Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in

Redwood City, California Redwood City is a city on the San Francisco Peninsula in Northern California's Bay Area, approximately south of San Francisco, and northwest of San Jose. Redwood City's history spans its earliest inhabitation by the Ohlone people to being a ...

, and an additional office in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

. The firm provided

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

(SaaS) for web sites to measure and influence user behaviour using techniques such as

gamification Gamification is the strategic attempt to enhance systems, services, organizations, and activities by creating similar experiences to those experienced when playing games in order to motivate and engage users. This is generally accomplished thro ...

. Badgeville technology was acquired by

CallidusCloud The SAP Sales Cloud, formerly CallidusCloud, is an enterprise software and software as a service (SaaS) company headquartered in Dublin, California. The company markets services for sales effectiveness, sales management and sales execution ( C ...

in 2016, which was in turn acquired by

SAP Sap is a fluid transported in xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is a separa ...

in 2018.

History

The company was founded by Kris Duggan and Wedge Martin, and launched at

TechCrunch Disrupt TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $ ...

on September 27, 2010 . At that time, the company had raised less than $300k in angel funding. In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by

Norwest Venture Partners Norwest Venture Partners (Norwest) is an American venture and growth equity investment firm. The firm targets early to late-stage venture and growth equity investments across several sectors, including cloud computing and information technology, ...

and El Dorado Ventures. In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.

Social Fabric

Social Fabric was a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty. It was offered to clients as a

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

to allow websites to include social networking elements. Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.

References

External links

* {{Official website, http://www.badgeville.com
Badgeville Social Fabric
Gaming organizations Defunct technology companies of the United States 2010 establishments in California Gamification 2016 mergers and acquisitions 2016 disestablishments in California

History

Social Fabric

References

Further reading

External links