Bad Teeth was a comedy

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

channel created by

Hat Trick Productions Hat Trick Productions is an independent British production company that produces television and radio programmes, mainly specialising in comedy, based in London. History Hat Trick Productions was founded in 1986 by Rory McGrath, Jimmy Mulville ...

. Bad Teeth created content with traditional celebrities like

Daniel Radcliffe Daniel Jacob Radcliffe (born 23 July 1989) is an English actor. He rose to fame at age twelve, when he began portraying Harry Potter in the film series of the same name; and has held various other film and theatre roles. Over his career, Rad ...

Idris Elba Idrissa Akuna Elba (; born 6 September 1972) is an English actor.

and

Damian Lewis Damian Watcyn Lewis (born 11 February 1971) is an English actor, presenter and producer. He is best known for portraying U.S. Army Major Richard Winters in the HBO miniseries '' Band of Brothers'', which earned him a Golden Globe nomination ...

and also with people with large followings on YouTube like

Cassetteboy Cassetteboy are an English electronic music and comedy duo. The pair have achieved success with their cut-ups of celebrities such as Alan Sugar and David Cameron to make parodies of their subjects. Several of the duo's videos have gone vi ...

Stuart Ashen Dr Stuart Clive Ashen (born 16 December 1976), commonly known by his online alias Ashens ( ), is a British comedian, critic and YouTuber known for reviewing various products; his reviews usually include toys, video games and food. , his main Y ...

, and Swede Mason.

Launch and growth

Bad Teeth was created as a result of the

YouTube Original Channel Initiative The YouTube Original Channel Initiative was a $100 million program funded by Google to bring original content onto Google. The original channel initiative was also meant to kick start Google TV. The channels are collectively known as "original", " ...

. The channel was soft launched in January 2013. By March it had already gained approximately 15,000 subscribers and 1.8 million video views, driven by Radcliffe’s parody guide of how to be an actor. As of August 2013, the channel had grown to 65,000 subscribers and almost 4.5 million views. The channel ceased uploading videos in mid-2014, following the end of the Original Channel Initiative.

Format and strategy

Each week, Hat Trick produced and uploaded four new videos – which topical sketches, animations, behind-the-scenes features and archive clips. The YouTube channel banner states that Wednesday is "web review" and Friday is "celebs and guests." According to Hat Trick Head of Digital, Jonathan Davenport, the channel specifically attempted to "collaborate with as many people as possible" in order to get their videos seen by a "specific audience." He stressed that they attempted to offer "what the audience is searching for" cautioning that "lots of companies make the mistake of doing what they always do and expecting the audience to like it because of who they are.” Bad Teeth hoped to "become a hub for British comedy series in the same way Above Average has already featured several American funnymen."

References

{{Reflist YouTube-funded channels

Launch and growth

Format and strategy

See also

References