BRF S.A.
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BRF S.A. is a Brazilian food processing company with over 30 brands in its portfolio. They include
Sadia Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world's leading producers of frozen foods, and is Brazil's main exporter of meat-based products. In Portuguese the word ''sadia'' ...
, Perdigão, Qualy, Paty, Dánica and Bocatti. Its products are sold in over 150 countries and on five continents. More than 100 thousand employees work at the company, which owns more than 50 factories in eight countries: Argentina, Brazil, United Arab Emirates, Netherlands, Malaysia, United Kingdom, Thailand, and Turkey. In 2016, the company sold over four million tons of food and made more than 600 thousand monthly deliveries. Over thirteen thousand integrated producers work daily in the field to supply fundamental ingredients of the food produced by the company: poultry and pork. BRF is the result of the merger between Sadia and Perdigão, two major food companies in Brazil. The operation was announced in 2009 and concluded on July 13, 2013, after being approved by the Administrative Council for Economic Defense – Conselho Administrativo de Defesa Econômica (CADE). As the process was concluded, both Sadia and Perdigão stopped functioning as independent companies and became subsumed as brands under BRF's portfolio.


History

The negotiation for the acquisition of
Sadia Sadia S.A. is a major Brazilian food producer that has been a subsidiary of BRF S.A. since 2009. It is among the world's leading producers of frozen foods, and is Brazil's main exporter of meat-based products. In Portuguese the word ''sadia'' ...
by Perdigão started in 2008, with then-presiden
José Antonio do Prado Fay
The successful merger, officially announced in May 2009, created BRF, which continued under Fay's lead. In October 2011, BRF made two acquisitions in Argentina, acquiring the companies Avex (a poultry company) and Dánica (a leading company in the production of margarine) for 150 million dollars. One year later, in Abu Dhabi, BRF acquired 49% of the food distribution company Federal Foods, for 36 million dollars. In 2012, once the merger process between Perdigão and Sadia was concluded, the company (which was then called BRF Brasil Foods) became one of the biggest food companies in the world. In the following year, to consolidate as a global brand, the company changed its name to BRF S.A. Since then, the company has presented itself to the market as BRF. While keeping up with the changes within the company, The company's logo was redesigned after two years of research among strategic audiences, accomplished with the help of consulting agencies Interbrand and A10. In April 2013, entrepreneur Abilio Diniz was elected as the new president of BRF's Administrative Council. He boosts the plan for internal changes. After four months, Claudio Galeazzi occupies José Antonio do Prado Fay's position, becoming the company's CEO. Galeazzi repeats with Abilio Diniz a partnership that lasted years, similar to other companies where Diniz was in charge (like
Grupo Pão de Açúcar Companhia Brasileira de Distribuição, doing business as GPA (formerly as Grupo Pão de Açúcar), is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products f ...
, for instance). In May 2013, Sadia officially announces its support of the
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
and
Paralympic The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaire ...
Rio
2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the Impeachment of Dilma Rousseff, impeachment trial of Brazilian President Dilma Rousseff; Damaged houses duri ...
Games. From June 2013 to January 2016, the brand was also a sponsor for Brazil's National Soccer Team. The contract included the main team and all other categories. The numbers of the deal were not published. In April 2014, another slice of Federal Foods is acquired by close to US$27.8 million; in August of that same year, BRF incorporates Alyasra Food Company, a frozen food distributor from Kuwait, for 160 million dollars. With those acquisitions, the company expands its operations in the Middle East and follows through with its plan to become more international. In September 2014, BRF sold its dairy assets to the French group
Lactalis Lactalis is a French multinational dairy products corporation, owned by the Besnier family and based in Laval, Mayenne, France. The company's former name was Besnier SA. Lactalis is the largest dairy products group in the world, and is the sec ...
for R$1.8 billion. Among the sold assets are brands such as Batavo, Cotochés, and Elegê. According to BRF, the decision of selling the dairy division was a consequence of the low return the company was getting from it. In that same month, Claudio Galeazzi announced he is leaving the group's presidency and the executive Pedro Faria takes his place, effective January 2015. In 2015, BRF became the first Brazilian company to invest in offering
Green Bonds Green bonds (also known as climate bonds) are fixed-income financial instruments ( bonds) which are used to fund projects that have positive environmental and/or climate benefits. They follow the Green Bond Principles stated by the Internationa ...
, which are debt securities that come with a guarantee that all resources collected will be invested in environmentally responsible projects. In that year, 50.2% of BRF's income came from the international market (export). Following through with the strategic plan of turning the company global, during that same year, in Asia, SATS BRF was created in Singapore; in China, BRF launched a line of snacks with the Sadia brand; in the Middle East, Qatar National Import and Export (QNIE) was partially acquired; in Argentina, they acquired iconic brands such as Vieníssima (
sausage A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs may be included as fillers or extenders. ...
s), Goodmark (
hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...
s) and Manty and Delícia ( margarine) through the Avex and QuickFood
subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa ...
. Back in Brazil, still in 2015, Perdigão went back to acting in strategic categories (
ham Ham is pork from a leg cut of pork, cut that has been food preservation, preserved by wet or dry Curing (food preservation), curing, with or without smoking (cooking), smoking."Bacon: Bacon and Ham Curing" in ''Chambers's Encyclopædia''. Lo ...
and
smoked sausage A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs may be included as fillers or extenders. ...
amongst others) after being away from the market for three years, as agreed with the CADE during the Sadia and Perdigão merger. In 2016, the Sadia Halal subsidiary was created, which manages the assets related to producing, distributing, and selling food to
Muslim Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abrah ...
markets. A deal was made with FFM
Berhad A public limited company (legally abbreviated to PLC or plc) is a type of public company under United Kingdom company law, some Commonwealth jurisdictions, and the Republic of Ireland. It is a limited liability company whose shares may be freel ...
as well, ensuring the cooperation between the two companies with FFM Further Processing
SDN BHD A private company limited by shares is a class of private limited company incorporated under the laws of England and Wales, Northern Ireland, Scotland, certain Commonwealth countries, and the Republic of Ireland. It has shareholders with limit ...
("FFP"), a food processing company based out of Malaysia. Also in 2016, BRF sealed an investing deal with COFCO Meat, a Chinese food producer focused on swine, with vertically integrated operations in all chains of that industry segment. At the beginning of 2017, BRF began the operations of its subsidiary OneFoods, focused on the halal market. Headquartered in
Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
, in the United Arab Emirates, the company came into the market already as the biggest halal animal protein company in the world. It arrives in Turkey, the largest consumer of halal chicken on the planet, to take over the operations of
Banvit Banvit is a feed and poultry producer based in Bandırma, Turkey. Business and activities Starting as a feed producer in 1968, Banvit gradually moved into the production of broiler chickens. Today Banvit has the country's largest single broiler ...
, the biggest poultry producer and market leader in the country. In 2021, BRF started to invest in
cultured meat Cultured meat (also known by other names) is meat produced by culturing animal cells ''in vitro''. It is a form of cellular agriculture. Cultured meat is produced using tissue engineering techniques pioneered in regenerative medicine. Jason M ...
research through Aleph Farms, expecting to bring it to market by 2024.


Investors

In 2015, it was one of the ten companies from Brazil that were chosen to be a part of the
Euronext Euronext N.V. (short for European New Exchange Technology) is a pan-European bourse that offers various trading and post-trade services. Traded assets include regulated equities, exchange-traded funds (ETF), warrants and certificates, bonds, de ...
-Vigeo EM 70, a European stock exchange index that includes companies from developing countries that have high performance in corporate governance.


References


External links

* {{Authority control, state=expanded Companies based in Santa Catarina (state) Meat companies of Brazil Companies listed on B3 (stock exchange) Food and drink companies established in 1934 1934 establishments in Brazil Food and drink companies of Brazil