''Bananabay II'' (case reference: I ZR125/07), also known as ''Eis.de'', is a 2011 decision of the
Federal Court of Justice of Germany
The Federal Court of Justice (german: Bundesgerichtshof, BGH) is the highest court in the system of ordinary jurisdiction (''ordentliche Gerichtsbarkeit'') in Germany, founded in 1950. It has its seat in Karlsruhe with two panels being situat ...
(BGH) relating to
keyword advertising
Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular ...
.
See also
*
AdWords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...
References
External links
German Federal Supreme Court (Bundesgerichtshof), case reference I ZR125/07 of 13 January 2011 (Bananabay II)
German intellectual property law
Online advertising methods
Trademark case law
{{Germany-law-stub