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Bedder 6 was a British company, responsible for exploiting and promoting the ''Top Gear'' brand, including international sales. It was founded by presenter
Jeremy Clarkson Jeremy Charles Robert Clarkson (born 11 April 1960) is an English broadcaster, journalist, game show host and writer who specialises in Driving, motoring. He is best known for the motoring programmes ''Top Gear (2002 TV series), Top Gear'' an ...
and executive producer
Andy Wilman Andrew Neville Wilman (born 16 August 1962) is an English television producer who is best known as the former executive producer of the ''Top Gear'' show, from 2002 to 2015, as well as being the executive producer of ''The Grand Tour''. He was r ...
in October 2006. In November 2007,
BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetises BBC brands, selling BBC and other British programming for broadcas ...
purchased 5001 shares giving them a stake of just over 50% of the business. They are believed to have paid £100 for the shares, but also transferred merchandising and some foreign sales rights to the company. The remaining 5000 shares were split 60/40 between Clarkson and Wilman respectively. The company posted a £1.8m post-tax profit in September 2008, giving its shareholders £700,000 in
dividend A dividend is a distribution of profits by a corporation to its shareholders. When a corporation earns a profit or surplus, it is able to pay a portion of the profit as a dividend to shareholders. Any amount not distributed is taken to be re-in ...
s. By 2013 Bedder 6 had revenues of £149m, and paid out dividends of £16.2m divided between Clarkson (30%, £4.86m), Wilman (20%) and BBC Worldwide (50% £7.5m). Bedder 6 owned 50% of Sub-Zero Events Limited, a joint-venture set up by BBC Worldwide and Brand Events in February 2008 to run the ''Top Gear Live'' shows. Both Bedder 6 and Sub-Zero Events' registered addresses were at
BBC White City White City Place is the name given to the collection of buildings formerly known as BBC Media Village (more commonly simply as White City or W12 within the BBC). White City Place is a collection of six buildings occupying a 17-acre site off Wo ...
, the building where ''Top Gears offices were located. Sub-Zero Events Limited is now owned by Bbc Studios Distribution Limited and Brand Events. The name of the company is believed to refer to a room that Clarkson or Wilman (or both) lived in at
Repton School Repton School is a 13–18 Mixed-sex education, co-educational, Independent school (United Kingdom), independent, Day school, day and boarding school in the English Public school (United Kingdom), public school tradition, in Repton, Derbyshire, ...
, where dormitories are called "bedders". In 2012 BBC Worldwide took on the whole of the rights to the ''Top Gear'' brand to ensure that the BBC received all income from the show and its spinoffs. In July 2015 Clarkson and Wilman, along with
Richard Hammond Richard Mark Hammond (born 19 December 1969) is an English journalist, television presenter, mechanic, and writer. He is best known for co-hosting the BBC Two motoring programme ''Top Gear'' from 2002 until 2015 with Jeremy Clarkson and Jame ...
and
James May James Daniel May (born 16 January 1963) is an English television presenter and journalist. He is best known as a co-presenter of the motoring programme ''Top Gear (2002 TV series), Top Gear'' alongside Jeremy Clarkson and Richard Hammond from ...
, founded production company W. Chump & Sons. The company is currently working on ''
The Grand Tour ''The Grand Tour'' is a British motoring television series, created by Jeremy Clarkson, Richard Hammond, James May and Andy Wilman, made for Amazon exclusively for its online streaming service Amazon Prime Video, and premiered on 18 Novembe ...
'', a motoring show for
Amazon Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pri ...
, which debuted on 18 November 2016 in the UK, US, Germany and Japan; then subsequently rolled out worldwide in December 2016. The company was dissolved on 12 September 2017.


References

{{reflist Top Gear Privately held companies of the United Kingdom