Baba Shiv grew up in India and is an American

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

professor and an expert in the area of

neuroeconomics Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the ...

. He is the Sanwa Bank, Limited, Professor of Marketing at

Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford GSB) is the graduate business school of Stanford University, a private research university in Stanford, California. For several years it has been the most selective business schoo ...

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

. His work has been featured in ''

The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014. The fourth incarnation of the ...

'',

CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...

Fox Business Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenue ...

, ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

'', ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' and ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

''. Shiv received his PhD from

Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...

. Professor Shiv researches how decision making and economic behavior are effected by neural structures and how brains create creativity. His public speaking events and extensive library of published research have been highly influential in the general understanding of the brain functions of creativity and motivation. In 2010, Shiv won the American Marketing Association William F. O'Dell Award, which "recognizes the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice." He won the award for his article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For"

Select articles that cite Baba Shiv

* ''The Wall Street Journal'', ''How to Keep a Resolution: Forget Willpower, Reaching a Goal Means Retraining Brain to Form New Habits'' * ''The Wall Street Journal'', ''Blame It on the Brain: The latest neuroscience research suggests spreading resolutions out over time is the best approach'' * ''The Wall Street Journal'', ''To Lose Weight, Forget the Details'' * ''The Wall Street Journal'', ''Songs Stick in Teens' Heads: Research Shows Hit Songs Activate Pleasure, Reward Centers in Adolescent Brains'' * ''The New York Times'', ''More Expensive Placebos Bring More Relief'' * ''The New York Times'', ''What's My House Worth? And Now?'' * ''Financial Times'': ''Sleep monitor is a dream machine'' * ''Financial Times'', ''Something for the weekend: This week’s research roundup warns of the dangers of hypothetical questions''

References

External links

GSB Stanford Department PageBaba Shiv: How to Make Better Decisions?Sometimes it's better to give up the driver's seatCompilation of Baba Shiv's Published Research
{{DEFAULTSORT:Shiv, Baba Living people American people of Indian descent Stanford University faculty 21st-century American economists Year of birth missing (living people)