Baume is a

Richemont Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells j ...

sustainable watch brand.

Background

Baume launched on May 15, 2018 by the Switzerland-based luxury goods holding company,

. The name comes from the mother brand Baume & Mercier. However, Baume is a new brand that operates independently. Baume watches are sold exclusively online and the brand only uses natural or recycled materials in the manufacturing process. Its headquarters are located in

Meyrin Meyrin () is a municipality of the Canton of Geneva, Switzerland. The main site of CERN, the European particle physics research organisation, is in Meyrin. Meyrin was originally a small agricultural village until the 1950s, when construction of ...

, in the

canton of Geneva The Canton of Geneva, officially the Republic and Canton of Geneva (french: link=no, République et canton de Genève; frp, Rèpublica et canton de Geneva; german: Republik und Kanton Genf; it, Repubblica e Cantone di Ginevra; rm, Republica e ...

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

. Baume watches are designed in Geneva and assembled in Amsterdam. The brand uses quartz and $15 automatic movements, made by the Swiss group Ronda and Myota, a Japanese company. As of June 2020, the Baume brand merged with the established Richemont subsidiary

Baume & Mercier Baume & Mercier () is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont. History Baume & Mercier was founded as "Frères Baume" in 1830 by brothers Louis-Victor and Célestin Baume, who op ...

and will offer full customer services to anyone who bought a Baume watch. Also, production moved to Baume & Mercier's workshop in

Les Brenets Les Brenets is a former municipality in the canton of Neuchâtel in Switzerland. On 1 January 2021 the former municipality of Les Brenets merged into Le Locle. History Les Brenets is first mentioned in 1325 as ''chiez le Bruignet''. Geograph ...

Products

Custom Timepieces Edition

This is a fully customisable watch, designed through an online configurator with over 2000 permutations.

Iconic Series

This watch is the brand's flagship. The product is updated seasonally, this automatic movement is crafted in a recycled, recyclable aluminum case with a 100% recycled PET bracelet.

Limited Edition

BAUME launched its first Upcycled Limited Edition watch made out of Erik Ellington's old skate boards BAUME launched in February 2019 its second Upcycled Limited Edition, made out of unused ski materials.

Aesthetic Features

The crowns of Baume watches sit at a 12 o’clock position – a feature that references the first pocket watches produced by Baume & Mercier. The watches are genderless and they have interchangeable straps to allow the wearer to change easily the look of the watch.

References

{{reflist Swiss watch brands Richemont brands Swiss companies established in 2018 Manufacturing companies established in 2018