''Badi'', stylized as ''Bʌ́di'' (), was a monthly Japanese
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
for
gay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late 1 ...
men. Established in November 1994 by Terra Publications, the first edition was released in January 1995. The title comes from the Japanese pronunciation of "buddy".
The primary demographic of ''Badi'' was younger men (and admirers of younger men). The magazine featured articles on fashion, health, and relationships; community news and event listings; and stories and images in both photographic and
gay manga
is a colloquialism for a genre of Japanese art and media known within Japan as or . The genre focuses on male same-sex love, as created primarily by gay men for a gay male audience. ''Bara'' can vary in visual style and plot, but typically ...
formats. There was also a
personal ad
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adve ...
section, as well as
advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
s from gay-related and gay-friendly businesses such as spas, clubs and hotels,
bar
Bar or BAR may refer to:
Food and drink
* Bar (establishment), selling alcoholic beverages
* Candy bar
* Chocolate bar
Science and technology
* Bar (river morphology), a deposit of sediment
* Bar (tropical cyclone), a layer of cloud
* Bar (u ...
s, cafes and restaurants, host bars (hustler bars),
brothel
A brothel, bordello, ranch, or whorehouse is a place where people engage in sexual activity with prostitutes. However, for legal or cultural reasons, establishments often describe themselves as massage parlors, bars, strip clubs, body rub par ...
s, and retail shops. Issues of ''Badi'' were approximately 500–1000 pages, including several pages of glossy colour. Though the magazine included
pornographic
Pornography (often shortened to porn or porno) is the portrayal of Human sexual activity, sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults, pictures and stories, ''Badi'' was not mainly a pornographic magazine.
''Badi'' announced in December 2018 that it would be folding, with the final issue to be published in March 2019.
References
External links
''Bʌ́di'' homepage
{{Gay manga
Gay men's magazines published in Japan
Monthly magazines published in Japan
Pornographic magazines published in Japan
Magazines established in 1994
Sexuality in Japan
1994 establishments in Japan
Defunct magazines published in Japan
Magazines disestablished in 2019
2019 disestablishments in Japan