Bartles & Jaymes is a flavored

wine cooler A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar. Traditionally home-made, wine coolers have been bottled and sold by commercial distributors since the early 1980s, ...

and

malt beverage A malt drink is a fermented drink in which the primary ingredient is the grain, or seed, of the barley plant, which has been allowed to sprout slightly in a traditional way called " malting" before it is processed. By far the most predominant ...

line produced by the

E & J Gallo Winery E & J Gallo Winery is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo, and is the largest exporter of California wines. E & J Gallo Winery is the largest family-owned wine ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, introduced in 1985, and available in various fruit flavors.

TV commercials

The product line is remembered for its folksy television commercials, created by

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Biography Founder of the advertising agency Hal Riney & Partners (now Publicis & Hal Riney), Riney was named #30 on the ''Advertising Age'' 100 people o ...

, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after the winery's founders,

Ernest Ernest is a given name derived from Germanic languages, Germanic word ''ernst'', meaning "serious". Notable people and fictional characters with the name include: People *Archduke Ernest of Austria (1553–1595), son of Maximilian II, Holy Roman ...

and

Julio Gallo Julio Gallo (March 21, 1910 – May 2, 1993) was one of two of the founders of the E & J Gallo Winery. Biography He was born on March 21, 1910, in Oakland, California to Joseph Gallo, Sr. He had two brothers: his partner in the wine business, E ...

. Occasionally ads would be a twist on the idea of senior citizens or folksiness, such as having the pair fly an old-fashioned biplane over a beach, then airdrop crates of their product which were received by grateful young party animals. Bartles did all the talking, and ended each commercial with the

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

, "... and thank you for your support." David Rufkahr played Frank Bartles and Dick Maugg played Ed Jaymes. Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr, a career Air Force veteran and cattle rancher from

Redmond, Oregon Redmond is a city in Deschutes County, Oregon, United States. Incorporated on July 6, 1910, the city is on the eastern side of Oregon's Cascade Range, in the High Desert in Central Oregon. From Redmond there is access to recreational opportunit ...

, won the job in a talent search, whereas Dick Maugg was a general contractor from

Santa Rosa, California Santa Rosa (Spanish language, Spanish for "Rose of Lima, Saint Rose") is a city and the county seat of Sonoma County, California, Sonoma County, in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, Bay Area ...

. David Rufkahr died of a heart attack in April 1996, in

Bend, Oregon Bend is a city in and the county seat of Deschutes County, Oregon, United States. It is the principal city of the Bend Metropolitan Statistical Area. Bend is Central Oregon's largest city, with a population of 99,178 at the time of the 2020 U.S ...

, at the age of 61. Dick Maugg died of cancer in Santa Rosa on July 28, 2015; he was 83. His death was reported to news outlets by his family on October 27, 2015.

Flavors

Current flavors include: Discontinued flavors include:

In popular culture

Indie folk Indie folk is a music genre that arose in the 1990s among musicians from indie rock scenes influenced by folk music. Indie folk hybridizes the acoustic guitar melodies of traditional folk music with contemporary instrumentation. The genre has its ...

band

The Mountain Goats The Mountain Goats are an American band formed in Claremont, California, by singer-songwriter John Darnielle. The band is currently based in Durham, North Carolina. For many years, the sole member of the Mountain Goats was Darnielle, despite the ...

reference Bartles & Jaymes on the song "You or Your Memory" from their 2005 album ''

The Sunset Tree ''The Sunset Tree'' is the ninth studio album by the Mountain Goats, released on April 26, 2005 by 4AD. The album's songs revolve around the house John Darnielle grew up in and the people who lived there, including his mother, sister, stepfather, ...

''.

The Lonely Island The Lonely Island is an American comedy trio, formed by Akiva Schaffer, Andy Samberg, and Jorma Taccone in Berkeley, California, in 2001. They have written for and starred in the American TV program ''Saturday Night Live'' (''SNL''). The three ...

references Bartles & Jaymes on the song "

3-Way (The Golden Rule) "3-Way (The Golden Rule)" is a song recorded by American comedy music group the Lonely Island featuring American singers Justin Timberlake and Lady Gaga. It appeared as an SNL Digital Short in the May 21, 2011 episode of the American sketch comed ...

" from their 2013 album ''

The Wack Album ''The Wack Album'' is the third studio album by American comedy hip hop group The Lonely Island. Recorded in Los Angeles and New York City with producers including TODAY, DJ Nu-Mark and Asa Taccone, it was released on June 7, 2013 by Republic Reco ...

.''

Band of Horses Band of Horses is an American rock band formed in 2004 in Seattle, Washington. Led by singer-songwriter Ben Bridwell, who has served as the band's sole constant member throughout numerous line-up changes, the band's current line-up also includ ...

reference Bartles & Jaymes on the song "Neighbor" from their 2010 album ''

Infinite Arms ''Infinite Arms'' is the third album of indie rock band Band of Horses, released on May 18, 2010, on Brown Records, Fat Possum Records and Columbia Records, Columbia. Most of the album was recorded in Asheville, North Carolina with some overdubbing ...

.'' Indie singer-songwriter

Mark Kozelek Mark Edward Kozelek (born January 24, 1967) is an American singer, songwriter, guitarist, record producer, and occasional actor. He is known as the vocalist and primary recording artist of the indie folk act Sun Kil Moon and founding member of ...

references Bartles & Jaymes on the song "My Love for You is Undying" from his 2018 self-titled album. In the 2008 film “the Hottie and the Nottie,” the character June Phigg is shown drinking Bartles & Jaymes wine coolers.

Rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

Spice 1 Robert Lee Greene, Jr. (born July 2, 1970), better known by his stage name Spice 1 (an acronym for "Sex, Pistols, Indo, Cash and Entertainment"), is an American rapper from Hayward, California. He began releasing albums in 1992. Career Jive Re ...

references Bartles & Jaymes in the song "187 Proof" from his 1992 self-titled album ''

.''

Weird Paul Petroskey Weird derives from the Anglo-Saxon word Wyrd, meaning fate or destiny. In modern English it has acquired the meaning of “strange or uncanny”. It may also refer to: Places * Weird Lake, a lake in Minnesota, U.S. People * "Weird Al" Yankovic ...

references Bartles and Jaymes in the song "Wine Coolers" from his 2006 album "Medically Necessary" and 2012 album "25 Years of Lo-Fi". Joshilyn Jackson’s 2021 psychothriller novel “Mother May I” references Bartles & Jaymes wine coolers (pg 126), describing them as “sticky-sweet.” John C. McGinley's (Doctor Cox) character in Scrubs make a reference to it in one of his rants towards Zach Braff's (J.D.) character.

LL Cool J James Todd Smith (born January 14, 1968), known professionally as LL Cool J (short for Ladies Love Cool James), is an American rapper, songwriter, record producer, and actor. He is one of the earliest rappers to achieve commercial success, along ...

references "sipping on this Barles & Jaymes premium peach flavored wine cooler" in the track "

To Da Break Of Dawn "To da Break of Dawn" is a single from both LL Cool J's fourth album, ''Mama Said Knock You Out'', and the soundtrack to the Kid 'n Play movie ''House Party''. The song was released on June 17, 1990 by Motown Records and Def Jam Recordings. B ...

" from his 1990 album "

Mama Said Knock You Out ''Mama Said Knock You Out'' is the fourth studio album by American rapper LL Cool J. It was produced mostly by Marley Marl and recorded at his "House of Hits" home studio in Chestnut Ridge and at Chung King House of Metal in New York City. After ...

" Paulie Shore referenced in movie Son in Law Wonder Woman 1984 references Bartles and James is being drank by Kristen Wiig In Lunch seen with Gal Gadot.

References

External links

Official site
{{DEFAULTSORT:Bartles and Jaymes Premixed alcoholic drinks Products introduced in 1981