Barbara Ann Cassani,
CBE
The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations,
and public service outside the civil service. It was established o ...
, (born July 22, 1960) is an American businesswoman. She was the founder under
British Airways
British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...
of budget airline
Go Fly
Go Fly (styled and trading as Go) was the name of a British low-cost airline, founded by British Airways in 1998. It operated flights between London Stansted Airport and destinations in Europe. The airline was purchased from BA in a management ...
and was the first leader of
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
's bid for the
2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
.
Personal life
Barbara Cassani was born in
Boston
Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
to James and Noreen Cassani. She studied at
Mount Holyoke College
Mount Holyoke College is a private liberal arts women's college in South Hadley, Massachusetts. It is the oldest member of the historic Seven Sisters colleges, a group of elite historically women's colleges in the Northeastern United States.
...
, graduating ''
magna cum laude
Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some So ...
'' with a BA (Hons)
international relations
International relations (IR), sometimes referred to as international studies and international affairs, is the scientific study of interactions between sovereign states. In a broader sense, it concerns all activities between states—such as ...
in 1982; and is also a former trustee of Mount Holyoke. Cassani earned a
master's degree
A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice. , again in international relations, from
Princeton University
Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...
's
Woodrow Wilson School of Public and International Affairs
The Princeton School of Public and International Affairs (formerly the Woodrow Wilson School of Public and International Affairs) is a professional public policy school at Princeton University. The school provides an array of comprehensive course ...
. She was awarded an honorary degree from
Cranfield University
, mottoeng = After clouds light
, established = 1946 - College of Aeronautics 1969 - Cranfield Institute of Technology (gained university status by royal charter) 1993 - Cranfield University (adopted current name)
, type = Public research uni ...
in 2004.
Barbara Cassani married British investment banker Guy Davis in 1985. The couple have two children, Lauren and James. She is a keen
horse rider
Equestrianism (from Latin , , , 'horseman', 'horse'), commonly known as horse riding (Commonwealth English) or horseback riding (American English), includes the disciplines of riding, driving, and vaulting. This broad description includes the ...
, and competes in
eventing
Eventing (also known as three day eventing or horse trials) is an equestrian event where a single horse and rider combine and compete against other competitors across the three disciplines of dressage, cross-country, and show jumping. Thi ...
,
showjumping
Show jumping is a part of a group of English riding equestrian events that also includes dressage, eventing, hunters, and equitation. Jumping classes are commonly seen at horse shows throughout the world, including the Olympics. Sometimes shows ...
, and
dressage
Dressage ( or ; a French term, most commonly translated to mean "training") is a form of horse riding performed in exhibition and competition, as well as an art sometimes pursued solely for the sake of mastery. As an equestrian sport defined b ...
events. Since stepping down from the Olympic bid, Cassani has been working on plans for a new
startup company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
, and appears as a business and management speaker on the
public speaking
Public speaking, also called oratory or oration, has traditionally meant the act of speaking face to face to a live audience. Today it includes any form of speaking (formally and informally) to an audience, including pre-recorded speech deliver ...
circuit.
Professional life
Upon graduation in 1984, Cassani worked as a management consultant for
Coopers & Lybrand
PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...
before moving to work in the US operation of
British Airways
British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London
London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a populati ...
. There, she worked in
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in r ...
,
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
, and on the team that integrated
Dan-Air
Dan-Air (Dan Air Services Limited) was an airline based in the United Kingdom and a wholly owned subsidiary of London shipbroker, shipbroking firm Davies and Newman. It was started in 1953 with a single aircraft. Initially, it operated cargo a ...
into BA's business.
In 1997, facing increasing competition from low cost airlines
Ryanair
Ryanair is an Irish ultra low-cost carrier founded in 1984. It is headquartered in Swords, Dublin, Ireland and has its primary operational bases at Dublin and London Stansted airports. It forms the largest part of the Ryanair Holdings family ...
and
EasyJet
EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airli ...
, British Airways decided to found its own budget offering, to be known as 'Go'. Chief Executive
Bob Ayling
Robert John Ayling (born 3 August 1946), also known as Bob Ayling, is a British retired lawyer and businessman who has worked with a variety of high-profile companies and organisations. From 1996 to 2000, he was the CEO of British Airways. He al ...
selected Cassani for the task, giving her only £25 million in seed capital. The company began operations in 1998 and reached profitability two years later. In 2001, Cassani led a
management buyout
A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena of 1 ...
of the company (with most of the funding coming from
venture capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
firm
3i), and became its first Chief Executive.
In 2002, Cassani won the ''Veuve Clicquot Businesswoman of the Year award.'' Later that year, the airline was bought by rival EasyJet (a move bitterly opposed by Cassani) and she was not offered a position in the merged company. She next released a book detailing her experiences at Go; ''Go - An Airline Adventure'' () won a number of business publishing awards the following year.
In October 2003, Cassani became a
non-executive director
A non-executive director (abbreviated to non-exec, NED or NXD), independent director or external director is a member of the board of directors of a corporation, such as a company, cooperative or non-government organization, but not a member of the ...
of retailer
Marks & Spencer
Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
, a position she relinquished when she accepted the Olympic position. After her Olympic tenure, she was one of the executives mooted as taking over as the struggling company's Chief Executive.
London 2012 Olympics bid
In June 2003, Cassani was appointed to chair London's bid to host the 2012 Summer Olympics. The organizing committee felt that her business background would give the bid a badly needed professionalism; the organizational reputation of British sport had already been tarnished when it won the right to host the
2005 World Athletics Championships but was forced to withdraw when the promised stadium could not be built.
Cassani's selection surprised many commentators, as she was unknown in the highly political world of Olympic sport. Although she was married to a Briton and had lived in the UK for more than a decade, her American nationality also raised some eyebrows. She led the bid through the first phase of the two-stage bidding process. During her tenure, the newly formed bid team grew to a staff of 80, with many large institutional backers, and gained increasing approval from a sceptical British public and political class. Her team created the bid's master plan, which detailed where events would be held, what infrastructure would be built, and provided an overall budget projection for the Games. This was submitted to the
International Olympic Committee
The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss ...
in the spring of 2004, and on the strength of it London was selected as one of the five candidate cities.
In March 2004, ''
The Daily Telegraph
''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
It was fo ...
'' diary column printed claims that Cassani had been highly critical of
Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...
, saying "To be frank he wasn't very bright ... the subject he got most animated about was
beach volleyball
Beach volleyball is a team sport played by two teams of two or more players on a sand court divided by a net. Similar to indoor volleyball, the objective of the game is to send the ball over the net and to ground it on the opponent's side of the ...
." Cassani sued for
libel
Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defini ...
saying that the story was not only completely without foundation but also highly damaging to the bid; on April 21, the ''Telegraph'' admitted that she had made none of the remarks attributed to her, and agreed to apologise in print, pay her costs, and make a donation to the Olympic bid committee.
In May 2004, Cassani announced she was stepping down as chairman in favour of Olympic gold medallist and politician
Lord Coe
Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medals ...
, saying that she felt the bid had reached a stage where his track record in the Olympic movement would be more useful to the bid than her technical and managerial experience. Some commentators felt, however, that her departure had been precipitated by internal politics in the British sports establishment.
Pierre-Yves Gerbeau
Pierre-Yves Gerbeau (born 16 October 1965, often shortened to P.Y. Gerbeau)[P ...](_blank)
, whom she had appointed as the bid's ambassador, quit the effort shortly after she stepped down, saying the way Cassani had been treated was "shocking."
Cassani stayed on with the bid, serving under Coe as Vice Chairman responsible for technical aspects of the bid. She continued to serve on the board (working unpaid one day per week); the IOC awarded the XXXth Olympiad to London on 6 July 2005.
On 24 September 2007, Cassani became the new
chairman of the board
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
at
Vueling Airlines
Vueling S.A. is a Spanish low-cost airline based at El Prat de Llobregat in Greater Barcelona with hubs at Barcelona–El Prat Airport (main), Paris-Orly Airport in Paris, France and Leonardo da Vinci–Fiumicino Airport in Rome, Italy (seconda ...
, replacing Jose Miguel Abab Silvestre, who resigned abruptly citing "managerial differences." Vueling, founded in 2004, is an
airline
An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
based in
Barcelona
Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
, whose share value in the stock market had dropped by 30% earlier in 2007. Board members Jose Creuheras Margenat and Ferran Conti Penina also resigned.
''"Vueling chairman Jose Miguel Abab resigns"''
- Thomson Financial
Thomson Financial was an arm of the Thomson Corporation, an information provider. When the Thomson Corporation merged with Reuters to form Thomson Reuters in April 2008, Thomson Financial was merged with the business of Reuters to form the Markets ...
- (c/o CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
) - 25 Sep 2007 Since 2013, Vueling has been part of International Airlines Group
International Consolidated Airlines Group S.A., trading as International Airlines Group and usually shortened to IAG, is an Anglo-Spanish multinational airline holding company with its registered office in Madrid, Spain, and its global headqua ...
which also owns British Airways.
Barbara Cassani was appointed Executive Chairperson of Jurys Inn
Jurys Inn is a hotel group operating across the UK, Ireland and Czech Republic, with 36 locations under the Jurys Inn brand and 7 under the Leonardo brand. In total, the company operates 38 hotels in the UK, four in Ireland and one in the Czech R ...
hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...
s in 2008.
References
External links
''The Observer'' biography
Mount Holyoke College alumna biography
BBC report of Cassani's opposition to the EasyJet merger
* ttps://web.archive.org/web/20071026233351/http://www.growingbusiness.co.uk/06959143453306876588/barbara-cassani-part-1.html Interview with Barbara Cassani
''The Guardian'' report on Cassani's replacement by Coe
{{DEFAULTSORT:Cassani, Barbara
1960 births
Living people
Businesspeople from Boston
Mount Holyoke College alumni
American sports businesspeople
American hoteliers
American expatriates in England
Women hoteliers
Princeton School of Public and International Affairs alumni