Bengal Punch was a

sports drink Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help Sportsperson, athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many ...

created in 1958 for the

Louisiana State University Louisiana State University (officially Louisiana State University and Agricultural and Mechanical College, commonly referred to as LSU) is a public land-grant research university in Baton Rouge, Louisiana. The university was founded in 1860 nea ...

football team A football team is a group of players selected to play together in the various team sports known as football. Such teams could be selected to play in a match against an opposing team, to represent a football club, group, state or nation, an All-st ...

. It is believed to be the first sports drink ever created, pre-dating

Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first develop ...

by seven years. It was created by Dr. Martin J. Broussard, the long-time LSU

athletic trainer Athletic training is an allied health care profession recognized by the American Medical Association (AMA)"What is an Athletic Trainer?". The Board of Certification Website. 2003. Athletic training is also recognized by the Health Resources Serv ...

who served the university from the mid-1940s until the early 1990s. Bengal Punch later became a flavor of Quickick sports drinks. The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by

Bud Adams Kenneth Stanley "Bud" Adams, Jr. (January 3, 1923 – October 21, 2013) was an American businessman who was the founder and owner of the Tennessee Titans, a National Football League franchise. A member of the Cherokee Nation who originally made ...

, co-founder of the

American Football League The American Football League (AFL) was a major professional American football league that operated for ten seasons from 1960 until 1970, when it merged with the older National Football League (NFL), and became the American Football Conference. ...

and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in

Baton Rouge, Louisiana Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana's most populous parish—the equivalent of counties i ...

operating as QK Brands. Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

References

{{LSU Tigers football navbox Dietary supplements LSU Tigers football LSU Tigers and Lady Tigers Sports drinks Products introduced in 1958

See also

References