''Backbone'' () is a Canadian business magazine and companion website that examine the role of technology and innovation within the context of Canadian business and economy. It keeps readers up to date on new ideas, trends and innovations in the technology world, and delivers information that related to the day-to-day operation of Canadian companies of all sizes. In addition to its core focus on practical business insights, ''Backbone'' delivers stories on the role of digital media and technology on lifestyle and culture. ''Backbone'' is published by Publimedia Communications Inc. The print magazine was distributed six times a year. It is based in North Vancouver,

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

. Its stated average readership was 306,000. The first print issue of the magazine was released in January 2001. For many years during the print magazine's run, it was the only magazine focused on Canadian business and technology. On 13 March 2015 the magazine's publisher and founder, Steve Dietrich, announced the print publication would cease, but that the website would continue. The last print issue was published in March 2015. A decline in advertising revenue was stated by Dietrich as the prime reason. Backbone's website continues to publish news, event listings, press releases, and blog posts.

Pick 20 award

In 2008 and 2009, Backbone published an annual Pick 20 award for Canada's leading Web 2.0 pioneers. The criteria were: return on investment, competitive advantage, ongoing value, execution and innovation. 2008 winners: #

Club Penguin ''Club Penguin'' was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon ...

, massively multiplayer online game #

FreshBooks FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is a web-based software as a service (SaaS) model, that can be accessed through a desktop or mobile device. The company was founded i ...

, online invoicing and time-tracking service # ConceptShare, online design collaboration space 2009 winners: #

, online invoicing and time-tracking service #

Myca Health Myca is a software development company specializing in healthcare. It is headquartered in Quebec City, Quebec, Canada, with U.S. offices in New York City. History Myca was founded in 2002 by Nathanial B. Findlay. The company's first product w ...

, online communication platform linking patients and doctors #

CoverItLive CoveritLive is a social media platform that lets brands, media companies, individuals and small organizations share real, virtual and hybrid events online. CoveritLive can provide a "second screen" experience for televised events, or it can serve ...

, real-time blogging software

References

External links

''Backbone'' official site
{{Authority control Business magazines published in Canada Online magazines published in Canada Defunct magazines published in Canada Magazines established in 2001 Magazines disestablished in 2015 Online magazines with defunct print editions Magazines published in British Columbia 2001 establishments in British Columbia 2015 disestablishments in Canada