Ballarat Regional Tourism (trading as Visit Ballarat) is the separate, relatively autonomous tourism arm of the
City of Ballarat
The City of Ballarat is a local government area in the west of the state of Victoria, Australia. It covers an area of and, in June 2018, had a population of 107,325. Estimated resident population, 30 June 2018. It is primarily urban with the v ...
. The board was created on January 27, 2011, to enable the local tourism sector to take ownership of destination promotion of Greater
Ballarat
Ballarat ( ) is a city in the Central Highlands (Victoria), Central Highlands of Victoria (Australia), Victoria, Australia. At the 2021 Census, Ballarat had a population of 116,201, making it the third largest city in Victoria. Estimated resid ...
.
The new organisation commenced operations on February 1, 2011, which is when it took over key tourism management responsibilities formerly handled by the Ballarat City Council. Responsibilities of the new tourism arm include promotion of Ballarat and surrounding areas as a tourist destination; providing visitor information through the Visitor Information Centre, and developing and attracting tourism and business events.
During its first year, the organisation was managed by a private sector board with the city council retaining ownership. On March 14, 2012, the city council voted to transfer Ballarat Regional Tourism's ownership to the private sector. The council will still continue to fund the board contingent on it meeting key performance indicators.
Ballarat's tourism industry generates $357 million annually in international and domestic spend, attracts 2.4 million visitors, and accounts for more than 2,200 local jobs.
Major Economic Impact Events
* Ballarat International Foto Biennale
Mars Cycling Australia Road National Cycling Championships(15,000)
Ballarat Beer Festival
* Restaurant Ballarat
* Ballarat Winter Festival
* White Night
See also
*
Tourism in Australia
Tourism in Australia is an important part of the Australian economy, and comprises domestic and international visitors. In the financial year 2018/19, tourism was Australia's fourth-largest export and over the previous decade was growing fa ...
References
External links
Official websiteCity of Ballarat
Tourism in Victoria (Australia)
Ballarat
Tourism organisations in Australia
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