Beauty Channel (frequently stylized as ''The Beauty Channel'') is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

over-the-top An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...

and mobile streaming beauty focused broadcast channel which is a flagship property of Beauty TV, a subsidiary of Beauty Network. It, as well as its parent company is headquartered in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. The channel's content can be accessed online through common music/podcast streaming services and content streaming digital media players like

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced ...

, Fire Stick, and Chromecast.

History

The Beauty Channel was founded by Rob Angelino of ''United Global Media Group'' on February 1, 2012. Beauty Channel was previously founded under the name ''Salon TV'' as a salon-direct marketing and advertising venture. Original plans for the company were to offer fee-based direct broadcast programming to

beauty salon A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, and medical spas. Beauty treatments Massage for the body is a ...

s in the United States with information and instructional content geared towards consumers, stylists, and technicians. Initial programming was offered in English and Spanish language options with specific focus on different racial demographics. Salon TV was forced to reorganize and refocus their media outreach plans after the Dot-com burst of the early 2000s, and later, rebranded as The Beauty Channel. Beauty TV, a subsidiary of and precursor to the Beauty Channel, was originally soft-launched in Asia beginning in January 2007. It was originally carried online by the TVU Network and MediaZone, while RokTV hosted the platform for early mobile phone access. In 2008, the channel was picked up for distribution on

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

and was being offered on other outlets, including Veho,

Vuze Vuze (previously Azureus) is a BitTorrent client used to transfer files via the BitTorrent protocol. Vuze is written in Java, and uses the Azureus Engine. In addition to downloading data linked to .torrent files, Azureus allows users to view, p ...

, BabbleGum, and

Blinkx RhythmOne , previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel. Blinkx was founded in 2004, went publ ...

. It was also hosted on the peer-to-peer television technology outlet

Joost Joost () was an Internet TV service, created by Niklas Zennström and Janus Friis (founders of Skype and Kazaa). During 2007–2008 Joost used peer-to-peer TV ( P2PTV) technology to distribute content to their Mozilla-based desktop player; i ...

, but was dropped when the company (Joost) folded in 2012.

John Paul Dejoria John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, self-made billionaire and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company. Due to his personal car ...

, co-founder of the Paul Mitchell beauty product line, became an active advisory board member in 2008.

Programming

Beauty Channel is a specialized "lifestyle" channel, much like the

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...

QVC QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping, owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Pen ...

, or HGTV. Its focus is based specifically on the beauty and fashion industry, with an arm in direct-to-consumer sales and in-flight programming. The Beauty Channel provides content and interviews of beauty-related celebrities, experts and stylists in the fields of hair, nails, salon services, anti-aging treatments, and cosmetic

plastic surgery Plastic surgery is a surgical specialty involving the restoration, reconstruction or alteration of the human body. It can be divided into two main categories: reconstructive surgery and cosmetic surgery. Reconstructive surgery includes cranio ...

. The channel is currently hosted on 24-hour streaming services including iTunes, Roku, Samsung TV, and other related OTT programming outlets.{{Cite web, url=https://channelstore.roku.com/details/2803/beautytv, title=Roku, last=Roku, website=Roku, language=en, access-date=2019-02-15 Programming content for Beauty Channel is also available on a dedicated YouTube channel. The Beauty Channel is not currently affiliated with any

terrestrial Terrestrial refers to things related to land or the planet Earth. Terrestrial may also refer to: * Terrestrial animal, an animal that lives on land opposed to living in water, or sometimes an animal that lives on or near the ground, as opposed to ...

broadcasting organizations and as of 2019, is only available on streaming services. Beauty TV serves as a flagship property of The Beauty Channel which is, in turn, a property of Beauty Network. Each of these entities hosts its own, dedicated streaming content.

History

Programming

References

External links