''beijingkids'' (stylized with a lowercase "b") is an English-language online magazine covering the international school and family community in Beijing, China. Launched originally in April 2005 as a quarterly guidebook called ''Kids in Beijing'', the growth of the city's international schools soon drove the creation of a monthly magazine, ''tbjkids'', which was eventually renamed ''beijingkids''.

Readership

The circulation peaked at 20,000 copies and the brand maintains a website updated daily that reaches approximately 20,000 active visitors a month, according to

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As o ...

. The magazine's tagline is "Beijing's Essential International Family Resource" and covers the school communities throughout the city, as well as provides family lifestyle information for parents and parents-to-be. In addition to its monthly titles and an active blog, the magazine also produces a comprehensive annual guide to international schools in Beijing at the beginning of each calendar year, followed by a large-scale exposition, the Jingkids International School Expo, featuring over 80 international K-12

schools A school is an educational institution designed to provide learning spaces and learning environments for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is sometimes compulsor ...

as well as preschools. ''beijingkids'' is produced by True Run Media, which also runs ''

The Beijinger ''The Beijinger'' (, stylized as "the Beijinger" or "thebeijinger") is a free monthly English language listings and entertainment website and magazine produced by True Run Media in Beijing, China. It was founded in October 2001 as ''that's Beiji ...

'' and beijingkids' sister brand, ''Jingkids''. ''Jingkids'' covers the international school community in

Mandarin Chinese Mandarin (; ) is a group of Chinese (Sinitic) dialects that are natively spoken across most of northern and southwestern China. The group includes the Beijing dialect, the basis of the phonology of Standard Chinese, the official language ...

and caters to well-to-do Chinese families seeking an international education for their children.

References

{{italic title 2005 establishments in China Entertainment magazines Free magazines Listings magazines Magazines established in 2005 Magazines published in Beijing Monthly magazines published in China