database theory Database theory encapsulates a broad range of topics related to the study and research of the theoretical realm of databases and database management systems. Theoretical aspects of data management include, among other areas, the foundations of q ...

, the analytical base table or analytic base table (ABT) is a flat table that is used for building analytical models and scoring (predicting) the future behavior of a subject. A single record in this table is referred to as an analytical record or analytic record (AR), and represents the subject of the

prediction A prediction (Latin ''præ-'', "before," and ''dictum'', "something said") or forecast is a statement about a future event or about future data. Predictions are often, but not always, based upon experience or knowledge of forecasters. There ...

(e.g. a

customer In sales, commerce, and economics, a customer (sometimes known as a Client (business), client, buyer, or purchaser) is the recipient of a Good (economics), good, service (economics), service, product (business), product, or an Intellectual prop ...

) and stores all data (variables) describing this subject. If for example the subject is a customer then the record may be referred to as a customer analytic record or "CAR". Basically, there are two categories of

data Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted for ...

: who is the subject (describing subject characteristics related to the organization, such as socio-demographic-geographic data, events, etc.), and what does the subject do (describing characteristics of subject behavior, product purchase, product usage, payment behavior, relationship instances, etc.). Analytical base tables may be developed as a more general instance applicable to solving general

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

problems, but more often it is developed for solving very specific business problems.

References

Database theory {{Improve categories, date=March 2024