1979) is an American comedian and actor. Originally known as a stand-up comedian, he has since starred in Hollywood films and on TV. He has also released several well-received comedy albums. After winning se ...
and others. Kapelushnik acknowledged that
P. Diddy Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent directo ...
is his biggest customer. In an interview with ''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'' magazine, Kapelushnik noted that he planned on signing up for a
reality TV show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
and that he desired to open his own
brick and mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
stores. Kapelushnik has been featured on ''Complex'',
Great Big Story Great Big Story was a media company producing micro-documentaries based in New York with offices in London. Launched in October 2015 by CNN, the company created 2,600 videos, being published on various websites such as Facebook and YouTube. Vid ...
, ''
Closing Bell ''Closing Bell'' can refer to two CNBC programs: the original ''Closing Bell'' on CNBC (which debuted on February 4, 2002) and '' European Closing Bell'' on CNBC Europe (which was cancelled on December 18, 2015). The show is named after the be ...
,'' ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
,'' ''
The Daily Show ''The Daily Show'' is an American late-night talk and satirical news television program. It airs each Monday through Thursday on Comedy Central with release shortly after on Paramount+. ''The Daily Show'' draws its comedy and satire form from ...
,'' and
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
. In 2018, Kapelushnik appeared on an episode of ''
Most Expensivest ''Most Expensivest'' is an American reality television series hosted by 2 Chainz. It premiered on Vice TV Vice (formerly known as Viceland and also known as Vice TV) is an American basic cable television channel that launched on December 2, ...
,'' hosted by rapper
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (or Tity Boi), is an American rapper. Born and raised in College Park, Georgia, he initially gained recognition as one-half of the Southern hip hop duo Playaz Circle, al ...
. Kapelushnik was a finalist for the 10th annual
Shorty Awards The Shorty Awards (also known as “The Shortys”) honors the most innovative work globally in digital and social media by brands, agencies, nonprofits and creators. The Shortys’ mission is to celebrate, inspire and push the boundaries of exce ...
for the Best in Fashion category. Kapelushnik is signed with
Brillstein Entertainment Partners Brillstein Entertainment Partners (formerly known as Brillstein/Grey Entertainment and Brillstein/Grey Communications) is a talent management firm and television production company formed by the 1986 addition of Brad Grey to The Brillstein Compan ...
. In 2020, Kapelushnik released a
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
titled "Let You Go," featuring Gunna.


New Year's Eve altercation

On January 7, 2021, Kapelushnik was arrested for strongarm
robbery Robbery is the crime of taking or attempting to take anything of value by force, threat of force, or by use of fear. According to common law, robbery is defined as taking the property of another, with the intent to permanently deprive the perso ...
, a second-degree
felony A felony is traditionally considered a crime of high seriousness, whereas a misdemeanor is regarded as less serious. The term "felony" originated from English common law (from the French medieval word "félonie") to describe an offense that resu ...
, according to the
Miami-Dade Miami-Dade County is a county located in the southeastern part of the U.S. state of Florida. The county had a population of 2,701,767 as of the 2020 census, making it the most populous county in Florida and the seventh-most populous county in ...
State Attorney's Office. Prosecutors allege that on New Year's Eve, Kapelushnik and his entourage were in the lobby of the
Fontainebleau Hotel The Fontainebleau Miami Beach (also known as Fontainebleau Hotel) is a hotel in Miami Beach, Florida. Designed by Morris Lapidus, the luxury hotel opened in 1954. In 2007, the Fontainebleau Hotel was ranked ninety-third in the American Institute ...
in
Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the latter of which sep ...
. In the lobby, Kapelushnik and his entourage allegedly accused a 19-year-old male of taking of a picture of Kapelushnik without his consent. The man denied taking the photo, and Kapelushnik allegedly grabbed the phone from the man's hand, then a member of Kapelushnik's entourage allegedly attacked the man. Prosecutors said that the man was punched and kicked in the head and subsequently required
hospitalization A hospital is a health care institution providing patient treatment with specialized Medical Science, health science and auxiliary healthcare staff and medical equipment. The best-known type of hospital is the general hospital, which typically ...
and surgery. State Attorney
Katherine Fernandez Rundle Katherine Fernandez Rundle (born March 1, 1950) is the current State Attorney for Miami-Dade County in Florida. Education Rundle received a B.A. and M.A. in Criminology from the University of Miami and an LL.B. from the Faculty of Law, Unive ...
stated on Twitter: "Internet fame or celebrity grants no one the right to violate the law. The actions that put a young man in the hospitals are crimes, plain and simple. The accumulated evidence, once placed before our criminal court, will make that point clear." Records show that Kapelushnik submitted his $7,500
bond Bond or bonds may refer to: Common meanings * Bond (finance), a type of debt security * Bail bond, a commercial third-party guarantor of surety bonds in the United States * Chemical bond, the attraction of atoms, ions or molecules to form chemical ...
. Following the incident, Kapelushnik entered a
diversion program A diversion program, also known as a pretrial diversion program or pretrial intervention program, in the criminal justice system is a form of pretrial sentencing that helps remedy behavior leading to the arrest. Administered by the judicial or ...
for first-time offenders. His charges will be dropped if he completes the program. A year after the altercation, a member of Kapelushnik's entourage was arrested in connection to the incident in Indianapolis on a fugitive warrant. The man is charged with
aggravated battery Battery is a criminal offense involving unlawful physical contact, distinct from assault which is the act of creating apprehension of such contact. Battery is a specific common law offense, although the term is used more generally to refer to ...
and strong-arm robbery and is awaiting
extradition Extradition is an action wherein one jurisdiction delivers a person accused or convicted of committing a crime in another jurisdiction, over to the other's law enforcement. It is a cooperative law enforcement procedure between the two jurisdict ...
to Miami-Dade.


Personal life

Kapelushnik has a younger brother who he features on his social media. Kapelushnik keeps
kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...
. His father is a real-estate broker and his mother is a stay-at-home parent. Kapelushnik was reportedly
evicted Eviction is the removal of a tenant from rental property by the landlord. In some jurisdictions it may also involve the removal of persons from premises that were foreclosed by a mortgagee (often, the prior owners who defaulted on a mortgag ...
from his luxury apartment building at
Ten Thousand The Ten Thousand ( grc, οἱ Μύριοι, ''oi Myrioi'') were a force of mercenary units, mainly Greeks, employed by Cyrus the Younger to attempt to wrest the throne of the Persian Empire from his brother, Artaxerxes II. Their march to the Bat ...
in Los Angeles over claims of unpaid rent.


See also

* *
Sneaker collecting Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is so ...
*
StockX StockX is an online marketplace and clothing reseller, primarily of sneakers. Since November 2020, it has also opened up to electronic products such as game consoles, smartphones and computer hardware. The Detroit-based company was founded by Dan ...
– Online marketplace primarily dealing with sneakers


References


Further reading

* *


External links

* * * {{DEFAULTSORT:Kapelushnik, Benjamin 1999 births Living people Sneaker culture Businesspeople from Brooklyn Businesspeople from Miami 21st-century American businesspeople American people of Russian-Jewish descent