BabyBjörn is a Swedish

family-owned A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingn ...

company specializing in the manufacturing and marketing of baby products. It was founded in 1961 by

Björn Jakobson Björn Jakobson, (born 14 August 1934 in Stockholm) is a Swedish entrepreneur. In 1961, he started the company Babybjörn. The initial product was a bouncy chair that he acquired on a trip to the United States, He and his wife, the designer Lill ...

and his sister-in-law Elsa Jakobson, who in 2012 was awarded His Majesty The King’s Medal “for significant contributions to Swedish industry”. The company’s first product was a bouncing cradle, but today Babybjörn is best known for its baby carriers. Its first baby carrier was made in 1973. "Since our start in 1961, our purpose is still to develop safe and well-designed products to make everyday life for parents and babies easier and even more fun. We warmly welcome your growing family to ours!" During the 1980s, Babybjörn began to be sold in the USA and Japan. Today, Babybjörn's products are sold in over 50 countries. BabyBjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade and the

Red Dot The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH & Co. KG. There are prize categories for product design, brands and communication design, and design concept. Since 1955, designers and producers can apply ...

Design Award. BabyBjörn has international subsidiaries, reaching across the globe, including Europe, North America, Japan, China, South East Asia, and Korea. The current product assortment consists of Baby Carriers, Bouncers, Travel Cots, Sleep, along with Bath and Kitchen assortments. In September 2019, Stina Westerstad took over as CEO of the company. Bouncer Bliss

References

External links

Official website
Infant products companies Manufacturing companies established in 1961 Swedish companies established in 1961 {{Sweden-company-stub