Alfred Music is an American music publishing company. Founded in New York in 1922, it is headquartered in

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, with additional branches in

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New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

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, and the

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History

In New York City's Tin Pan Alley in 1922, Sam Manus, a violinist and importer of mood music for silent films, started a music publishing company and named it Manus Music. The company published primarily popular sheet music. In 1930, Sam acquired the music publisher, Alfred & Company, founded by Alfred Haase. Sam decided to combine the names and shortened it to Alfred Music, which the company is still known as today. Sam's son, Morty ''(né'' Morton Manus; 1926–2016),

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and

pianist A pianist ( , ) is an individual musician who plays the piano. Since most forms of Western music can make use of the piano, pianists have a wide repertoire and a wide variety of styles to choose from, among them traditional classical music, ja ...

, began working for Alfred Music in the late 1940s and met his wife Iris at the company when the bookkeeper, Rose Kopelman, brought her daughter to work one day. Inspired by the need for quality music educational products. Morty, a clarinetist and pianist, oversaw the development of an instructional series for accordion, followed by books for guitar, piano, and recorder. Alfred Music was now more than just a sheet music publisher; the company was taking its first steps to becoming the leader in music education. In 1975, the firm moved to larger offices in

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. In 1980, with growing sales, the company went international. In 2002, the company partnered with

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, and in 2005 it acquired Warner Bros. Publications (including the Warner Bros. subsidiary company Belwin-Mills) from

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

. In April 2016, Alfred Music joined Peaksware Holdings LLC, parent company of MakeMusic. Gear Fisher became CEO, and Ron Manus moved from CEO to Business Development Manager.

Product offerings

Alfred's portfolio of music teaching products include: * Sound Innovations ** SI Online: Access streaming video MasterClasses and audio accompaniments for SI Strings and SI Band Books 1 & 2, and Sound Percussion. ** Sound Innovations for String Orchestra: emphasizes playing with a characteristic sound. ** Ensemble Development for Concert Band: provides exercises to help students develop concepts needed to build the foundational qualities of concert band performance. ** Sound Percussion: four books plus a Teacher's Score for snare drum / bass drum, mallet percussion, timpani, and accessory instruments. * Accent on Achievement course: a 3-book band-music course written by John O'Reilly and Mark Williams. * Premier Piano course: includes a lesson book, theory books, performance books, technique books, and supplementary books. * Behind the Player: a series of

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s consisting of conversations with, and song instruction from,

hard rock Hard rock or heavy rock is a loosely defined subgenre of rock music typified by aggressive vocals and distorted electric guitars. Hard rock began in the mid-1960s with the garage, psychedelic and blues rock movements. Some of the earliest hard ...

guitarists.

References

External links

Alfred acquired by Peaksware Holdings, LLC
Alfred Music, an educational music publisher, has announced that it is joining the Peaksware Holdings, LLC portfolio of companies
Alfred Music joins Peaksware, parent company of MakeMusicAlfred PublishingMorton and Iris Manus
NAMM Oral History Program (2003)
Ron Manus Interview
NAMM Oral History Program (2014)
Steven Raft Interview
NAMM Oral History Program (2014) Music publishing companies of the United States Sheet music publishing companies Publishing companies based in California Companies based in Los Angeles Van Nuys, Los Angeles Publishing companies established in 1922 1922 establishments in New York City Behind the Player Documentary films about music and musicians {{music-company-stub