Babyshop is a children's retail store and the first company under

Landmark Group Landmark Group is an UAE multinational conglomerate based in Dubai, UAE headed by Micky Jagtiani, who is the founder and chairman of the company. The group is involved in retailing of apparel, footwear, consumer electronics, cosmetics & beauty ...

. The company serves 19 countries with over 235 stores, and has over 4.8 million customers. The store focuses on children's products for ages 0 to 16 and sells major brands including

Barbie Barbie is a fashion doll manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. ...

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

, Philips AVENT,

Fisher-Price Fisher-Price is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York, East Aurora, New York (state), New York. The company was founded in 1930 during the Great Depressio ...

, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...

. Over and above its physical stores
Babyshop
also retails around 20,000 products online through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.

History

In 1973, Babyshop was founded by Mukesh Jagtiani in

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...

. In 1990, Babyshop expanded to the UAE with its first store in Sharjah. In 2005, the company increased its focus on child safety and began raising awareness. In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel. In 2012, Babyshop backed a survey conducted by

AC Nielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...

regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety. Babyshop Stores 1

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.

References

{{reflist Companies based in Dubai Retail companies established in 1973 1973 establishments in Bahrain