Baleno Holdings Limited () is a

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

clothing brand sold in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

. It is one of the most successful fashion brands to expand into China since opening up its retail markets.Margaret Bruce, Christopher Moore and Grete Birtwistle,
International Retail Marketing: A Case Study Approach
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Butterworth-Heinemann Butterworth–Heinemann is a British publishing company specialised in professional information and learning materials for higher education and professional training, in printed and electronic forms. It was formed in 1990 by the merger of Hein ...

, 2004, . Page 216 Its head office is on the 10th Floor of the LMK Development Estate (羅氏美光發展大廈) in

Kwai Chung Kwai Chung is an urban area within Tsuen Wan New Town in the New Territories of Hong Kong. Together with Tsing Yi Island, it is part of the Kwai Tsing District District of Hong Kong. It is also part of Tsuen Wan New Town. In 2000, it had a populat ...

History

A Hong Kong-listed textile company called Texwinca acquired the Baleno trademark and formed Baleno Holdings Limited in 1996. It expanded rapidly into China, becoming one of the most famous brands there, with 535 shops by 2003. An academic study credited its success to affordable prices, mass appeal, design and good quality. BalenoHoldings logo

Texwinca currently operates approximately 5,000 stores, with key markets in mainland

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

, Malaysia, Singapore, Philippines, Indonesia and the Middle East.

Locations

As of 2016, there are 64 stores in different regions of Hong Kong. As of 2017, there are 73 stores in Hong Kong. 9 stores locate in Hong Kong Island, 28 stores locate in Kowloon and 36 stores are in New Territories.

Endorsements

Andy Lau has been a model for the Baleno label since at least 2003, and was featured in the Voice of Baleno 10th Anniversary concert at the Hong Kong Convention and Exhibition Centre on November 5, 2006. Faye Wong has also been a model for the brand; Baleno was Title Sponsor for her December 2003 concert series at the Hong Kong Coliseum, and she modelled their collection for a 2005 calendar.Faye Wong - Baleno 2005 calendar
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References

External links

Official website
Clothing brands of Hong Kong Clothing companies established in 1996 Retail companies established in 1996 {{retail-company-stub