''BeatRoute'' is a monthly print and online magazine published in

Western Canada Western Canada, also referred to as the Western provinces, Canadian West or the Western provinces of Canada, and commonly known within Canada as the West, is a Canadian region that includes the four western provinces just north of the Canada� ...

. The magazine is distributed across Alberta and British Columbia, with offices in

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

and

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

. BeatRoute is a primarily music-oriented publication, with a circulation of more than 10,000.

History

BeatRoute was founded by Brad Simm and Glenn Alderson in 2004. Simm also works in the journalism program at Mount Royal University. In 2009, BeatRoute began producing a West Coast edition, with an additional 10,000 copies distributed in

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

and

Nanaimo Nanaimo ( ) is a city on the east coast of Vancouver Island, in British Columbia, Canada. As of the Canada 2021 Census, 2021 census, it had a population of 99,863, and it is known as "The Harbour City." The city was previously known as the "H ...

. BeatRoute's British Columbia office has presented and sponsored a multitude of events in Vancouver, including celebrations surrounding the 2018 Juno Awards.

Content

BeatRoute's initial target readership began as a younger age group, but has since expanded. Although primarily focused on music, ''BeatRoute'' also publishes articles on art, culture, and film reviews. On occasion, BeatRoute articles have been picked up by larger publications following major concert coverage in Western Canada. In 2018, for example, BeatRoute's feature interview with

Arctic Monkeys Arctic Monkeys are an English rock band formed in Sheffield in 2002. The group consists of Alex Turner (lead vocals, guitar, keyboards), Jamie Cook (guitar, keyboards), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, back ...

was cited in multiple international publications including

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

and

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...

References

External links

*{{Official Website, www.beatroute.ca 2004 establishments in Alberta Magazines established in 2004 Magazines published in Alberta Mass media in Calgary Monthly magazines published in Canada Music magazines published in Canada