Banshee Music is an electronic music publisher and "

sonic branding A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trade ...

" agency in

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is ...

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

. Founded in 2007 by

GMR Marketing GMR Marketing is an engagement marketing advertising agency,2009 It List which is headquartered in New Berlin, Wisconsin. The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketi ...

founder/chairman

Gary M. Reynolds Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin. Biography A former professional musician, Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Mille ...

, Banshee Music creates original music for sports and brand clients, deploying a unique revenue model that allows clients to share partial ownership of the song rights with the writers/performers.Fight Songs http://www.jsonline.com/business/40689392.html Reynolds, who is a former professional musician,Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html is a music industry veteran. He formed GMR in 1979 by developing the Miller Band Network, which paired rock and roll bands with

Miller Brewing Company The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...

sponsorship, and he expanded upon his musical marketing interests with the formation of Banshee Music. With the traditional music industry in flux, Reynolds developed Banshee as an opportunity for artists to exploit their music in different and more profitable ways, with no interference from record labels. Banshee Music targets both sports clients and brand clients but also has a Live Source library (for TV and film use), and creates musical greeting cards with

Recycled Paper Greetings Recycled Paper Greetings, Inc. (RPG) is a Chicago-based greeting card company founded by Phil Friedmann and Mike Keiser in 1971. They became successful as one of the first greeting card companies to print their product on recycled paper, and to gi ...

that are available at

Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, f ...

stores in the USA.Greeting Cards with Banshee and Pat http://www.onmilwaukee.com/market/articles/bansheecards.html Banshee's most notable work, however, is its work with sports teams, college sports programs, sporting venues and sporting events. Banshee Music's sports clients include the

Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...

Green Bay Packers The Green Bay Packers are a professional American football team based in Green Bay, Wisconsin. The Packers compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) NFC North, North division. It ...

Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...

Orlando Magic The Orlando Magic are an American professional basketball team based in Orlando, Florida. The Magic compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Southeast Division. The franchise was establ ...

University of Texas The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...

Ohio State University The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best publ ...

and the

Kentucky Derby The Kentucky Derby is a horse race held annually in Louisville, Kentucky, United States, almost always on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The competition is a Grade I stakes race for three-year ...

.Sports Illustrated Banshee Profile Banshee creates original music for clients in

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

, hip-hop,

folk Folk or Folks may refer to: Sociology *Nation *People * Folklore ** Folk art ** Folk dance ** Folk hero ** Folk music *** Folk metal *** Folk punk *** Folk rock ** Folk religion * Folk taxonomy Arts, entertainment, and media * Folk Plus or Fo ...

and pop formats that is played in stadiums and used for promotional and broadcast use, including CD and download giveaways, as well as ringtones. Revenue is also generated by direct-to-consumer sales and from leveraging corporate sponsorships. Banshee Music's first two CDs were "Party Up At The Downs," in conjunction with the 2009 Kentucky Derby, and "Bristol Nights," on behalf of NASCAR's Bristol Motor Speedway. In 2009, Banshee Music was profiled in

Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

and

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

magazine.

Notable Banshee Music contributors

Banshee Music's writers and performers include Grammy-nominated

Johnny K John Karkazis, better known as Johnny K, is an American record producer, engineer, mixer, musician, and songwriter. He owns Groovemaster Recording Studios in Chicago. In addition to the studios, his music complex includes a gymnasium, rehears ...

(Producer of the Year nominee in 2009), Pat McCurdy,

Willy Porter Willy Porter is a contemporary American rock musician and singer-songwriter from Mequon, Wisconsin. He is a graduate of the University of Wisconsin-Eau Claire. Career Porter's professional career as a musician began in 1990 with his album ''Th ...

, Greg Koch, and members or former members of the

Violent Femmes Violent Femmes are an American folk punk band from Milwaukee, Wisconsin. The band consists of founding members Gordon Gano (guitar, lead vocals) and Brian Ritchie (bass, backing vocals), joined by multi-instrumentalist Blaise Garza (joined 200 ...

(

Victor DeLorenzo Victor DeLorenzo (born October 25, 1954) is an American musician, actor and filmmaker who was the founding drummer for the folk-punk band Violent Femmes. Biography DeLorenzo was born in 1954, the son of Victor and Charlotte DeLorenzo, grew up in ...

), Wallflowers (

Rami Jaffee Rami Jaffee (born March 11, 1969) is an American musician. He is best known as the keyboardist for the rock band Foo Fighters, whom he initially joined in a touring and session capacity in 2005. Jaffee has contributed to six of the band's studi ...

The Rembrandts The Rembrandts are an American alternative rock duo, formed by Danny Wilde and Phil Solem in 1989. They had previously worked together as members of Great Buildings in 1981. The Rembrandts are best known for the song " I'll Be There for You", ...

(Phil Solem),

Arrested Development The term "arrested development" has had multiple meanings for over 200 years. In the field of medicine, the term "arrested development" was first used, ''circa'' 1835–1836, to mean a stoppage of physical development; the term continues to be use ...

( Kamaal Malak), Survivor ( Jim Peterik,

Jimi Jamison Jimmy Wayne Jamison (August 23, 1951 – September 1, 2014) was an American singer. Best known as Jimi Jamison, he earned recognition as the frontman for the rock bands Target (American band), Target, Cobra (American band), Cobra, and Survivor ( ...

) and

Velvet Revolver Velvet Revolver was an American hard rock supergroup consisting of Guns N' Roses members Slash (lead guitar), Duff McKagan (bass, backing vocals) and Matt Sorum (drums, backing vocals), alongside Dave Kushner (rhythm guitar) formerly of punk b ...

(

Matt Sorum Matthew William Sorum (born November 19, 1960) is an American drummer. He is best known as both a former member of the hard rock band Guns N' Roses, with whom he recorded three studio albums, and as a member of the supergroup Velvet Revolver. ...

Notable clients

Bristol Motor Speedway Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway, is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Bristol is among the m ...

Ohio State The Ohio State University, commonly called Ohio State or OSU, is a public land-grant research university in Columbus, Ohio. A member of the University System of Ohio, it has been ranked by major institutional rankings among the best public ...

University of Louisville The University of Louisville (UofL) is a public research university in Louisville, Kentucky. It is part of the Kentucky state university system. When founded in 1798, it was the first city-owned public university in the United States and one of ...

University of Florida The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...

University of Tennessee The University of Tennessee (officially The University of Tennessee, Knoxville; or UT Knoxville; UTK; or UT) is a public land-grant research university in Knoxville, Tennessee. Founded in 1794, two years before Tennessee became the 16th state, ...

University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...

Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Moto ...

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

.Banshee Music Partners http://www.bansheemusic.com/default.aspx#/OurPartners/

Notes

External links

Banshee Music WebsiteBanshee Music Library
{Dead link, date=June 2019 , bot=InternetArchiveBot , fix-attempted=yes Waukesha County, Wisconsin Privately held companies based in Wisconsin