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Mini Babybel () is a brand of small snack 
In the United States Le Groupe Bel produces the Mini Babybel cheeses in Kentucky.
In March 2016, Bel Brands USA opened a new plant in Brookings, South Dakota. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels a day. In July 2018, announced that the company had 12,700 employees in 30 subsidiaries around the world and that their first Canadian office would be in Quebec.
* Mini Babybel (BE, CA, DE, ES, EE, FI, FR, GR, IE, IT, NL, PL, PT, UK, US, SK)
* Mini Babybel Mini Roulés/Enrollados/Mini Rolls – Edam only (FR, ES, IT)
* Mini Babybel Cheese & Crackers – Edam, Edam Light and White Cheddar (US, GR, PT)
FranceUnited KingdomNetherlandsCanadaUnited States
Groupe Bel official website
French cheeses Cow's-milk cheeses Products introduced in 1952 Brand name dairy products
cheese
Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, ...
products that are individually packaged and available in various flavours. It is a product of Le Groupe Bel (), a company with roots in the Jura region
The Jura Mountains ( , , , ; french: Massif du Jura; german: Juragebirge; it, Massiccio del Giura, rm, Montagnas da Jura) are a Montane ecosystem, sub-alpine mountain range a short distance north of the Western Alps and mainly demarcate a long ...
of France, started by Jules Bel
Jules Bel (30 September 1842 – 11 January 1904) was a French cheese maker. He was the founder of Groupe Bel
The Bel Group (a.k.a. Groupe Bel or Fromageries Bel in French) is a multinational cheese marketer centered in France.
Overview
The B ...
in 1865. Half of the global production of Mini Babybel is made in Évron, a commune in the northwest of France.
In the United States Le Groupe Bel produces the Mini Babybel cheeses in Kentucky.
In March 2016, Bel Brands USA opened a new plant in Brookings, South Dakota. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels a day. In July 2018, announced that the company had 12,700 employees in 30 subsidiaries around the world and that their first Canadian office would be in Quebec.
Product
Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in a blend of coloured paraffin and microcrystalline wax. Numerous flavors of Mini Babybel are offered across the world.
Flavours (with corresponding wrapping colours)
Products
* Babybel Maxi – Edam Only (FR) * Babybel Tranches – Edam Only (FR, BE)Mini Babybel
* Mini Babybel (BE, CA, DE, ES, EE, FI, FR, GR, IE, IT, NL, PL, PT, UK, US, SK)
* Mini Babybel Mini Roulés/Enrollados/Mini Rolls – Edam only (FR, ES, IT)
* Mini Babybel Cheese & Crackers – Edam, Edam Light and White Cheddar (US, GR, PT)
Advertising
An advertising jingle associated with the product plays on the lyrics of the song " Barbara Ann" by The Regents. Use of said jingle started in France in the end of the 1970s, and then emerged to other parts of Europe and French-Canada by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese. The advertising for Babybel in the UK in the late 1990s and early 2000s had the slogan "Too tasty to share". As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their adverts, where the band rerecorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses.References
External links
{{Commons category, * Babybel websitesFrance
Groupe Bel official website
French cheeses Cow's-milk cheeses Products introduced in 1952 Brand name dairy products