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The Bally Sports Regional Networks are a group of
regional sports network In the United States and Canada, a regional sports network (RSN) is a cable television channel (many of which are also distributed on direct broadcast satellite services) that presents sports programming to a local market or geographical region. ...
s in the United States owned by
Diamond Sports Group Diamond Sports Group LLC is an American media and entertainment company operating as a subsidiary of Sinclair Broadcast Group, and partnered with Entertainment Studios. The company operates Bally Sports, a group of regional sports channels which ...
, a joint-venture company of the
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
and
Entertainment Studios Entertainment Studios, Inc., also known as Allen Media Group, is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen, the company was initially involved in the production and ...
. The
naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...
to the network were sold to casino operator
Bally's Corporation Bally's Corporation is a gaming, betting, and interactive entertainment company headquartered in Providence, Rhode Island. It owns and operates 15 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 st ...
. The networks were formerly known as Fox Sports Networks and operated by
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...
for most of their existence. They were acquired by Diamond Sports from
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
in 2019, as Disney was required to divest them by the
U.S. Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United State ...
as a condition of their own acquisition of 21st Century Fox. Launched on March 31, 2021, the networks carry regional broadcasts of sporting events from various
professional A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and ski ...
, collegiate and
high school sports Amateur sports are sports in which participants engage largely or entirely without remuneration. The distinction is made between amateur sporting participants and professional sporting participants, who are paid for the time they spend competing ...
teams. Through 19 owned-and-operated networks and several other affiliates, Bally Sports programming is available to all or part of at least 45 states, with the only notable lack of coverage existing in the
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
media market, Northern California, and most of
New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York (state), New York to the west and by the Can ...
.


History


Beginnings

The networks of Bally Sports have a long history, with the origins of several of the networks dating to the 1980s and 1990s, as affiliates of the
Prime Network Prime Sports (originally known as the Prime Sports Network (PSN), and also known as Prime Network or simply Prime) is the collective name for a former group of regional sports networks in the United States that were owned by Liberty Media, ope ...
(and to a lesser degree
SportsChannel SportsChannel is the collective name for a former group of regional sports networks in the United States that was owned by Cablevision, which from 1988 until the group's demise, operated it as a joint venture with NBC. Operating from March 1, ...
). In 1996,
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New ...
and Liberty Media (the owner of Prime Network) announced that the Prime Sports networks would be rebranded under the new "Fox Sports Net" brand; the Prime Sports-branded affiliates were officially relaunched as Fox Sports Net on November 1 of that year. In 1997, News Corp and Liberty Media also purchased a 40% stake in
Cablevision Cablevision Systems Corporation was an American cable television company with systems serving areas surrounding New York City. It was the fifth-largest cable provider and ninth-largest television provider in the United States. Throughout its ex ...
/
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
's SportsChannel networks which led those networks being rebranded as part of Fox Sports Net in early 1998 and bringing the total number of owned or affiliate networks to 18. In the years that followed, a series of other acquisitions and launches of new networks (along with a few closures) resulted in 22 owned and operated networks.


Acquisition by Diamond Sports Group from Disney

On December 14, 2017,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
announced their intent to
acquire ''Acquire'' is a multi-player mergers and acquisitions themed board game. It is played with tiles representing hotels that are arranged on the board, play money and stock certificates. The object of the game is to earn the most money by developi ...
21st Century Fox for $52.4 billion after the spin-off of certain businesses into a new entity (initially dubbed "new Fox", but ultimately named
Fox Corporation Fox Corporation (stylized in all-caps as FOX Corporation) is a publicly traded American mass media company operated and controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New York City. Incorporated ...
). While the acquisition was originally slated to include Fox Sports' regional operations (which, presumably, would have been re-aligned with Disney's
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
division), the
Justice Department A justice ministry, ministry of justice, or department of justice is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
ordered that they be divested within 90 days of the completion of the acquisition due to the concentration of the market that ESPN would hold.
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
was mentioned as the most likely buyer for the other FSN networks, but would need the assistance of a private equity firm to help raise the cash needed for the purchase. The group's other sports properties included Stadium—a national sports network distributed via over-the-air digital television and internet streaming,
Tennis Channel Tennis Channel is an American sports-oriented digital cable and satellite television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group. It is devoted to events and other programming related to the game of ...
, as well as Marquee—a then-upcoming RSN devoted to the Chicago Cubs. On May 3, Sinclair officially announced that via its subsidiary Diamond Sports Group, it had agreed to purchase the networks for $10.6 billion, pending regulatory approval. At the same time, it was also revealed that
Entertainment Studios Entertainment Studios, Inc., also known as Allen Media Group, is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen, the company was initially involved in the production and ...
would hold an equity stake in the company and serve as a "content partner". The sale was completed on August 22, 2019 and included 21 of the 22 networks. The networks continued to temporarily use the Fox Sports branding under a transitional license agreement with Fox Corporation; Sinclair CEO Chris Ripley stated that there were plans to eventually rebrand them under either a new name, or to "partner with a brand who wants more exposure". There were also plans to increase non-event programming, and emphasis on
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. The frequency of sports bet upon varies by culture, with the vast majority of bets being placed on association football, American football, basket ...
in its programming. Due to a clause in the original sale,
Yankee Global Enterprises Yankee Global Enterprises, LLC, formerly YankeeNets, LLC, is an American limited liability company (LLC) which owns the New York Yankees baseball team, along with a plurality stake in YES Network and a 20% and 10% stake in New York City FC and AC ...
had a right of first refusal to purchase Fox's share in
YES Network The Yankee Entertainment and Sports Network (YES) is an American pay television regional sports network owned by Yankee Global Enterprises (the largest shareholder with 26%), Sinclair Broadcast Group and Entertainment Studios (which owns 20%), ...
. On August 29, 2019, an investor group including the Yankees, Sinclair,
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
, and
The Blackstone Group Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate b ...
purchased Disney's 80% stake in the network for $3.47 billion. Sinclair's share of the network is 20%.
FuboTV FuboTV Inc. (stylized as fuboTV) is an American streaming television service serving customers in the United States, Canada, and Spain that focuses primarily on channels that distribute live sports. Depending on country, channels offered by Fub ...
dropped the channels in January 2020, and
YouTube TV YouTube TV is an American streaming television service operated by YouTube, a wholly owned subsidiary of Google. Announced on February 28, 2017, the virtual multichannel video programming distributor offers a selection of live linear channel f ...
and
Hulu + Live TV Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series l ...
followed in October 2020. On November 4, 2020, Sinclair took a $4.23 billion write-down on the FSN purchase.


Rebranding as Bally Sports

On November 17, 2020, it was reported by ''
Sportico Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including ''Variety'', ''Rolling Stone'', ...
'' that Sinclair was considering rebranding the networks via a
naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of t ...
agreement, and was reportedly in talks with multiple companies involved in sports betting. The next day, Sinclair announced that it had entered into an agreement with casino operator
Bally's Corporation Bally's Corporation is a gaming, betting, and interactive entertainment company headquartered in Providence, Rhode Island. It owns and operates 15 casinos across ten states, a horse track in Colorado, and online sports betting operations in 14 st ...
to acquire the naming rights under a 10-year deal. This agreement will include integration of Bally's content on the channels and other Sinclair properties (including its television stations Stadium and Tennis Channel), and a warrant giving Sinclair the option to acquire a 14.9% stake in Bally's Corporation, and up to 24.9% if performance criteria are met. On January 27, 2021, Sinclair announced that the networks would be rebranded as Bally Sports on March 31.
Fox Sports Carolinas Fox Sports Carolinas (FSCAR) was an American regional sports network owned by Diamond Sports Group, a joint venture between Sinclair Broadcast Group and Entertainment Studios, and operated as an affiliate of Fox Sports Networks. The channel was ...
and Fox Sports Tennessee were discontinued, with any unique sports programming moved to the Bally Sports South and Southeast channels. To better reflect their target markets, Prime Ticket and SportsTime Ohio were also rebranded as Bally Sports SoCal and Bally Sports Great Lakes, respectively. In preparation for the rebrand, new studio sets were constructed at all of FSN's outlets, while Drive Studio produced a new on-air graphics package built upon its existing work for Marquee. On-air graphics feature a new consistent scorebug in the bottom-left of the screen, which is combined into the ticker. Executive vice president Michael Connelly explained that the setup was designed to eventually allow for the integration of sports betting-related information such as lines and
props A prop, formally known as (theatrical) property, is an object used on stage or screen by actors during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinc ...
. On Opening Day, the newly-rebranded channels aired a joint special, ''Bally Sports Big Opening Day.'' It was produced by Stadium, hosted by Michael Kim, Bally Sports SoCal’s Kristina Pink and Bally Sports Southeast’s
Eric Collins Eric Collins (born June 16, 1969) is a play-by-play sports announcer, currently the voice of the NBA's Charlotte Hornets on Bally Sports South. Education Born in Cleveland, Ohio, Collins is a graduate of St. Lawrence University. He earned ...
, and featured coverage of teams and events across Bally Sports and Sinclair's sports networks. On June 23, 2022, Bally Sports soft-launched a direct-to-consumer service known as
Bally Sports Plus The Bally Sports Regional Networks are a group of regional sports networks in the United States owned by Diamond Sports Group, a joint-venture company of the Sinclair Broadcast Group and Entertainment Studios. The naming rights to the network w ...
(or Bally Sports+) in selected markets. It is expected to launch nationally in the remainder of the networks' footprint on September 26.


Networks


Owned-and-operated


Affiliates


Teams by network

Team-related shows and/or game replays only
† Occasional game telecasts


National programming

* College football games (produced by sister network Stadium and distributed by Bally Sports) *
College basketball In United States colleges, top-tier basketball is governed by collegiate athletic bodies including National Collegiate Athletic Association (NCAA), the National Association of Intercollegiate Athletics (NAIA), the United States Collegiate Athleti ...
games (produced by Stadium and distributed by Bally Sports) *
AutoNation AutoNation is an American automotive retailer based in Fort Lauderdale, Florida, which provides new and pre-owned vehicles and associated services in the United States. The company was founded by Wayne Huizenga in 1996, starting with twelve A ...
Orange Bowl Basketball Classic (produced by Bally Sports) * Atlantic Coast Conference telecasts (including college basketball, football, soccer, lacrosse, softball, baseball and field hockey; produced by Raycom Sports in tandem with Bally Sports, these telecasts are distributed through separate agreements) *
Missouri Valley Conference The Missouri Valley Conference (also called MVC or simply "The Valley") is the third-oldest collegiate athletic conference in the United States. The conference's members are primarily located in the midwest. History The MVC was established ...
telecasts (including college basketball, soccer, lacrosse, softball, baseball and field hockey games; produced by LTN Global Communications in tandem with Bally Sports, distributed exclusively in the Midwest) * Association of Volleyball Professionals (owned by Bally's Corporation) * ''Inside the Association'' (produced by Stadium) *
World Poker Tour The World Poker Tour (WPT) is an internationally televised gaming and entertainment brand. Since 2002, the World Poker Tour has operated a series of international poker tournaments and associated television series broadcasting playdown and the f ...
events *
Kwik Trip Kwik Trip is a chain of convenience stores founded in 1965 with locations throughout Michigan, Minnesota, South Dakota, and Wisconsin under the name Kwik Trip, and in Illinois and Iowa under the name Kwik Star (to avoid confusion with QuikTri ...
Holiday Face-Off (college hockey, produced by Bally Sports) * Tennis tournaments (produced by
Tennis Channel Tennis Channel is an American sports-oriented digital cable and satellite television network owned by the Sinclair Television Group subsidiary of the Sinclair Broadcast Group. It is devoted to events and other programming related to the game of ...
) * ''Live on the Line'' (produced by Stadium) * ''The Rally'' (produced by Stadium) * ''
American Ninja Warrior American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...
''


Related services


Bally Sports+

Bally Sports+ is Bally Sports's
over-the-top An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...
subscription streaming platform, which offers livestreams and market-specific video-on-demand content from its individual regional networks. In addition to offering live game telecasts from the Bally Sports regional networks, the service also provides game replays, team-centered studio programs, outdoor programming, and selected programs syndicated to the network’s national and regional feeds. In December 2020, Sinclair announced plans to launch a direct-to-consumer streaming service based around the linear Bally Sports networks. The service was originally targeted for a 2021 launch, though it was delayed due to Bally Sports needing to negotiate over-the-top streaming rights with the teams. Sinclair CEO Chris Ripley stated that the service was meant to target
cord cutters In broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to multichannel video programming distributor, multichannel television services available over cable or satellite ...
, whom the company felt were underserved in the regional sports market. Bally Sports+ was soft-launched on June 23, 2022, initially available to customers residing in the service areas of
Bally Sports Kansas City Bally Sports Kansas City (BSKC) is an American regional sports network owned by Diamond Sports Group, and operates as an affiliate of Bally Sports. The channel broadcasts coverage of professional, collegiate, and high school sports events both wi ...
,
Bally Sports Detroit Bally Sports Detroit (BSD) is an American regional sports network owned by Diamond Sports Group that operates as a Bally Sports affiliate. It provides coverage of local sports teams in the state of Michigan, primarily focusing on those in Metro D ...
,
Bally Sports Florida Bally Sports Florida is an American regional sports network owned by Sinclair Broadcast Group, and operates as an affiliate of Bally Sports. The channel broadcasts local sports coverage in the state of Florida, with a focus on professional sport ...
,
Bally Sports Wisconsin Bally Sports Wisconsin (BSWI) is an American regional sports network owned by Diamond Sports Group, and operates as an affiliate of Bally Sports. Operating as the "Wisconsin" sub-feed of Fox Sports North until 2007, the channel was known as Fox ...
, and
Bally Sports Florida Bally Sports Florida is an American regional sports network owned by Sinclair Broadcast Group, and operates as an affiliate of Bally Sports. The channel broadcasts local sports coverage in the state of Florida, with a focus on professional sport ...
/
Bally Sports Sun Bally Sports Sun is an American regional sports network owned by Diamond Sports Group, a joint venture between Sinclair Broadcast Group and Entertainment Studios, and operates as an affiliate of Bally Sports. The channel broadcasts local coverag ...
—the five markets where Bally Sports was able to negotiate streaming rights to the local MLB team. The service launched three weeks after
NESN New England Sports Network, popularly known as NESN , is an American regional sports cable and satellite television network owned by a joint venture of Fenway Sports Group (which owns a controlling 80% interest, and is the owner of Boston Red So ...
launched NESN 360, the first DTC streaming service ever offered by an American regional sports network, on June 1. The service—which is sold for $19.99/month or $189.99/year—uses the same infrastructure as the Bally Sports app, and is initially available on smartphones and tablet devices; the service is expected to become available on
Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduced ...
devices by the
2022 MLB All-Star Game The 2022 Major League Baseball All-Star Game was the 92nd Major League Baseball All-Star Game, held between the American League (AL) and the National League (NL) of Major League Baseball (MLB). The game was hosted by the Los Angeles Dodgers at Do ...
, and will expand distribution to other markets served by a Bally Sports network during the third quarter of 2022. Due to regional rights restrictions, the service is only available to users in markets serviced by a network owned or affiliated with Bally Sports. In August 2022, Bally Sports announced that Bally Sports+ would expand to the rest of its markets on September 26, 2022.


See also

*
Bally Sports app The Bally Sports app is the video streaming service of the former Fox Sports Networks, now Bally Sports regional sports networks. The app replaces Fox Sports Go (FSGO), the app of the former Fox Sports Networks. The service is available for custo ...


References


External links

* {{U.S. regional sports networks Sinclair Broadcast Group Entertainment Studios SportsChannel Prime Sports Television channels and stations established in 2021 2021 establishments in the United States Fox Sports 2019 mergers and acquisitions *