Belvita, sometimes stylized as belVita or BelVita, is a brand of

breakfast Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night.Anderson, Heather Arndt (2013)''Breakfast: A History'' AltaMira Press. Various "typical" or "t ...

biscuit A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be ...

introduced originally in France in 1998 as LU Petit Déjeuner by

Kraft Foods Inc. Kraft Foods Inc. was a multinational confectionery, food and beverage conglomerate. It marketed many brands in more than 170 countries. 12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell H ...

and currently owned by

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American Multinational corporation, multinational confectionery, food industry, food, holding and drink industry, beverage and snack food company based in Chicago. Mondelez has an ...

Overview

The biscuits were first introduced in France in 1998, expanding to seven additional European markets in 2000, Brazil in 2010 and the North American market in 2012. Starting in 2005,

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

and Kraft Foods manufactured and marketed Belvita as Milk Biscuits in Indonesia, replacing the previous Hony Bran brand. The Milk Biscuit product line was discontinued in 2009, but Belvita was locally relaunched in 2016 as Cereal Biscuits. In November 2011, Kraft Foods announced that it had given the U.S. advertising creative assignment for Belvita to Crispin Porter & Bogusky, an advertising agency that is part of

MDC Partners MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the f ...

. In October 2012 in the United Kingdom, Belvita was reportedly the brand of biscuit showing the highest growth in sales. In 2013, Mondelēz recalled two varieties of Belvita biscuits in the United States."Mondelēz Global LLC Conducts Nationwide Voluntary Recall of belVita Breakfast Biscuit Apple Cinnamon and Chocolate Varieties in the U.S. and Puerto Rico." India Banking News, 22 February 2013. Infotrac Newsstand, http://go.galegroup.com/ps/i.do?p=STND&sw=w&u=tplmain&v=2.1&id=GALE%7CA320044992&it=r&asid=446ecb40ec0f31c1f87dfe240317daae. Accessed 6 October 2017.

References

External links

* 1998 establishments in France Brand name cookies Mondelez International brands Products introduced in 1998 {{Food-product-stub