Barry's is a boutique fitness brand offering
high-intensity interval workouts consisting of alternating sessions of cardio and strength training. The company was founded in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
in 1998. Barry’s currently has more than 70 studios spread across 14 countries, with the majority in the United States.
History
Barry’s was founded in
West Hollywood
West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages ...
, Los Angeles in 1998 by Barry Jay, along with his partners, John and Rachel Mumford. The company opened its first studio outside of the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
in 2011, when it debuted in
Bergen, Norwaybr>
That same year, Barry’s opened its first studio in New York, and in 2013 the company opened its first studio in
London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
.
Barry’s CEO Joey Gonzalez began working at the company in 2003, working his way from up from an instructor. He became CEO in 2015.
Private equity firm North Castle Partners announced an investment in July 2015 in which they purchased the majority of the company.
Two years later, in 2017, Barry’s began expanding further, opening studios in the American cities
Chicago
(''City in a Garden''); I Will
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,
Dallas
Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
,
San Francisco
San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
,
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
Atlanta
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
and
Washington, D.C.
)
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, as well as in international cities
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Calgary,
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
,
Stockholm,
Sydney, and
Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
.
In 2019, the Red Room expanded across more cities around the US including Houston, Charlotte, and Philadelphia.
In February 2020, Barry’s launched Barry’s Ride, a lower impact 50-minute class that uses bikes rather than treadmills.
Ride is currently offered in
Venice, California
Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California.
Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed by ...
and
New York’s Chelsea neighborhoodbr>
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Barry’s shortened its name from Barry’s Bootcamp in 2019.
According to ''Bloomberg'', Barry’s could be valued at around $700 million.
Services
Classes are either 50 or 60 minutes and consist of alternating intervals of running on treadmills and lifting weights on the floor. Barry’s studios feature loud music and red lighting.
Media coverage
Barry’s was featured in the December 7, 2019 episode of ''
Saturday Night Live
''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
''. In the sketch, singer and actress
Jennifer Lopez auditions to become a Barry’s instructor.
References
{{reflist
1998 establishments in California
Exercise organizations
Companies based in Los Angeles