Backbase is a Dutch banking technology

financial technology Fintech, a portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are ...

company that provides engagement banking for financial institutions globally from large banks to credit unions and community banks. Backbase provides solutions for retail banking, business banking and wealth management.

History

Backbase was founded in 2003 in Amsterdam by Jouk Pleiter and Gerbert Kaandorp. The company originally produced a

AJAX Ajax may refer to: Greek mythology and tragedy * Ajax the Great, a Greek mythological hero, son of King Telamon and Periboea * Ajax the Lesser, a Greek mythological hero, son of Oileus, the king of Locris * ''Ajax'' (play), by the ancient Greek ...

framework, based on

HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...

JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...

and

CSS Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...

. This eventually took the form of the Backbase Customer Experience Portal Backbase originally sold to a wide range of internet-facing businesses, including financial services, but in 2013, Pleiter pivoted the company to focus solely on financial services. In 2017, Pleiter's work at Backbase was recognized with the LOEY Award, the prize for the best online entrepreneur in the Netherlands. The business expanded globally in the following years, with offices in several countries. Backbase employs around 2000 staff globally. In 2021, Backbase announced a strategic partnership with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

, which sees Backbase's Engagement Banking Platform serving in the engagement layer within Microsoft Cloud for Financial Services. In June 2022, Backbase received investment of €120 million from US-base

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...

firm, Motive Partners, giving Backbase a valuation of €2.5 billion.

References

{{reflist Companies based in Amsterdam Companies established in 2003