Battery is a brand of energy drinks produced by the Finnish brewery
Sinebrychoff
The Sinebrychoff Brewery () is a Finnish brewery and soft drink company. It was founded in 1819 in Helsinki, Grand Duchy of Finland, by the Russian businessman Nikolai Sinebrychoff, and it is the largest brewery in Finland today. By the end of 19 ...
. Their stimulating effects are based on
coffee
Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world.
Seeds of ...
and
guarana
Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and c ...
extracts as well as
taurine
Taurine (), or 2-aminoethanesulfonic acid, is an organic compound that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine, and accounts for up to 0.1% of total human body weight. I ...
.
Sinebrychoff is part of the international brewery group
Carlsberg.
The energy drink was launched in 1997 and is currently sold in various flavors in over 35 countries.
Products
In addition to the brand's original energy drink, called Battery Energy Drink, several variations have been produced, including coffeed, cranberry, sugarfree, gingered, juiced orange, and Battery Jungled. The availability of the different flavors varies by country and according to the market.
In Finland previously there has also been available other flavors: Heat with cranberry and chili flavors, orange juiced and energy Shot.
The energy drinks are mainly sold in plastic bottle
A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink. The size ranges from v ...
s of 40cl and in cans of 33cl. In August 2010 in Finland a limited-edition pint cans (0.568 liters) were launched as "Battery Limited Edition 0.568 L". Currently the product is sold under the name "Big Edition" since the sales are no longer limited.
The design of the bottles was renewed in March 2011 and the content was changed to 40cl instead of 45cl. At the same time the price per bottle decreased.
Internationalization
Developed and launched in Finland
Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...
in January 1997, Battery has been sold in international markets since its inception.[ In the summer of 1997, it was launched in ]Estonia
Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, a ...
, Latvia and Lithuania, and in the following year in the rest of Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the ...
and Sweden. Nowadays, it is being sold in approximately 40 countries in all populated continents.
There have been local specialties in product characteristics and promotions. For example, the appearance of the can in Yemen has been adjusted to better fit Arabic culture by replacing the plus sign with a lightning bolt.
References
Further reading
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External links
Battery energy drinks
- official website
{{Energy drinks
Energy drinks
Products introduced in 1997
Finnish drinks