''Bakit Hindi Ka Crush ng Crush Mo?'' () is a 2013

Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...

film adaptation of

Ramon Bautista Ramon Victor Agas Bautista is a Filipino former actor, comedian, television host, film producer, writer, commercial model, and educator. He is a self-proclaimed "Internet Action Star". Bautista graduated from the University of the Philippines Di ...

's self-help book of the same name. The

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...

film is produced by

Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...

and is part of its 20th Anniversary presentation. It tells the story of a brainy

ugly duckling "The Ugly Duckling" ( da, Den grimme ælling) is a Danish literary fairy tale by Danish poet and author Hans Christian Andersen (1805–1875). It was first published on 11 November 1843 in '' New Fairy Tales. First Volume. First Collection'' ...

girl and her journey as she turns into someone who's worth loving.

also stars in the film as a taxi driver. It is the first movie team up of

Kim Chiu Kimberly Sue Yap Chiu (; born April 19, 1990), professionally known as Kim Chiu, is a Filipino actress, model, host, singer, dancer, and vlogger. She is currently managed by Star Magic, ABS-CBN's home-based talent agency. Recognized as one o ...

and Xian Lim and is directed by

Joyce Bernal Joyce E. Bernal (born May 6, 1968) is a Filipina film and television director in the Philippines who started as a film editor for Viva Films in 1994. Career On July 23, 2018, she directed the third State of the Nation Address of President Rodri ...

Synopsis

Sandy Veloso (

) is a modern-day ugly duckling who is obsessed with her boyfriend Edgardo (

Kean Cipriano Kean Edward Uson Cipriano (born June 11, 1987 in Pasig City) is a Filipino singer, composer, actor, music video director, and musician. He is well known as the former vocalist of pop-rock band Callalily, and the founder of his own record label O ...

). After he breaks with her, Sandy is left to ponder why she feels unwanted. Matters turn worse for Sandy when she is laid off by her company, under the leadership of its new bachelor CEO, Alex Prieto ( Xian Lim). Realizing his mistake when employees belatedly put in a good word for Sandy, Alex hires her back, and the two start forming an unlikely friendship. In a love story about "the ugly duckling in all of us and how we turn into someone worth loving," Alex at one point even offers Sandy a make-over so she will no longer cry over a failed relationship.

Cast

as Sandy Veloso * Xian Lim as Francisco Alejandro "Alex" Prieto *

as Edgardo "Gardo" Salazar *

Mylene Dizon Mylene Dizon (; born September 6, 1974) is a Filipino actress and model. Dizon has established herself as one of the most renowned actresses in Philippine cinema with an astounding 30 films and nearly 50 television roles to her credit, as well ...

as Pamela *

Freddie Webb Freddie Nelle Webb (born November 24, 1942) is a Filipino retired basketball player and coach, former politician, and television and radio personality. Education He completed his elementary education at San Beda College and his degree in Bach ...

as Don Antonio Prieto *EJ Jallorina as Max Veloso *

as Himself / taxi driver *Cholo Barretto as Nathan *Ashley Robert Corbette as Ashly *Anika Mendez as Nikky *Cedric Lucero as Ceddy *Jojit Lorenzo as Julius *Cheska Iñigo as Patty Prieto * Sarah Gaugler as Liza *Bianca Valerio as Bianca Valerio *Jeremiah Sird as Eric Rodney

Special participation

* Tonton Gutierrez as Miguel Prieto * Angeline Quinto as Tangerine *

Pokwang Marietta Subong (born August 27, 1970), known professionally as Pokwang, is a Filipino comedian, actress, television host and singer. She started in a reality show on ABS-CBN and subsequently appeared in dramas and sitcoms of the network. She a ...

as Cora Veloso *

Dianne Medina Maria Patricia Dianne Perez Medina-Ilustre (born November 5, 1986) is a Filipino actress, dancer, television host, anchor and part-time model. Medina is also a former member of ABS-CBN's developmental talent agent Star Magic. Early life Dianne Me ...

* Jireh Lim as himself * Lilia Cuntapay * Dawn Jimenez

Promotion

Actors Kim Chiu and Xian Lim became guests to several ABS-CBN TV shows to promote the film. Among these are

Gandang Gabi Vice ''Gandang Gabi, Vice!'' () is a Philippine late-night comedy talk show broadcast by ABS-CBN, hosted by Vice Ganda. The program premiered from May 22, 2011, and aired every Sunday from 9:30 PM to 10:30 PM, on the network's ''Yes Weekend!'' block. ...

and

Banana Split A banana split is an American ice cream-based dessert consisting of a peeled banana cut in half lengthwise, and served with ice-cream and sauce between the two pieces. There are many variations, but the classic banana split is made with three sc ...

Theme song

''Bakit Hindi Ka Crush ng Crush Mo?'', sung by Zia Quizon and written by Jungee Marcelo, is the theme song of the movie. It premiered on July 8, 2013 on the FM radio station MOR 101.9 For Life! and was released as a single on July 17. It is also included in her second studio album, ''A Little Bit of Lovin.

Music video

The music video for the song was released on ABSstarcinema's YouTube channel on July 23, 2013. The video's plot features Quizon at a photo shoot session while being pursued by a man who works on set, played by

, the author of the book to which the film is primarily based.

Accolades

The song won at the

27th Awit Awards The 27th Awit Awards were held at the Newport Performing Arts Theater in Resorts World Manila, Pasay. They honored the best of Filipino music for the year 2013. Gloc-9 received the most nominations with nine. He was followed by Thyro Alfaro and ...

for the Awit Award for Best Song Written for Movie/TV/Stage Play on December 12, 2014.

Critical reception

Bakit Hindi Ka Crush ng Crush Mo? mostly received positive reviews from critics. Jerald uy o
Uy.com
stated that "Bakit Hindi Ka Crush ng Crush Mo? reminds us of the stupid things we can do for love but offers it in a fresh way." The movie was given an 8.5/10 "certified fresh" from both moviegoers and movie critics alike.

Commercial performance

The film became a certified box-office success after it earned 10.5 million php on its first day. Both National and International screenings had to be extended due to high demand which showed how successful the team-up is. Nationally, the gross income reached 180 million php (not including international gross). After three weeks of its theatrical run, the film grossed over 100 million php. The movie surpassed Hollywood flicks that were released long with it. Among these films were Despicable Me 2, Percy Jackson: Sea of Monsters and The Wolverine.

References

External links

*{{IMDb title, 3094914
Official Website
2013 films Star Cinema films Philippine romantic comedy films 2013 romantic comedy films Films directed by Joyce Bernal