BarkBox is a monthly subscription service providing dog products, services, and experiences. BARK serves over 2 million dogs monthly through BarkBox and Super Chewer subscriptions and retail distribution. On December 17, 2020, Barkbox, Inc. and Northern Star Acquisition Corp. (NYSE: STIC.U), a publicly traded special purpose acquisition company, announced that they had entered into a definitive merger agreement. As a result of the transaction, which values the Company at an enterprise value of approximately $1.6 billion, BARK will become a publicly listed company on the New York Stock Exchange under the new ticker symbol, "BARK".

History

The company was founded December 2011 by Carly Strife, Matt Meeker, and Henrik Werdelin. Prior to co-founding BarkBox, Meeker co-founded the social networking site

Meetup.com Meetup is a social media platform for hosting and organizing in-person and virtual activities, gatherings, and events for people and communities of similar interests, hobbies, and professions. It was founded in 2002 by Scott Heiferman and four ot ...

. Meeker currently serves as CEO. In April 2013, the company raised $6.7 million in a venture funding. The company surpassed the $25 million revenue run rate the same year. BARK received an additional $15 Million in

Series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

funding led by Resolute.vc, along with

RRE The Royal Radar Establishment was a research centre in Malvern, Worcestershire in the United Kingdom. It was formed in 1953 as the Radar Research Establishment by the merger of the Air Ministry's Telecommunications Research Establishment (TRE) a ...

, BoxGroup, Lerer Ventures, Bertelsmann Digital Media Investments, Slow Ventures, Daher Capital, CAA, Vast Ventures, and City National Bank in 2014. BARK launched BarkCam in early 2014, a photo sharing app which operates as an "

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

for dogs" and their owners. BarkBox allows owners to personalize their dog's monthly subscription boxes based on their dog's needs. Each dog is unique and requires different toy options to match their style of play.

Products and services

*BarkBox, a monthly subscription service for dogs. Each BarkBox has at least 2 toys, 2 treats, and a chew each month, all based on a monthly theme. *BARK Bright, a dog wellness product line. The company launched the first Bright product in October 2019 with Bright Dental — an enzymatic gel toothpaste and dental chew. Bright Dental received an honorable mention in ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

'' World Changing Ideas 2020 and a mention in ''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...

'' Best Inventions 2019. *BARK Essentials, every day items for dogs such as a memory foam dog bed with bed sheets and poop bags. *BARK Eats, a dog-food delivery service launched in March 2020. *BarkPost, a dog-themed content site. *BarkBuddy is similar to a "

Tinder Tinder is easily combustible material used to start a fire. Tinder is a finely divided, open material which will begin to glow under a shower of sparks. Air is gently wafted over the glowing tinder until it bursts into flame. The flaming tinder i ...

for dogs", as users can swipe left or right depending on their level of interest in the dog. The free app, available for iPhone and Android, is designed to match humans with dogs up for adoption at nearby shelters, and users can filter choices by gender, location, activity level, age, and size. The app is connected to rescue centers and shelters across the United States and Canada, and there are approximately 300,000 dogs in the database. The app sources many of its adoptable dogs from the pet adoption website

Petfinder Petfinder is an internet company that operates the largest online pet adoption website serving all of North America. The company reports that it currently lists “more than 315,000 adoptable pets from nearly 14,000 animal shelters and rescue grou ...

and from BARK's personal network of shelters and rescue organizations.

References

{{reflist, 2 2011 establishments in New York City Online retailers of the United States Subscription services Pet stores Dogs in the United States