Trevor Beattie (born 24 December 1959) is a British advertising executive. He is a founding partner, chairman and creative director of Beattie McGuinness Bungay (BMB), and was formerly the chairman and creative director of TBWA London. Considered one of the leading figures in advertising in Britain, Beattie has been responsible for a number of high-profile and sometimes controversial advertising campaigns, most notably the "

fcuk French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks who also serves as chairman and chief executive, it is bas ...

" campaign for

French Connection The French Connection was a scheme through which heroin was smuggled from Indochina through Turkey to France and then to the United States and Canada, sometimes through Cuba. The operation started in the 1930s, reached its peak in the 1960s, and ...

and the 1994

Playtex Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex p ...

Wonderbra The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and major ...

campaign featuring

Eva Herzigová Eva Herzigová (born 10 March 1973) is a Czech-Italian supermodel and actress. Early life and career Herzigová was born in Litvínov, Czechoslovakia (now Czech Republic), the daughter of an accountant mother and an electrician father. Growing ...

. He has managed campaigns for the Labour Party, being a friend of

Peter Mandelson Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour Party politician who served as First Secretary of State from 2009 to 2010. He was President of the Board of Trade in 1998 and from 2008 to 2010. He is the ...

and a supporter of

New Labour New Labour was a period in the history of the British Labour Party from the mid to late 1990s until 2010 under the leadership of Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994, later seen ...

. Beattie masterminded the ad campaigns for the Labour party in the

2001 The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...

and

2005 File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; "Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discovered in ...

general elections.

Early life

Beattie was one of eight children born to Jack and Ada Beattie in

Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...

Warwickshire Warwickshire (; abbreviated Warks) is a county in the West Midlands region of England. The county town is Warwick, and the largest town is Nuneaton. The county is famous for being the birthplace of William Shakespeare at Stratford-upon-Avon an ...

. His father, who was originally from

Lisburn Lisburn (; ) is a city in Northern Ireland. It is southwest of Belfast city centre, on the River Lagan, which forms the boundary between County Antrim and County Down. First laid out in the 17th century by English and Welsh settlers, with ...

County Down County Down () is one of the six counties of Northern Ireland, one of the nine counties of Ulster and one of the traditional thirty-two counties of Ireland. It covers an area of and has a population of 531,665. It borders County Antrim to the ...

, worked as a car mechanic. The family lived in the

Balsall Heath Balsall Heath is an inner-city area of Birmingham, West Midlands, England. It has a diverse cultural mix of people and is the location of the Balti Triangle. History Balsall Heath was agricultural land between Moseley village and the city of B ...

suburb of the city. Beattie was the first member of his family to enter into higher education, studying at Moseley School of Art, alongside

UB40 UB40 are an English reggae and pop band, formed in December 1978 in Birmingham, England. The band has had more than 50 singles in the UK Singles Chart, and has also achieved considerable international success. They have been nominated for the ...

Ali Campbell Alistair Ian Campbell (born 15 February 1959) is an English singer and songwriter who was lead singer of the British reggae band UB40. As part of UB40, Campbell sold over 70 million records worldwide and toured the globe for 30 years. In 2008, C ...

and Terence Wilson, and subsequently completing a degree in graphic design and photography at

Wolverhampton Polytechnic The University of Wolverhampton is a public university located on four campuses across the West Midlands (county), West Midlands, Shropshire and Staffordshire in England. The roots of the university lie in the Wolverhampton Tradesmen's and Mech ...

Career

In 2002 he was listed by Marketing magazine as the 9th Most Influential Person in Media and in 2003 was voted IPA Best of the Best Awards Creative Director of the Year. In 2010 Beattie tried to win back the account from the Labour Party by spending over £12,000 of his own money fighting the Conservative Party in Wolverhampton but failed to unseat any of the eight politicians he was attacking. February 8, 2011, Trevor was granted an Honorary Doctorate at the

Birmingham City University Birmingham City University (abbrev. BCU) is a university in Birmingham, England. Initially established as the Birmingham College of Art with roots dating back to 1843, it was designated as a polytechnic (United Kingdom), polytechnic in 1971 and gai ...

. Within his acceptance speech Trevor announced he would offer a scholarship to forthcoming students in honor of his lecturer / teacher John Lowe.

New projects

Beattie has also moved into the movie industry, producing the Bafta winning movie

Moon The Moon is Earth's only natural satellite. It is the fifth largest satellite in the Solar System and the largest and most massive relative to its parent planet, with a diameter about one-quarter that of Earth (comparable to the width of ...

, directed by

Duncan Jones Duncan Zowie Haywood Jones (born 30 May 1971) is a British film director, film producer and screenwriter. He is best known for directing the films ''Moon'' (2009), ''Source Code'' (2011), ''Warcraft'' (2016), and ''Mute'' (2018). For ''Moon'', ...

in 2008. He is also devising the marketing campaign for

Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is a British billionaire, entrepreneur, and business magnate. In the 1970s he founded the Virgin Group, which today controls more than 400 companies in various fields. Branson expressed ...

Virgin Galactic Virgin Galactic is an American spaceflight company founded by Richard Branson and his British Virgin Group retains an 11.9% stake through Virgin Investments Limited. It is headquartered in California, and operates from New Mexico. The company i ...

Space Tourism Programme. In November 2011 The Jack and Ada Beattie Foundation was launched. The Jack and Ada Beattie Foundation supports victims of social injustice by providing grants to both organisations and individuals under the themes of 'Dignity', 'Freedom' and 'Sanctuary'. The Foundation was set up in honour of Trevor Beattie's parents. He has expressed interest in making a film on the life and career of

Coronation Street ''Coronation Street'' is an English soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford. Origi ...

actress

Jean Alexander Jean Margaret Hodgkinson (11 October 1926 – 14 October 2016), known by the stage name Jean Alexander, was a British television actress. She was best known to television viewers for her long running role of Hilda Ogden in the soap opera ''Cor ...

who played

Hilda Ogden Hilda Ogden (also Crabtree) is a fictional character from the British ITV soap opera ''Coronation Street'', one of the best-known of all the regular characters in the serial, whose name became synonymous with a classic hard-working Northern work ...

for nearly 25 years.

References

External links

*
Beattie McGuinness Bungay
official website
The Jack and Ada Beattie Foundation
official website
BBC: Trevor Beattie: Getting noticed, all right
profile from April 2001 {{DEFAULTSORT:Beattie, Trevor 1959 births Living people Alumni of the University of Wolverhampton British advertising executives Businesspeople from Birmingham, West Midlands